Consumers and businesses are increasingly turning to digital platforms for relevant product and service information, making it critical for companies to effectively meet and exceed customer expectations through digital services and technology. Microsoft Dynamics 365 is helping organizations meet this challenge by connecting and unifying commerce and marketing activities.
Since the onset of the digital age, customer behaviors have radically evolved. As new technology emerges, customers’ expectations for brands continually align with digital evolution. However, the pandemic has brought along a significant, unexpected shift in both customer behavior and expectations.
In engaging customers today, we need to be heard above the noise, and we need to deliver creativity and uniqueness to each customer in the moments that matter. Customers are looking for value and for companies to address their needs on their terms.
Change. Adapt. Grow. Words we have had to embrace over the past 15 months as we’ve had to change the way we do business. As we start to emerge from the pandemic’s isolation and restrictions, we’re entering a world of a new normal. As consumers, our expectations are higher.
All businesses operate in a competitive environment and customer experience (CX) is top of mind as we rise to today’s challenges of finding ways to differentiate, delivering on business goals and meeting increasing customer demands.
Navigating the past year has been a challenge as organizations have had to predict the unpredictable—how their business will adapt, how to retain and even grow customer relationships, and how to think long-term when circumstances can change daily.
Since last year’s release wave 2 for Microsoft Dynamics 365 Marketing, we’ve been hard at work refining and enhancing product features across the board that can help you up your CX game. Read about highlights from three capabilities that will launch with Dynamics 365 Marketing 2021 release wave 1.
Think about the time spent between the moment you open an email or chat, find, and reply with the requested information, and then get back into the flow of your work. Add up those minutes-long interruptions, and you begin to realize why we often can’t finish everything on our to-do lists.
We are announcing real-time customer journey orchestration capabilities in Dynamics 365 Marketing will be released for public preview as part of the April 2021 Wave 1 updates in Europe and North America. This landmark innovation brings together the worlds of customer experience and marketing automation and is designed to help businesses.
While we may not have adequate measurement, one of the lasting repercussions of shutdowns, closings, quarantines, and widespread work-from-homes due to the pandemic will be to propel a shift toward a B2C-type experience within B2B impacting how customers expect to be understood and communicated with.
With the global disruption of the pandemic, healthcare organizations are particularly challenged to promote telehealth services and engage patients and providers while adhering to strict compliance and security regulations.
When building a marketing technology (MarTech) stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Today’s business realities has marketing operations teams and business leaders re-examining the best way to get necessary tasks accomplished: “one-for-each” or “one-for-all”.