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Showcasing new business opportunities with the Microsoft Automotive Accelerator

Starting next week at IAA – New Mobility World, Microsoft will join 1000+ exhibitors and 250,000 visitors from approximately 39 countries to exhibit and explore immersive technologies, visionary concepts like electromobility, and many industry disruptors in Frankfurt. This year at IAA – New Mobility World asks the questions: “How are society, business, indeed our whole way of life changing and how does this affect our mobility? What can new technologies offer us?”

Shaping the transformation of the automotive industry

Today, Microsoft partners with automotive companies to revolutionize mobility with digital technology—building differentiated experiences, accelerating automotive innovation, monetizing data and services, and redefining transportation for a cleaner, safer world. Learn more about Microsoft’s perspective on navigating the future of autonomous vehicles.

With Microsoft Business Applications, our automotive partners, suppliers, and retailers can develop new customer insights and create omnichannel customer experiences with the Microsoft Automotive Accelerator.

Creating omnichannel customer experiences

Microsoft Industry Accelerators are a packaged and prepopulated common data model (CDM) using industry standards, built on Microsoft 365, Azure, and Dynamics 365. Industry accelerators enable customers and ISVs to build industry solutions on Microsoft technology by enabling specific industry business processes or scenarios for partners to develop industry solutions.

The Microsoft Automotive Accelerator allows users to schedule appointments and automotive services, facilitated through proactive communications. Microsoft partners gain access to a wide range of industry-standard entities and data relationships, allowing for rapid development of new automotive solutions. Working with our partners and industry leaders, the accelerator was developed to help auto makers, dealerships, and service providers quickly add more value for their customers.

For auto makers, the accelerator offers a vehicle and equipment management focus which allows device details and specifications within our data model to allow for the management and tracking of vehicles and devices. For dealerships and service providers, the accelerator includes a service and post-sales focus helping create connected customer experiences with a holistic view of customers, from service appointments to contracts and warranties.

Building new solutions with partners

This year at IAA – New Mobility World, Annata will showcase how their Annata 365 solutions, built on Microsoft technology with the Automotive Accelerator, help automotive and equipment businesses meet business challenges while taking advantages of new opportunities in the market.

The new Annata 365 for Sales solution adds industry-specific functionality to Microsoft Dynamics 365 for Sales, and is targeted specifically at driving a customer-centric approach to marketing and sales processes within the ever-evolving automotive industry. Annata 365 and the Microsoft Power Platform provide built-in analytics and intelligence, task-based apps, and omnichannel capabilities to drive digital transformation and innovation in any automotive organization.

We will also highlight our partnership with Adobe at IAA. Adobe and Microsoft’s strategic partnership and integrations allow an end-to-end customer experience management solution for experience creation, marketing, advertising, analytics, and commerce. This allows companies to deliver consistent and compelling experiences at each touch point with a customer, accelerating business growth throughout the customer journey.

Get the full story at IAA

These are just a few of the ways we’re partnering with organizations like Annata and Adobe to transform the automotive industry with Dynamics 365 and the Power Platform. If you are attending IAA, visit our booth at the Frankfurt Exhibition Hall 5, Stand C21, to experience our full suite of technologies and chat with customers and partners.

For more information about our location and sessions at this event, please see our event site.