Tracking ice cream flavors and employee happiness—data analytics is not just for tech companies

Molly Moon’s is more than just a popular ice cream company with eight shops in the Seattle area. It’s also a champion for social justice, a tireless fundraiser for local food banks and housing organizations, and a socially responsible employer that offers a living wage, paid family and sick leave, and free healthcare for workers and their children.

Denise Brown is the head of finance for Molly Moon’s and a self-described “ice cream mathematician and vanilla bean counter.” She’s a maestro of Excel, and her data management and analysis play a big role in making all this magic happen. Watch as Denise shares how she approaches data analytics to strategically organize the data that contributes to happy employees and a winning brand—the twin superpowers that enable Molly Moon’s to do so much good while making a profit, too.


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