{"id":49549,"date":"2024-08-08T06:00:24","date_gmt":"2024-08-08T13:00:24","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/americas-partner-blog\/?p=49549"},"modified":"2024-08-06T19:28:03","modified_gmt":"2024-08-07T02:28:03","slug":"fy25-co-op-start-earning-and-spending-your-eligible-co-op-funds-today","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/americas-partner-blog\/2024\/08\/08\/fy25-co-op-start-earning-and-spending-your-eligible-co-op-funds-today\/","title":{"rendered":"FY25 Co-op: Start earning and spending your eligible co-op funds today"},"content":{"rendered":"<p><strong><em>Partner Audience:<\/em><\/strong><em> CSP<\/em><br \/>\n<strong><em>Relevant to:<\/em><\/strong><em> #DoingBizwMSFT #GoToMarket #CrossSolution<\/em><\/p>\n<hr \/>\n<p>Cooperative Marketing Funds (Co-op) provide reimbursement of earned funds to participating partners to help differentiate and build channel awareness and preference for Microsoft products. Partners participating in an incentive with a Co-op component will earn a portion in rebate (paid monthly) and a portion in Co-op (accrued for six months based on fiscal calendar) to use on eligible Co-op activities. You can use co-op funds to conduct marketing activities that increase brand awareness and drive growth of your sales pipeline. Invest your co-op funds in activities to facilitate readiness, develop specializations, or attain Microsoft certifications\u2014activities that foster focused solution practices and Centers of Excellence.<\/p>\n<h3>FY25 changes<\/h3>\n<ul>\n<li>\u201cPartner Readiness\u201d category has been renamed \u201cPartner Skilling\u201d.<\/li>\n<li>Demand Generation \u201cTV\/Radio Advertising\u201d activity no longer eligible.<\/li>\n<li>Demand Generation \u201cPrint Advertising\u201d activity applies to Surface partners only.<\/li>\n<li>\u201cMigration Services\u201d and \u201cSolution Building with Third Parties\u201d activities moved from Demand Generation to Market Development.<\/li>\n<li>\u201cTradeshows and expositions\u201d activity moved from Market Development to Demand Generation.<\/li>\n<li>\u201cMicrosoft syndicated content\u201d eligible costs have been updated from USD18,750 to USD12,000\u201317,000 per usage period.<\/li>\n<li>Added \u201cSpecialization Audit Fees\u201d and \u201cSponsorship fees for Microsoft hosted events (i.e., Ignite, Build, AI Tours)\u201d as ineligible co-op expense for clarity.<\/li>\n<li>Co-op guidance for SMB and Solution Areas has been updated to align with FY25 priorities.<\/li>\n<\/ul>\n<h3>Co-op\u00a0fun facts<\/h3>\n<ul>\n<li>Partners enrolled in\u00a0Microsoft Commerce Incentive\u00a0(MCI) earn a 60 percent rebate \/ 40 percent\u00a0Co-op\u00a0split for Cloud Solution Provider (CSP).<\/li>\n<li>Co-op\u00a0is earned in six-month periods.<\/li>\n<li>Co-op can be utilized for three main activity categories: Demand Generation, Market Development, and Partner Skilling.<\/li>\n<li>Partners have 45 days after the period ends to submit a claim.<\/li>\n<\/ul>\n<h3>Co-op eligible activities<\/h3>\n<table>\n<tbody>\n<tr>\n<td width=\"108\"><strong>\u00a0<\/strong><\/td>\n<td width=\"222\"><strong>Definition<\/strong><\/td>\n<td width=\"293\"><strong>Qualifying activities<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"108\"><strong>Demand<br \/>\nGeneration<\/strong><\/td>\n<td width=\"222\">Traditional advertising with broad reach that furthers the marketing and promotion of Microsoft offerings. Results and audience size are measurable.<\/td>\n<td width=\"293\">\n<ul>\n<li>Print advertising<\/li>\n<li>Digital advertising<\/li>\n<li>Social media marketing<\/li>\n<li>Direct mail\/email\/mobile SMS<\/li>\n<li>Partner website and SEO<\/li>\n<li>Microsoft syndicated content<\/li>\n<li>Multi-touch digital campaign<\/li>\n<li>Best Practice development<\/li>\n<li>Trade shows and expositions<\/li>\n<\/ul>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td width=\"108\"><strong>Market<br \/>\nDevelopment<\/strong><\/td>\n<td width=\"222\">Marketing activities designed for a specific customer audience that support the sale of Microsoft software licenses.<\/td>\n<td width=\"293\">\n<ul>\n<li>Telemarketing<\/li>\n<li>Customer seminars and bootcamps<\/li>\n<li>Customer offers<\/li>\n<li>Internal incentives and SPIFFs<\/li>\n<li>On-site champs<\/li>\n<li>Proof of concept<\/li>\n<li>Solution building with third parties<\/li>\n<li>Migration services<\/li>\n<li>Employee purchase web setup for customers<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"108\"><strong>Partner<br \/>\nSkilling<\/strong><\/td>\n<td width=\"222\">Activities for the partner\u2019s internal sales and technical personnel and includes specific expenses related to training that helps develop the partner\u2019s sales and technical expertise on Microsoft.<\/td>\n<td width=\"293\">\n<ul>\n<li>Microsoft AI Cloud Partner Program participation<\/li>\n<li>Microsoft exams and tuition<\/li>\n<li>Internal training and floor days<\/li>\n<li>On-demand training<\/li>\n<li>Microsoft-hosted conferences<\/li>\n<li>Product seeding and demo units<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>How to view your co-op funds<\/h3>\n<p>To view your incentive co-op funds:<\/p>\n<ol>\n<li>Sign in to\u00a0<a href=\"https:\/\/partner.microsoft.com\/dashboard\/home\">Partner Center<\/a> and select the\u00a0<strong>Incentives workspace<\/strong>.<\/li>\n<li>Select\u00a0<strong>Program <\/strong>and then select the appropriate incentive program from the expanded program list on the right.<\/li>\n<li>At the top of the program page, select\u00a0<strong>View claims<\/strong>.<\/li>\n<li>Above\u00a0<strong>Co-op claimed<\/strong>, select the usage period you want to see.<\/li>\n<\/ol>\n<p style=\"padding-left: 40px\">Doing so displays\u00a0<strong>Co-op earned<\/strong>,\u00a0<strong>Co-op claimed<\/strong>, and\u00a0<strong>Remaining co-op<\/strong>\u00a0for the selected period.<\/p>\n<p style=\"padding-left: 40px\">The expiration date for the selected period appears below the\u00a0<strong>Remaining co-op<\/strong>\u00a0display.<\/p>\n<ol start=\"5\">\n<li>Scroll to the bottom of the page to view all claims submitted for the selected period.<\/li>\n<\/ol>\n<h3>Important dates<\/h3>\n<p>The funds you <strong>earn<\/strong> during the \u201cEarning\/Accrual Period\u201d will be available to <strong>use<\/strong> during the \u201cUsage Period\u201d. Co-op funds do <strong>not<\/strong> roll over from one usage period to the next.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"156\"><strong>Earning\/Accrual Period<\/strong><\/td>\n<td width=\"156\"><strong>Usage Period<\/strong><\/td>\n<td width=\"156\"><strong>Claim Deadline<\/strong><\/td>\n<td width=\"156\"><strong>Claim POE Approval Deadline<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"156\">FY24 H1 (July 2023 \u2013 December 2023)<\/td>\n<td width=\"156\">FY24 H2 (January 2024 \u2013 June 2024)<\/td>\n<td width=\"156\">August 15, 2024 (23:59:59 UTC)<\/td>\n<td width=\"156\">September 30, 2024 (23:59:59 UTC)<\/td>\n<\/tr>\n<tr>\n<td width=\"156\">FY24 H2 (January 2024 \u2013 June 2024)<\/td>\n<td width=\"156\">FY25 H1 (July 2024 \u2013 December 2024)<\/td>\n<td width=\"156\">February 15, 2025 (23:59:59 UTC)<\/td>\n<td width=\"156\">March 31, 2024 (23:59:59 UTC)<\/td>\n<\/tr>\n<tr>\n<td width=\"156\">FY25 H1 (July 2024 \u2013 December 2024)<\/td>\n<td width=\"156\">FY25 H2 (January 2025 \u2013 June 2025)<\/td>\n<td width=\"156\">August 15, 2025 (23:59:59 UTC)<\/td>\n<td width=\"156\">September 30, 2025 (23:59:59 UTC)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Resources<\/h3>\n<p>If you\u2019re not familiar with Co-op or want to learn more, get started with these resources:<\/p>\n<p><a href=\"https:\/\/partner.microsoft.com\/en-us\/partnership\/partner-incentives\/microsoft-commercial-incentives\">Microsoft Commerce Incentives<\/a>\u200b<\/p>\n<p><a href=\"https:\/\/partner.microsoft.com\/en-US\/asset\/collection\/co-op-funds-resources#\/\">Co-op Collection<\/a>\u200b<\/p>\n<p><a href=\"https:\/\/learn.microsoft.com\/en-us\/partner-center\/claims-overview\">How to earn co-op funds<\/a>\u200b<\/p>\n<p><a href=\"https:\/\/learn.microsoft.com\/en-us\/partner-center\/incentives-view-funds\">View available earned, claimed, and remaining co-op funds<\/a>\u200b<\/p>\n<p><a href=\"https:\/\/globalpbocomm.eventbuilder.com\/MCILandingPage\">MCI Office Hours registration<\/a>\u200b<\/p>\n<p><a href=\"https:\/\/assetsprod.microsoft.com\/mpn\/en-us\/partner-incentives-co-op-guide.pdf\">FY25 Co-op Guidebook<\/a><\/p>\n<h3>Stay connected with us<\/h3>\n<ul>\n<li>Head over to the <a href=\"https:\/\/www.linkedin.com\/groups\/3468863\/\">Microsoft Americas Partner Community<\/a> on LinkedIn.<\/li>\n<li>Join the <a href=\"https:\/\/globalpbocomm.eventbuilder.com\/MCILandingPage\">MCI office hours<\/a> to learn more about incentive offers or register to watch on demand.<\/li>\n<li>Join the MSP Community call for the August session on Co-op and the <a href=\"https:\/\/techcommunity.microsoft.com\/t5\/americas-managed-service\/bd-p\/AmericasManagedServiceProviders\">Microsoft MSP Community<\/a>\u00a0to connect with other partners and learn more about the topics most important to you.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Partner Audience: CSP<br \/>\nRelevant to: #DoingBizwMSFT #GoToMarket #CrossSolution<\/p>\n<p>Learn about Cooperative Marketing Funds (Co-op), including FY25 changes, eligible activities, how to view, and when to use your funds. <\/p>\n","protected":false},"author":58,"featured_media":49554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[344,333],"tags":[584,586,600,606],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FY25 Co-op: Start earning and spending your eligible co-op funds today | Microsoft<\/title>\n<meta name=\"description\" content=\"Learn about Cooperative Marketing Funds (Co-op), including FY25 changes, eligible activities, how to view, and when to use your funds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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