Learn how to drive the future of mobility
Transform mobility experiences
Deliver personalized, convenient, and multi-device experiences for your customers with connected and vehicle systems.
Accelerate auto industry innovation
Build innovative products with an intelligent auto supply chain—from autonomous vehicle development to manufacturing.
Enable new business opportunities
Monetize smart mobility by investing in data-driven transportation technologies and omnichannel customer experiences.
Reimagine sustainable transportation
Create a cleaner and safer planet by building emissions-free automobiles and autonomous driving ecosystems that reduce accidents.
How to engage with us at IAA New Mobility World
More brain than horsepower – AI as the new benchmark
Thursday, September 12, 4:15pm – 5:15pm | Ideas Stage
The development of AI and the overlap between humans and machines has advanced so far that OEMs are interpreting human brainwaves to plan action and paths in modern vehicles. In the modern mobility market, AI has a multitude of possible use-cases, and promises a world of more efficiency, more personalized service and greater safety and access for all. To achieve this will require advances in hardware and collaborative approaches.
Speaker: Sanjay Ravi, General Manager, Automotive Industry
Intelligent cloud and intelligent edge
Thursday, September 12, 5:30pm – 6:30pm | Great Auditorium
The pace of digital transformation continues to accelerate with cloud, AI and security technologies transforming organizations of all sizes in all industries, and specifically expanding the art of the possible within the automotive industry. In this dynamic conversation, Scott Guthrie, Executive Vice President of Microsoft's Cloud + AI Group, will discuss how Azure and Dynamics are helping automotive companies deliver product innovation, enhance customer experiences, and innovate securely and responsibly.
Speaker: Scott Guthrie, Executive Vice President, Microsoft Cloud + AI Group
Automation – data frontiers in an increasingly connected world
Friday, September 13, 10:45am – 11:45am | Ideas Stage
Whether moving forward or upward, or simply trying to find yourself on a map, automation makes transport safer and more efficient, freeing up resources such as time and physical space. Achieving this requires not only creative solutions and precision mapping, but also new platform architectures that can handle unprecedented volumes of data required in modern automated systems.
Speaker: Vijitha Chekuri, Director of Business Strategy, Automotive
Visit our booth in Hall 5.0 Stand C21
Visit our booth to learn how our partners and customers are redefining mobility in the auto industry.
Set up a one-to-one executive meeting
Meet face to face with Microsoft executives and other thought leaders and industry experts.
Microsoft executives attending IAA New Mobility World
Executive Vice President, Microsoft Cloud + AI Group
Area Vice President, Microsoft Germany
Director, Strategy & Business Development, Automotive Industry Solutions
General Manager M&O Germany
Managing Director, Microsoft Germany
General Manager, Automotive Industry