Dynamics Marketing already lets you map companies, divisions, and departments to your various marketing initiatives so you can set budgets, organize your records, generate reports, and perform advanced analytics along organizational lines. But in Microsoft Dynamics Marketing 2016 Update 0.5, we have extended support for division and department associations and also introduced support for a new type of organizational structure: business segments. A business segment is a part of a company that is identified by the specific set of products, services, and/or geographical locations it serves. Each business segment typically distinguishes itself from other segments by its unique collection of customers, products, and marketplaces.
In Dynamics Marketing, you set up each business segment using the categories feature, which makes the segments available to the entire site, ensures consistent naming, and establishes a single source for editing and translation. The concept is similar to departments and divisions in that you can use them to divide an organization along logical lines for purposes of management, budgeting, reporting, and other practical concerns. However, unlike departments or divisions, Dynamics Marketing allows multiple business segments to be assigned to a single entity.
Business segments are not hierarchical, so they don't belong to a specific company, division, or department, and they can be assigned across these organizational lines. And unlike divisions or belongs-to company assignments, business segments can be changed at any time and do not add any restrictions to how or where you can use the entities assigned to them.
In addition to the new business segment settings, support for department and division assignments has also been extended to more types of entities. This means that all entities that now support business segments also support departments and divisions (if they didn't already).
This was previously a limited-release feature that required a special service request to activate. The feature is now generally available to all organizations who update to Microsoft Dynamics Marketing 2016 Update 0.5 or later.