Intelligent Customer Journey for Retail
Give your customers a seamless, personalized shopping experience across every step of their shopping journey
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Understand how audiences engage
Gain a deep understanding of your audience’s interest and affinities
Create, manage and deliver content
Tailor experiences on any device, across all channels from a single platform
Provide exceptional service from start to finish
Empower employees with deep customer insights
How it works
The intelligent customer journey scenario is a comprehensive set of solutions for retailers to address the growing demand for personalized, seamless and relevant shopping. It works by giving retailers a complete view of their audience with interest-based segmentation. Advanced analytics surface actionable insights from massive amounts of consumer data and competitive intelligence identifies target segments based on who follows which brands and people, leading to more effective campaigns.
It also provides a seamless cross-channel experience as customer data is centralized from various systems, devices, and platforms meaning campaign and site management become more consolidated and automated, with a simplified consumer interface.
Finally, it enables retailers to streamline content, commerce, and marketing on a unified intelligent platform helping to increase customer engagement levels with steady delivery of relevant content and recommendations across channels. Easy omnichannel purchasing creates a seamless consumer experience, with real-time product and order data.
Microsoft + Affinio
Turn incomprehensible amounts of consumer data into actionable insights with an enterprise-designed solution. Our unsupervised clustering technology groups users into interest-based segments according to commonalities they share.
Is your customer journey living up to consumer expectations?
The Intelligent Customer Journey scenario from Microsoft provides retailers with a compelling and differentiated solution that enables them to ‘Delight their Customers’ across every step of their customer journey.
Learn more
Integrated Audience Analysis – a Q&A with Affinio CEO Tim Burke
Tim Burke, CEO and co-founder of Affinio discusses the evolving retail and marketing landscape and how Affinio is using leading-edge technology to help solve customer challenges.
Connect with Services
Digital advisors, engineers, consultants, and support professionals from Microsoft Services can help you plan and implement your own intelligent customer journey with Microsoft and partner products, services, software and devices. For more information, contact your Microsoft Enterprise Services Account Representative.
