Get the insight you need to engage and increase audience reach and frequency

Understand your audience segments and profiles

Better understand media interactions, consumption patterns, social sentiments, and preferences through data-driven insights across all your channels.

Drive revenue growth

Improve media engagement and reduce churn by applying AI to consumer experiences to personalize content and deliver relevant advertising. Help your media sales teams better manage advertising inventory while providing brands and agencies the right audience insights to optimize return on ad spend (ROAS).


Innovating in audience engagement and monetization

sports fans waving flags from stands inside sports stadium

Reimagining interaction with hundreds of millions of fans to boost engagement

With Microsoft, La Liga implemented multiple digital channels and conversational AI to craft extraordinary fan experiences and drive brand identity.

audience comprised of business professionals with focus on female raising her hand to ask a question

Delivering breaking news to the right audience

Reuters used machine learning to increase website engagement, realize more content monetization from video assets, and create new revenue opportunities.

modern workplace view of professionals collaborating with view of desktop monitors displaying data charts and graphs

Tripling revenue through better recommendations

Creating customized content recommendations across 75 million fans to monetize media while significantly reducing costs.

Driving engagement to grow digital revenues by 30 percent

One the largest sports franchises in the world, Real Madrid created a new global digital sports platform to increase engagement, personalize advertising and drive revenues.

Solutions to help you engage and monetize your media audience

Azure Media Services Adobe Marketing Cloud Microsoft Dynamics 365 AI for Sales Zone·tv Studio

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