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Behavioral Analysis

Microsoft Dynamics Marketing collects data about how contacts interact with your various marketing initiatives, including email interactions, landing page interactions and web visits. Of these, web visits fall under the category of behavior analysis, and the system for monitoring these is described in this section. The behavior-analysis feature records visits to your web site and matches these with specific contacts when possible, thus enabling you to gauge the interests of specific contacts and to incorporate these measurements into your results, analyses and lead-scoring rules.

Also described in this section is the system for generated redirect URLs (short URLs), however Dynamics Marketing does not record clicks on redirect URLS, nor does it provide behavior analysis for this feature in the current version.

For more information about the somewhat similar features related to email performance and lead scoring (including landing pages), see Analyze the performance of email marketing and Manage leads, respectively.

Applies To

Dynamics Marketing