Woman browsing through clothes

Imagine tomorrow.
Act today.

Collect and store real-time inventory feedback with planning analytics.

Future of Retail

Stay up to date in retail with our free whitepaper “Preparing for the Next Generation of Shoppers in the Store”.


Engage your customers

Customer engagement, if done well, is the key to increasing brand satisfaction and advocacy. Retail technology is at the center of this strategy. Microsoft offers customer experience management solutions to collect and understand shopper behaviors and respond with brand offers and experiences that are personal, engaging, and relevant, leading to increased promotional effectiveness, higher conversion, larger basket size and reduced churn. Retail data analytics result in new differentiated engagements that can help your brand differentiate and stand out in a competitive industry, while true personalization can be delivered hand in hand with an omnichannel retail connected offering.

Woman choosing different colors


Personalize the shopping experience by giving your customers what they want at the right time and place. The data you own, combined with public and purchased data gathered from Internet of Things (IoT) devices, can give you a competitive industry advantage. Knowing what products and services the customer will buy enables you to optimize the supply chain and inventories, and drive customer satisfaction, brand loyalty, and retention.

Woman selling products in a supermarket

Multichannel customer experience management

Empower your field teams with mobile devices and apps powerful enough to handle daily business. With mobile solutions from Microsoft and our partners, you can be more responsive and increase collaboration, as well as have one device to meet your retail needs.


Customer Stories

Apivita Logo
Cosmetic retailer Apivita spruces up its core business services

With Microsoft Dynamics NAV ERP running key business operations and Microsoft Office 365, Apivita is driving growth through enterprise-wide communication and collaboration

Read Success Story
Dodo Pizza Logo
Dodo Pizza rises to the top with Microsoft Azure

Russian pizza franchise Dodo Pizza is now competing with the largest catering brands thanks to new streamlined operations via Microsoft Azure.

Read Success Story
Coca Cola Logo
Coca-Cola Hellenic Bottling increases productivity with Office 365

Moving 25,000 employees to Microsoft Office 365 in just 5 months has simplified employee communication and service management, and improved customer satisfaction.

Read Success Story

Why it matters

Woman with virtual reality headset designing a room

Transformation for the digital age: The Future of Retail

To stay relevant and compete as the retail industry evolves, retailers need to re-imagine their customer experiences and business processes from the ground up.

two men in a clothe store

Harnessing the Power of Data

Large or small, retail businesses must compete for every consumer. Find out how the successful ones are using retail data analytics and cloud technology to stay relevant in their industry.

A face of a woman in a tablet and clothes in the background

8 Benefits of the Microsoft Cloud

Powerful and far-reaching, cloud computing has the potential to transform every aspect of a retail or consumer goods organization. Discover 8 benefits of Microsoft’s Cloud for retailers and brands.


Connect with the right solution provider for your needs.

Whatever your Digital Transformation strategy is, we'll help you find a Microsoft solution provider with all the expertise you need. You can easily find your solution provider searching by services, products, skills or by the size of your organization.

Explore apps tailored to your specific industry
Weekly Microsoft in Business newsletter