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Future of Retail

Stay up to date in retail with our free whitepaper “Preparing for the Next Generation of Shoppers in the Store”.

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Engage your customers

Customer engagement, if done well, is the key to increasing brand satisfaction and advocacy. Retail technology is at the center of this strategy. Microsoft offers customer experience management solutions to collect and understand shopper behaviors and respond with brand offers and experiences that are personal, engaging, and relevant, leading to increased promotional effectiveness, higher conversion, larger basket size and reduced churn. Retail data analytics result in new differentiated engagements that can help your brand differentiate and stand out in a competitive industry, while true personalization can be delivered hand in hand with an omnichannel retail connected offering.

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Personalization

Personalize the shopping experience by giving your customers what they want at the right time and place. The data you own, combined with public and purchased data gathered from Internet of Things (IoT) devices, can give you a competitive industry advantage. Knowing what products and services the customer will buy enables you to optimize the supply chain and inventories, and drive customer satisfaction, brand loyalty, and retention.

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Multichannel customer experience management

Empower your field teams with mobile devices and apps powerful enough to handle daily business. With mobile solutions from Microsoft and our partners, you can be more responsive and increase collaboration, as well as have one device to meet your retail needs.

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Customer Stories

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Hungarian home improvement retail leader uses machine learning to spur online sales

Targeted set of Microsoft Azure services and advanced data technologies enable Praktiker to transform digital customer experience and uplift online purchases.

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Ukrainian electronics retailer boosts sales with transformed customer marketing

MOYO is gaining even more market traction via a new CRM platform built on Microsoft Dynamics 365 and Azure.

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Russian fashion retailer delights customers with improved shopping experience

Clothing and accessory retailer Melon Fashion Group has improved customer experience, while boosting its ability to plan successful business development and promotional campaigns using Microsoft Dynamics and its sale module.

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Why it matters

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Transformation for the digital age: The Future of Retail

To stay relevant and compete as the retail industry evolves, retailers need to re-imagine their customer experiences and business processes from the ground up.

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Harnessing the Power of Data

Large or small, retail businesses must compete for every consumer. Find out how the successful ones are using retail data analytics and cloud technology to stay relevant in their industry.

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8 Benefits of the Microsoft Cloud

Powerful and far-reaching, cloud computing has the potential to transform every aspect of a retail or consumer goods organization. Discover 8 benefits of Microsoft’s Cloud for retailers and brands.

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Connect with the right solution provider for your needs.

Whatever your Digital Transformation strategy is, we'll help you find a Microsoft solution provider with all the expertise you need. You can easily find your solution provider searching by services, products, skills or by the size of your organization.

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