Connect-with-your-audience
An agile marketing strategy keeps your team connected with your audience, and utilizes the newest technology to communicate with them. You have to set goals, execute, measure, and adjust for success. Read more
Posts by Jeff Marcoux
Custom-tailored marketing
Because one size doesn’t fit all. Why you should be targeting the place, time, and medium of your marketing more than ever before. Read more
Search versus social
As search and social become increasingly interlocked, understanding the differences can help ensure the most efficient allocation of resources. Read more
Quality versus quantity
In content marketing, which is more important: quality, or quantity? Read more
How would you spend $135 billion?
A recent study by SiriusDecisions asked CMOs where they would allocate a 10% increase in budget. And where do you think over a third of CMOs would spend it? Read more
Defining customer segments
Get above the clutter of bad advertising and reach your customers in a personal way. Read more
What’s the real value?
Marketers spend a fair amount of their marketing budget on software: social media tools, data analysis and visualization tools, marketing automation…the list goes on. Read more
The Microsoft periodic table
The original periodic table dates back to 1869, envisioned by Russian chemist and inventor Dmitri Mendeleev. It’s been a favorite in science classrooms around the world ever since—as well serving as an inspiration to some of our more visually creative Microsofties, who just couldn’t resist making a version of our own. Read more