{"id":60234,"date":"2022-05-17T09:00:00","date_gmt":"2022-05-17T08:00:00","guid":{"rendered":""},"modified":"2022-06-16T10:21:04","modified_gmt":"2022-06-16T09:21:04","slug":"kpis-and-roi-quantifying-the-impact-of-data-management-in-your-business","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2022\/05\/17\/kpis-and-roi-quantifying-the-impact-of-data-management-in-your-business\/","title":{"rendered":"KPIs and ROI: Quantifying the impact of data management in your business"},"content":{"rendered":"\n<p>How can business leaders generate the right outcomes? With timely, fact-based decision making.<\/p>\n\n\n\n<p>Data can help an organisation identify new opportunities and uncover hidden efficiencies. The business world is no stranger to disruptions and changes, and when you extract as much value from data as possible, your organisation will be able to move with speed and gain competitive advantage.<\/p>\n\n\n\n<p>Data maturity helps empower employees to collaborate, gain new insights and take action to deliver operational efficiencies. It can help teams be more innovative with their product development. Ultimately, this leads to delivering a better customer experience.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/95-of-surveyed-organisations-1024x1024.webp\" alt=\"A graphic of big data\" class=\"wp-image-60357 size-large webp-format\" srcset=\"\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/95-of-surveyed-organisations.webp\"><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>95% <\/strong><sub>of surveyed organisations have deployed big data initiatives on a department or enterprise level<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<p>To drive tangible outcomes, leaders should build a solid data foundation to start maximising opportunities. By fusing the power of Azure data and AI with Dynamics 365 and Power Platform, organisations can start to unlock new insights and more critically \u2013 take action.<\/p>\n\n\n\n<p>But what stage are you on in your journey? And how do you leverage the right tools to stay agile and deliver the results you need and drive innovation?<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/animated-3.gif\" alt=\"\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><sub>Data-driven organisations are growing at an average of<strong> <\/strong><\/sub><strong>30% <\/strong><sub>or more annually<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What stage is your organisation in your data journey?<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Good<\/strong><ul><li>Better understand your customers, employees and use data to drive collaboration.<\/li><\/ul><\/li><li><strong>Better<\/strong><ul><li>Identify needs and trends, and adapt quickly to new business models, drive efficiencies and reduce costs.<\/li><\/ul><\/li><li><strong>Best<\/strong><ul><li>Empower employees with insights and drive meaningful change.<\/li><\/ul><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Good\">Step 1: Good<\/h2>\n\n\n\n<p>Customers have high expectations of brands. They want to be heard, understood and have personal, meaningful experiences.<\/p>\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 33%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/73-of-customers-1024x1024.webp\" alt=\"An graphic of two people talking. One has a speech bubble with a smiling face and the other a thumbs up.\" class=\"wp-image-60381 size-full webp-format\" srcset=\"\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/73-of-customers.webp\"><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>73% <\/strong><sub>of customers will consider switching to a competitive brand after one bad experience.<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<p>How can leaders meet these goals in an ever-changing world?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Make customer experience an organisation-wide priority.<\/li><li>Be agile enough to respond to customer needs quickly.<\/li><li>Respond honestly and authentically.<\/li><li>Meet customers in the channels they expect.<\/li><\/ul>\n\n\n\n<p>When you unify and centralise your customer experience technology, you\u2019ll gain insights to build deeper customer relationships.<\/p>\n\n\n\n<p><a href=\"https:\/\/news.microsoft.com\/en-in\/features\/royal-enfield-microsoft-dynamics-365-customer-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Royal Enfield<\/a> offers a frictionless experience to both its potential and existing customers at different touchpoints, ensuring they can access their data on the spot instead of starting anew each time.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/animated-2.gif\" alt=\"\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>75% <\/strong><sub>of organisations have proved that customer satisfaction leads to revenue growth through increased retention or lifetime value.<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<p>These insights will help employees deliver a more personalised experiences to customers. They will also be able to make decisions faster and with greater confidence, to deliver insights to the right stakeholders and the right time.<\/p>\n\n\n\n<p><a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/rollsroycestory\" target=\"_blank\" rel=\"noreferrer noopener\">Rolls-Royce<\/a> provides targeted and actionable insights at the point of need to inform business decisions, such as which factors will have the most impact on fuel performance.<\/p>\n\n\n\n<p>How?<\/p>\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/MS-Dynamics365_logo_stacked_c-gray_rgb-1024x450.webp\" alt=\"Microsoft Dynamics 365 logo\" class=\"wp-image-60492 webp-format\" width=\"353\" height=\"154\" srcset=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/MS-Dynamics365_logo_stacked_c-gray_rgb-1024x450.webp 1024w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/MS-Dynamics365_logo_stacked_c-gray_rgb-300x132.webp 300w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/MS-Dynamics365_logo_stacked_c-gray_rgb-768x338.webp 768w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/MS-Dynamics365_logo_stacked_c-gray_rgb-1536x676.webp 1536w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/MS-Dynamics365_logo_stacked_c-gray_rgb-800x352.webp 800w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/MS-Dynamics365_logo_stacked_c-gray_rgb-400x176.webp 400w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/MS-Dynamics365_logo_stacked_c-gray_rgb.webp 2044w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/MS-Dynamics365_logo_stacked_c-gray_rgb-1024x450.webp\"><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/dynamics.microsoft.com\/en-gb\/customer-voice\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics 365 Customer Voice<\/a><\/strong><\/p>\n\n\n\n<p>Helps you better listen to, understand and satisfy your customers. When combined with the Microsoft Dynamics 365 suite, it will help collect customer feedback across channels and form more authentic customer relationships.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/dynamics.microsoft.com\/en-gb\/ai\/customer-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics 365 Customer Insights<\/a><\/strong><\/p>\n\n\n\n<p>Get a 360-degree view of customers and identify new unfound segments to support customer retention or create new revenue stream. Optimise and orchestrate real time personalised journeys to create fans improve loyalty.<\/p>\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/PowerBI_256x256.webp\" alt=\"Power BI\" class=\"wp-image-60495 webp-format\" width=\"175\" height=\"175\" srcset=\"\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/PowerBI_256x256.webp\"><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/powerbi.microsoft.com\/en-us\/\">Power BI<\/a><\/strong><\/p>\n\n\n\n<p>Gives every employee within the business the ability to respond in real-time with data-empowered insights on a secure platform.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Better\">Step 2: Better<\/h2>\n\n\n\n<p>To make sure your organisation continues to meet changing expectations, leaders must collaborate across business functions to align data goals and initiatives. At the same time, continued disruption, and budgeting means cost saving measures are critical.<\/p>\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 34%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/64-of-IT-leaders-1024x1024.webp\" alt=\"A graphic of different data like a pie chart, bar graph, line graph.\" class=\"wp-image-60375 size-full webp-format\" srcset=\"\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/64-of-IT-leaders.webp\"><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>64% <\/strong><sub>of IT leaders say they&rsquo;re using two or more analytics solutions<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<p>When you consolidate your data, you\u2019re creating a single source of truth for the enterprise. And by combining it onto one tool like Power BI, you\u2019ll reduce costs.<\/p>\n\n\n\n<p><a href=\"https:\/\/customers.microsoft.com\/en-gb\/story\/1475932251229992897-pwc-banking\" target=\"_blank\" rel=\"noreferrer noopener\">PwC<\/a> provides their clients with the data they need to on one platform. They use Azure to process the data and push it to Power BI, before shutting down (to save costs). From there, clients can view their data across customisable dashboards from anywhere.<\/p>\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/48-of-business-goals-1024x1024.webp\" alt=\"A graphic of a person standing in front of a signpost with arrows on it.\" class=\"wp-image-60372 size-full webp-format\" srcset=\"\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/48-of-business-goals.webp\"><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>48% <\/strong><sub>of business goals driving data initiative investments is to improve decision making<\/sub><\/p>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/PowerBI_256x256.webp\" alt=\"Power BI\" class=\"wp-image-60495 webp-format\" width=\"182\" height=\"182\" srcset=\"\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/PowerBI_256x256.webp\"><\/figure>\n\n\n\n<p><strong><strong><a href=\"https:\/\/powerbi.microsoft.com\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI<\/a><\/strong><\/strong><\/p>\n\n\n\n<p>Align your data across organisational silos. Employees can easily self-serve to get the data they need when they need it. Take advantage of cloud tech such as AI and automation to create cross-team reports that gain more insight. Plus, industry-leading data security capabilities help keep your insights protected.<\/p>\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/05\/MS-Azure_logo_stacked_c-gray_rgb-1024x541.webp\" alt=\"Microsoft Azure logo\" class=\"wp-image-61113 webp-format\" width=\"315\" height=\"166\" srcset=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/05\/MS-Azure_logo_stacked_c-gray_rgb-1024x541.webp 1024w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/05\/MS-Azure_logo_stacked_c-gray_rgb-300x158.webp 300w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/05\/MS-Azure_logo_stacked_c-gray_rgb-768x406.webp 768w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/05\/MS-Azure_logo_stacked_c-gray_rgb-1536x811.webp 1536w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/05\/MS-Azure_logo_stacked_c-gray_rgb-800x423.webp 800w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/05\/MS-Azure_logo_stacked_c-gray_rgb-400x211.webp 400w, https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/05\/MS-Azure_logo_stacked_c-gray_rgb.webp 1702w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/05\/MS-Azure_logo_stacked_c-gray_rgb-1024x541.webp\"><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong><a href=\"https:\/\/azure.microsoft.com\/en-gb\/services\/synapse-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Azure Synapse Analytics<\/a><\/strong><\/p>\n\n\n\n<p>Take your analytics to the next level with Azure Synapse Analytics. Bring together data integration, enterprise data warehousing and big data analytics that utilises your broader data to run more sophisticated modelling for deeper insights that can be quickly accessed in Power BI for everyone to take action from.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/animated-5.gif\" alt=\"\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><sub>The average time-to-insights is <\/sub><strong>27% <\/strong><sub>faster with Power BI<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Best\">Step 3: Best<\/h2>\n\n\n\n<p>Now you\u2019ve laid the groundwork for a data-driven culture, you can use these insights to drive meaningful change and adapt at speed.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:36% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/animated-1.gif\" alt=\"\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>45% <\/strong><sub>of users want real-time data aggregation and analysis<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<p>To fully take advantage of your data, leverage automation and AI tools to process, aggregate and analyse data in one place in real-time. This, combined with user-friendly tools allows any employee to pull insights that are relevant for their role, right when they need it.<\/p>\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:28% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/82-of-users-agree-1024x1024.webp\" alt=\"A graphic of a person looking at a device with binary above them.\" class=\"wp-image-60354 size-full webp-format\" srcset=\"\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/82-of-users-agree.webp\"><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>82% <\/strong><sub>of users agree that self-service analytics is a top priority at their organisations<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<p>This gives rise to the citizen analyst. Employees can get the answers they need while reducing the burden on IT staff. This better places your organisation to make decisions at speed.<\/p>\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 29%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/66-of-users-say-1024x1024.webp\" alt=\"A graphic of a person with a question mark above their head and gears around them.\" class=\"wp-image-60378 size-full webp-format\" srcset=\"\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/66-of-users-say.webp\"><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>66% <\/strong><sub>of users say these capabilities are critical when evaluating new tools and solutions<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<p>Data and AI can also enable predictive analytics, helping you respond quicker to upcoming changes, uncover new opportunities and better support customers. <a href=\"https:\/\/dynamics.microsoft.com\/en-gb\/sales\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamics 365 Sales<\/a>, <a href=\"https:\/\/dynamics.microsoft.com\/en-gb\/commerce\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamics 365 Commerce<\/a> or <a href=\"https:\/\/dynamics.microsoft.com\/en-gb\/marketing\/overview\/\">Dynamics 365 Marketing<\/a> can help you find new segments to market to, or drive customer retention with <a href=\"https:\/\/dynamics.microsoft.com\/en-gb\/customer-service\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamics 365 Customer Service<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/04\/animated-4.gif\" alt=\"\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><sub>Preemptive digital transformations have a<strong> <\/strong><\/sub><strong>50% <\/strong><sub>higher ROI than reactive ones<\/sub><\/p>\n<\/div><\/div>\n\n\n\n<p>Identify operational inefficiencies with analytics to streamline and optimise back-end tasks, for example, monitor equipment health in manufacturing or healthcare or reduce manual tasks. <a href=\"https:\/\/dynamics.microsoft.com\/en-gb\/digital-supply-chain\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamics 365 Supply Chain<\/a> can maximise your supply chains operations.<\/p>\n\n\n\n<p>Analytics can also be used to amplify your organisation\u2019s work. Take, for example, healthcare. <a href=\"https:\/\/www.microsoft.com\/en-us\/research\/project\/medical-image-analysis\/#:~:text=InnerEye%20is%20a%20research%20project%20from%20Microsoft%20Research,the%20automatic%2C%20quantitative%20analysis%20of%20three-dimensional%20medical%20images.\" target=\"_blank\" rel=\"noreferrer noopener\">AI is being used to analyse medical imagery<\/a>, leading to quicker diagnosis and helping doctors focus on patient care.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Move forward with confidence<\/h2>\n\n\n\n<p>Making data-driven decisions with the right technology will help you make bold business moves with confidence. As a result, you\u2019ll empower your employees, deliver better customer outcomes and stay agile in a fast-paced environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Find out more<\/h2>\n\n\n\n<p><strong>Discover how to build a data strategy:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.microsoft.com\/en-gb\/business\/imagine-together\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Imagine business powered by data<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/info.microsoft.com\/UK-TRNS-CNTNT-FY22-11Nov-11-Business-powered-by-data-AID-3036284-SRGCM5301_LP01-Registration---Form-in-Body.html\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how to put your data to work<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/info.microsoft.com\/ww-landing-Data-Driven-Insights.html?LCID=EN-GB\" target=\"_blank\" rel=\"noreferrer noopener\">Get data-driven insights<\/a><\/p>\n\n\n\n<p><strong>Get fresh perspectives on business modernisation:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.microsoft.com\/en-gb\/events\/envision-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Microsoft Envision UK on demand<\/a><\/p>\n\n\n\n<p><strong>Explore data management solutions:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/powerbi.microsoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/dynamics.microsoft.com\/customer-voice\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamics 365 Customer Voice<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About the author<\/h2>\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/02\/Chris-Adams.webp\" alt=\"Chris Adams headshot\" class=\"wp-image-57177 webp-format\" width=\"150\" height=\"150\" srcset=\"\" data-orig-src=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2022\/02\/Chris-Adams.webp\"><\/figure>\n\n\n\n<p>Chris leads the Dynamics 365 Customer Engagement portfolio for Microsoft UK within the Dynamics 365 Business Group. Chris is responsible for developing and orchestrating the go-to-market strategy across this portfolio for the UK geography to generate awareness, create excitement and drive business development. The Dynamics 365 Customer Engagement portfolio is a suite of intelligent front office business applications designed to accelerate digital transformation across sales, marketing and customer service<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can business leaders generate the right outcomes? With timely, fact-based decision making. Data can help an organisation identify new opportunities and uncover hidden efficiencies.<\/p>\n","protected":false},"author":585,"featured_media":61500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1],"post_tag":[175,639,292,128,160,325,636,178,205,1505,834,837,307],"content-type":[],"coauthors":[1920],"class_list":["post-60234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cross-industry","tag-ai","tag-analytics","tag-automation","tag-azure","tag-blogger-series","tag-customer-experience","tag-data","tag-dynamics-365","tag-employees","tag-innovation","tag-low-code","tag-no-code","tag-power-bi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPIs and ROI: Quantifying the impact of data management in your business - Microsoft Industry Blogs - United Kingdom<\/title>\n<meta name=\"description\" content=\"Unifying data in your organisation can increase KPIs and ROI. 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