Solution benefits for Retail Personalization

Enable microsegmentation


Drive more accurate recommendations and predictions of next best offers and actions for your customers by using data from multiple sources and machine learning capabilities.

Differentiate the shopping experience


Create distinctive shopping experiences for your customers through the meaningful use of technology and personalized promotions. Effectively predict and prescribe what will sell when, where, and to whom.

Measure promotion and in-store activity


Gauge retail activity right through to the point of sale. Use your existing Internet of Things to collect not only mobile data but in-store data, including transaction data.



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