application & services

At Microsoft Corporation, this group includes broad applications and services core technologies in productivity, communication, search and other information categories. At MSIDC, Apps, Media & Publishing (AMP), Bing, Bing Ads and Microsoft Office Division teams are aligned to this engineering group.


apps, media & publishing

Apps, Media & Publishing is one of the newest product groups in Microsoft, building online consumer apps for the Windows 8 platform. These high engagement consumer apps are built for the new touch-friendly interface and since they address some of the most common tasks a user engages in, they come pre-installed in Windows 8.

The AMP team at MSIDC is working on building apps for Finance, Sports, Weather and Travel Destinations which will be used by all Windows users.




Bing is the new decision engine from Microsoft that finds and organizes the answers you need so you can make faster, more informed decisions. It is the only search engine that pulls in your friends Facebook likes – from news, celebrities and movies to bands and brands. Learn more about bing @

The Bing team a.k.a Search Technology Center India at MSIDC is contributing features and functionality across search platform, and user experiences with the key areas of focus in Local, Weather, Autos, Events, Attractions, Finance, Recipes, Technology, Sports and Health segments.



bing ads

Bing Ads is Microsoft’s online advertising platform which enables advertisers to connect with target consumers across multiple digital touch points through both brand and direct marketing messages. The objective is to enable advertisers to reach the right audience, at the right time with the right message. It also aims at enabling publishers (e.g. search engines, websites, apps) to monetize their assets while optimizing for end user experience of the publisher medium.

The Bing Ads team at MSIDC, Bangalore works in the areas of Search Advertising and Display Advertising, with contributions to platform development, algorithm development, and data analytics.



microsoft office division

Microsoft Office Division (MOD) of Microsoft Corporation is responsible for productivity products and services, including Office, Exchange, SharePoint, Lync, Project, Visio, and Microsoft’s speech technology investments.

The teams at MSIDC contribute to the engineering efforts of various products and services offered by MOD.


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