Learn how to drive the future of mobility
Transform mobility experiences
Deliver personalized, convenient, and multi-device experiences for your customers with connected and vehicle systems.
Accelerate auto industry innovation
Build innovative products with an intelligent auto supply chain—from autonomous vehicle development to manufacturing.
Enable new business opportunities
Monetize smart mobility by investing in data-driven transportation technologies and omnichannel customer experiences.
Reimagine sustainable transportation
Create a cleaner and safer planet by building emissions-free automobiles and autonomous driving ecosystems that reduce accidents.
Showcases at IAA New Mobility World
More brain than horsepower – Intelligent Mobility: Transforming the future of automotive with AI
Thursday, September 12, 4:15pm – 5:15pm | Ideas Stage
Redefine mobility for your customers in the auto industry with connected autonomous vehicles and smart mobility services. Microsoft enables automotive companies to revolutionize mobility with digital technology-building differentiated experiences, accelerating automotive innovation, monetizing data and services, and redefining transportation for a cleaner and safer world.
Speaker: Sanjay Ravi, General Manager, Automotive Industry
Driving innovation: How technology is creating a new future in automotive
Thursday, September 12, 5:30pm – 6:30pm | Great Auditorium
The pace of digital transformation continues to accelerate with cloud, AI and security technologies transforming organizations of all sizes in all industries, and specifically expanding the art of the possible within the automotive industry. By unifying what they can do best, IT and auto companies are pushing the boundaries of the industry creating the next level productive and customized driving experiences.
Speaker: Scott Guthrie, Executive Vice President, Microsoft Cloud + AI Group
Automation – accelerating auto industry innovation with the digital feedback loop
Friday, September 13, 10:45am – 11:45am | Ideas Stage
The automotive industry is infusing automation across all aspects of the business with an ambition to provide innovative products and services and drive improved efficiency. Microsoft’s intelligent cloud and intelligent edge solutions help turn the unprecedented amounts of data generated through automation into powerful digital feedback loops that can achieve these business outcomes.
Speaker: Vijitha Chekuri, Director of Business Strategy, Automotive
Microsoft expands its automotive partner ecosystem to power the future of mobility
Technology can help automotive companies transform into smart mobility services providers.
Microsoft executives who attended IAA New Mobility World
Executive Vice President, Microsoft Cloud + AI Group
Area Vice President, Microsoft Germany
General Manager, Microsoft Automotive Industry
Director, Microsoft Strategy & Business Development, Automotive Industry Solutions
General Manager, Microsoft Marketing & Operations Germany
Corporate Vice President, WW Enterprise & Commercial Industries
Managing Director, Microsoft Germany
Annata is a top tier GISV (Global Independent Software Vendor) with 20 years’ experience and focus on delivering end-to-end information technology solutions for the Automotive and Equipment industries. Annata relies on Microsoft technologies and innovation to accelerate the development of the Annata 365 vertical business solutions on top of the Microsoft Dynamics 365 business application platform.
Adobe gives everyone — from emerging artists to global brands — everything they need to design and deliver exceptional digital experiences. Adobe provides an end-to-end Customer Experience Management solution for experience creation, marketing, advertising, analytics and commerce. It helps companies deliver consistent and compelling experiences across customer touch points and channels – all while accelerating business growth.