Retail Personalization solution
Enhance customer engagement with personalization and recommender systems to build customer loyalty. Demonstrate a deep understanding of individual customers, improving how effective your offers are in generating increased profitability through greater conversion, larger purchases, and more traffic.Learn more
Drive more accurate recommendations and predictions of next best offers and actions for your customers by using data from multiple sources and machine learning capabilities.
Differentiate the shopping experience
Create distinctive shopping experiences for your customers through the meaningful use of technology and personalized promotions. Effectively predict and prescribe what will sell when, where, and to whom.
Measure promotion and in-store activity
Gauge retail activity right through to the point of sale. Use your existing Internet of Things to collect not only mobile data but in-store data, including transaction data.
How it works
The Personalization solution collects data through customer opt-in to intelligently personalize offers. Near-real-time data and tools allow you to anticipate customer purchases based on profiles, needs and significant events and create natural cross-sell and upsell opportunities using predictive analytics.
Personalization solutions are powered by data and machine learning capabilities provided by the Cortana Intelligence Suite to deliver personalized and relevant offers. Services like Microsoft Azure Mobile Engagement and Azure Notification Hub enable the delivery of personalized content, offers, and notifications to mobile users.
Plexure Retail Personalization
Increase average transaction value and optimize customer engagement through personalized experiences.Get started with a trial
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