{"id":1812,"date":"2021-06-01T12:46:38","date_gmt":"2021-06-01T19:46:38","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/?post_type=example&#038;p=1812"},"modified":"2023-05-26T05:34:16","modified_gmt":"2023-05-26T12:34:16","slug":"amazon-com-g13-learn-from-user-behavior","status":"publish","type":"example","link":"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/example\/amazon-com-g13-learn-from-user-behavior\/","title":{"rendered":"Amazon.com | G13: Learn from user&nbsp;behavior"},"content":{"rendered":"<div class=\"toolkit-heading-with-image-block\">\n\t\n\n<h2 class=\"wp-block-heading\">Amazon.com | G13: Learn from user behavior<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/2023\/05\/green-header-bar-1536x14-5-23.png\" alt=\"\" \/><\/figure>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-example\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/2021\/06\/G13-OverTime13_Application_1-Amazon.com_-1024x534.png\" alt=\"Book titles by Sandra Boynton\" class=\"wp-image-1745\" srcset=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/2021\/06\/G13-OverTime13_Application_1-Amazon.com_-1024x534.png 1024w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/2021\/06\/G13-OverTime13_Application_1-Amazon.com_-300x157.png 300w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/2021\/06\/G13-OverTime13_Application_1-Amazon.com_-768x401.png 768w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/2021\/06\/G13-OverTime13_Application_1-Amazon.com_-1536x802.png 1536w, https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/uploads\/2021\/06\/G13-OverTime13_Application_1-Amazon.com_.png 1696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Amazon.com learns from user behavior (<a href=\"https:\/\/www.microsoft.com\/en-us\/haxtoolkit\/guideline\/learn-from-user-behavior\/\">Guideline 13<\/a>) and provides personalized recommendations for products based on previous purchases. <em><sup><sub>Image captured June 2019.<\/sub><\/sup><\/em><\/figcaption><\/figure>\n","protected":false},"featured_media":1745,"menu_order":0,"template":"","meta":{"toolkit_pattern_number":"","ep_exclude_from_search":false,"footnotes":""},"application-type":[29],"goal":[120],"guideline-term":[15],"product-category":[23],"class_list":["post-1812","example","type-example","status-publish","has-post-thumbnail","hentry","application-type-recommendation","goal-personalization","guideline-term-learn-from-user-behavior","product-category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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