This week at the National Retail Federation’s (NRF) annual Big Show in New York City, Microsoft is unveiling the latest digital innovations that are transforming the shopping experience for customers—at every step of their journey, across every channel. While personalization, omnichannel and customer-centricity are not new themes, retailers are more aware than ever that competing in today’s world requires emphasis on the entire customer journey. Technology and culture change will be required at all levels of a retail organization to provide the experiences customers expect.

We call this digital transformation, and many of our retail customers are already embracing this shift with help from technologies such as Microsoft Azure, Power BI and Dynamics 365, as well as solutions from our global network of partners. The hardware and software on display in our booth at NRF this week from these customers and partners are impressive—including store-scanning robots, mobile apps, intelligent vending machines and smart shelves.

On The Official Microsoft Blog, our Worldwide Retail General Manager Tracy Issel talks more about some of the solutions Microsoft customers and partners are implementing that use technology in new ways, from the warehouse to checkout.

You can also see Tracy live from the show floor talking more about digital transformation. Watch the full video and more NRF highlights here.

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