If you’re following the sales process from start to finish, you qualify a lead to turn it into an opportunity. More information: Nurture sales from lead to order (Sales)
If you want to create an opportunity without first creating a lead, do the following:
Go to Sales > Opportunities.
In the Summary area of the Lead screen, type your lead’s company and contact information.
In the Details area of the Lead screen, type information about your lead’s industry and preferred contact method.
Add any notes and activities (for example, phone calls or emails) related to this lead. More information: Keep track of notes, tasks, calls, or email with activities
To add stakeholders, in the Stakeholders area, choose +.
To add sales team members, in the Sales Team area, choose +.
To add competitors, in the Competitors area, choose +.
To add products, in the Products area, choose +.
To add a quote, in the Quotes area, choose +. More information: Create or edit a quote (Sales)
Choose the Save button on the bottom right of the screen.