{"id":111139,"date":"2023-08-22T08:00:00","date_gmt":"2023-08-22T15:00:00","guid":{"rendered":""},"modified":"2023-10-04T12:44:45","modified_gmt":"2023-10-04T19:44:45","slug":"microsoft-at-tm-forum-dtw23-ignite-transform-from-telco-to-techco-leveraging-ai","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/telecommunications\/2023\/08\/22\/microsoft-at-tm-forum-dtw23-ignite-transform-from-telco-to-techco-leveraging-ai\/","title":{"rendered":"Microsoft at TM Forum DTW23 Ignite: Transform from telco to techco leveraging AI"},"content":{"rendered":"\n

The telecom industry is at a crossroads, facing new hurdles and growing demands in a volatile market. Technological innovation is happening at an amazing speed and scale today, creating hope in a tough economy. There is a silver lining: AI technology. AI can be the catalyst for change, the spark that ignites<\/em> innovation, and the force that drives efficiency, cost reduction, and customer satisfaction. While many telcos have already begun their transformation into a techco, AI may provide a faster path to a competitive advantage.<\/p>\n\n\n\n

Microsoft empowers telecommunications organizations to achieve more through a trusted and secure platform supported by a comprehensive partner ecosystem. At this event, we will look to demonstrate how Microsoft is the partner to help telcos leverage the power of AI and untap business-to-business (B2B) opportunities.<\/p>\n\n\n\n

I am excited to attend TM Forum\u2019s Digital Transformation World (DTW23)<\/a> in Copenhagen from September 19 to 21, 2023, which is a global event for telecommunication leaders looking to define the building blocks of new operating models. Microsoft joined TM Forum over two decades ago, committed to innovation in the industry. Microsoft and our expansive partner ecosystem enable telecommunication organizations to transform<\/a> into the techco of the future.<\/p>\n\n\n\n

Unlock the potential of AI in telco<\/h2>\n\n\n\n

The time has come for telcos to seize this unique opportunity and harness the power of generative AI (GenAI) to remain competitive and stay ahead of the game. AI can be the game-changer for the telecom industry, and there are many ways to harness its power and potential. These past few months have put a spotlight on advancements in generative AI, and the possibilities of its application to deliver pragmatic business outcomes. This presents an incredible opportunity to enhance products and services while unlocking innovation and business value to help shape the future of the industry. The pace and scale of technological innovation happening today is unprecedented and breathes optimism into a demanding economy.<\/p>\n\n\n\n

AI helps telcos to transform their customer service, using chatbots and voice assistants that can provide instant, personalized, and engaging support. AI assists telcos in refining their networks by leveraging predictive analytics and automation, which boosts performance, minimizes interruptions, and conserves energy. AI aids telcos in tailoring their marketing strategies through data-informed suggestions, fostering greater customer loyalty and retention. These are just some of the examples of how AI can help telcos to thrive in the digital era.<\/p>\n\n\n\n

Telcos have a unique opportunity to leverage AI to stay ahead of the curve and gain a competitive edge. By investing in AI and adopting best practices, telcos can future-proof their operations and remain relevant in the years to come. As AI continues to evolve and advance, we can expect to see more amazing and disruptive developments in the telecom industry.<\/p>\n\n\n\n

Learn from Microsoft and industry experts<\/h2>\n\n\n\n

We will be participating in several sessions where we will be discussing key industry trend\u2014including GenAI\u2014and how we have helped communications service providers (CSPs) on their digital transformation journey. We are excited to also share the stage with Amdocs<\/a> on how we are reimagining customer engagement. Amdocs is empowering service providers to improve end-user experiences across all channels and applications with its Customer Engagement Platform that combines best-in-class cloud, AI, and telco technologies.<\/p>\n\n\n\n