{"id":113935,"date":"2024-01-11T08:00:00","date_gmt":"2024-01-11T16:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/?p=113935"},"modified":"2025-06-13T06:17:15","modified_gmt":"2025-06-13T13:17:15","slug":"microsoft-introduces-new-capabilities-that-help-retailers-bring-ai-to-the-shopper-journey-and-enhance-store-associate-experiences","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2024\/01\/11\/microsoft-introduces-new-capabilities-that-help-retailers-bring-ai-to-the-shopper-journey-and-enhance-store-associate-experiences\/","title":{"rendered":"Microsoft introduces new capabilities that help retailers bring AI to the shopper journey and enhance store associate experiences"},"content":{"rendered":"\n<p>Retail is one of the most dynamic and competitive industries in the world, where customer expectations and preferences are constantly evolving. A recent McKinsey report confirms the retail sector has experienced as much disruption in the past five years as it has in the previous 25.<sup>1<\/sup> Perhaps never before in the history of the industry have we seen every single one of retail\u2019s primary stakeholder groups\u2014customers, suppliers, employees, and investors\u2014simultaneously change their behavior and expectations. According to McKinsey, a retailer\u2019s actions in the next two to three years could position it for success in the next 20.<sup>1<\/sup> In this environment, retailers are turning to the power of generative AI to provide differentiated value across the shopper journey. For example, <a href=\"https:\/\/blogs.microsoft.com\/blog\/2024\/01\/09\/walmart-unveils-new-generative-ai-powered-capabilities-for-shoppers-and-associates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart announced<\/a> how they\u2019re using Microsoft&#8217;s generative AI technology to build engaging new shopping experiences and provide enhanced productivity to store associates. When the world\u2019s largest retailer decides to make big bets on generative AI, it\u2019s clear the stakes are high and the opportunity to provide value is here.<sup>2&nbsp;<\/sup>&nbsp;<\/p>\n\n\n<div class=\"wp-block-msxcm-cta-block\" data-moray data-bi-an=\"CTA Block\">\n\t<div class=\"card d-block mx-ng mx-md-0\">\n\t\t<div class=\"row no-gutters material-color-brand-dark bg-fabric-green\">\n\n\t\t\t\n\t\t\t<div class=\"d-flex col-md\">\n\t\t\t\t<div class=\"card-body align-self-center p-4 p-md-5\">\n\t\t\t\t\t\n\t\t\t\t\t<h2>Microsoft Cloud for Retail<\/h2>\n\n\t\t\t\t\t<div class=\"mb-3\">\n\t\t\t\t\t\t<p>Connect your customers, your people, and your data<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"link-group\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/industry\/retail\/microsoft-cloud-for-retail?rtc=1\" class=\"btn btn-link text-decoration-none p-0\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span>Discover capabilities<\/span>\n\t\t\t\t\t\t\t\t<span class=\"glyph-append glyph-append-chevron-right glyph-append-xsmall\"><\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"col-md-4\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/05\/Untitled-1024x768.webp\" class=\"card-img img-object-cover\" alt=\"Retail shop owner working on Microsoft 365 Business Premium a mobile phone and a Surface.\" srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/05\/Untitled-1024x768.webp 1024w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/05\/Untitled-300x225.webp 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/05\/Untitled-768x576.webp 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/05\/Untitled-800x600.webp 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/05\/Untitled-400x300.webp 400w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/05\/Untitled.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Around the world I\u2019m hearing from retailers who are excited about the potential of AI. The most common question I was asked by retail executives in 2023 was where to start to find the most value. Retailers are looking for ways to begin working with generative AI that will allow them to learn quickly and scale effectively. I\u2019m excited to share new tools that help retailers more easily incorporate AI across the shopper journey. Microsoft has lowered the barriers to building generative AI solutions that improve shopping experiences, support store associates, and enhance retail media campaigns. Through new <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-copilot\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Copilot<\/a> capabilities in Microsoft products, copilot templates for building applications, and retail data solutions in Microsoft Fabric, Microsoft makes AI implementation more accessible to retailers of all sizes. Retailers can now more easily take the first steps with generative AI.<\/p>\n\n\n\n<p>Let\u2019s look at these new offerings in more detail:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopper-value\">Shopper value<\/h2>\n\n\n\n<p><strong>Delight shoppers with more personalized experiences. Retailers can use a copilot template on Azure OpenAI Service to build more individualized shopping experiences across their existing web sites and applications (in public preview)<\/strong>.<\/p>\n\n\n\n<p>With applications built using the copilot template, shoppers can engage in helpful and natural conversations that guide them to precisely the goods they need, while saving them time. Generative AI produces experiences that leave shoppers with the confidence they have found the best items. Microsoft Cloud for Retail copilot template pairs the breadth of expressiveness found in a Large Language Model (LLM) with deep knowledge about a retailer\u2019s catalog and expertise. This new approach to commerce comes from advances in generative AI, all built with Responsible AI principles in mind.<\/p>\n\n\n\n<figure class=\"wp-block-msx-ump-embed wp-block-msx-ump-embed\" class=\"wp-block-msxcm-ump-embed\">\n\t<div class=\"wp-block-embed__wrapper\">\n\t\t<universal-media-player id=\"ump-69d0d26bb5c66\"><\/universal-media-player>\n\t\t<script type=\"module\">\n\t\t\tconst currentTheme =\n\t\t\t\tlocalStorage.getItem('msxcmCurrentTheme') ||\n\t\t\t\t(window.matchMedia('(prefers-color-scheme: dark)').matches ? 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Transform marketing workflows and improve campaign ROI by <a href=\"https:\/\/aka.ms\/D365NRF2024\" target=\"_blank\" rel=\"noreferrer noopener\">uniting business data with Copilot features<\/a> that deliver outcomes faster and more efficiently. These Copilot capabilities will be available in preview in the first quarter of 2024, with general availability by the third quarter of 2024. Existing Dynamics 365 Customer Insights customers can sign up now for the <a href=\"https:\/\/aka.ms\/CI-EarlyAccess\" target=\"_blank\" rel=\"noreferrer noopener\">early access public preview program<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"store-associate-value\">Store associate value <\/h2>\n\n\n\n<p><strong>Empower store associates to improve productivity, job satisfaction and customer experiences. Using a copilot template on Azure OpenAI Service, retailers can infuse AI into store operations, better supporting associates (in public preview)<\/strong>.<\/p>\n\n\n\n<p>Our copilot template for store operations helps build a generative AI-powered LLM based assistant that enables Q&amp;A from store documentation such as store operating procedures and natural language-based task creation (form filling). Store associates can use natural language to quickly and easily access the information they need in the flow of work, increasing their productivity and efficiency. With this copilot template, retailers can more easily build experiences that enable store employees to quickly get answers to their questions on store operating procedures, HR policies, and benefits. In addition, store associates and managers can save time through natural-language prompt-enabled task creation and assignment.<\/p>\n\n\n\n<p>Using the copilot template, in combination with Microsoft Power Platform and Microsoft Dataverse capabilities, retailers are empowered to seamlessly connect data across multiple lines of business systems to generate AI driven recommendations and actionable solutions that will help store associates make the right decisions.<\/p>\n\n\n\n<figure class=\"wp-block-msx-ump-embed wp-block-msx-ump-embed\" class=\"wp-block-msxcm-ump-embed\">\n\t<div class=\"wp-block-embed__wrapper\">\n\t\t<universal-media-player id=\"ump-69d0d26bb5df7\"><\/universal-media-player>\n\t\t<script type=\"module\">\n\t\t\tconst currentTheme =\n\t\t\t\tlocalStorage.getItem('msxcmCurrentTheme') ||\n\t\t\t\t(window.matchMedia('(prefers-color-scheme: dark)').matches ? 'dark' : 'light');\n\n\t\t\t\/\/ Modify player theme based on localStorage value.\n\t\t\tlet options = {\"autoplay\":false,\"hideControls\":null,\"language\":\"en-us\",\"loop\":false,\"partnerName\":\"cloud-blogs\",\"poster\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/image\\\/microsoftcorp\\\/RW1gvPW?wid=1280\",\"title\":\"\",\"sources\":[{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/RW1gvPW-0x1080-6439k\",\"type\":\"video\\\/mp4\",\"quality\":\"HQ\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/RW1gvPW-0x720-3266k\",\"type\":\"video\\\/mp4\",\"quality\":\"HD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/RW1gvPW-0x540-2160k\",\"type\":\"video\\\/mp4\",\"quality\":\"SD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/RW1gvPW-0x360-958k\",\"type\":\"video\\\/mp4\",\"quality\":\"LO\"}],\"ccFiles\":[{\"url\":\"https:\\\/\\\/www.microsoft.com\\\/en-us\\\/industry\\\/blog\\\/wp-json\\\/msxcm\\\/v1\\\/get-captions?url=https%3A%2F%2Fwww.microsoft.com%2Fcontent%2Fdam%2Fmicrosoft%2Ffinal%2Fen-us%2Fmicrosoft-product-and-services%2Fblog%2Fvideos%2FRW1gvPW%2FRW1gvPW_cc_en-us.ttml\",\"locale\":\"en-us\",\"ccType\":\"TTML\"}]};\n\n\t\t\tif (currentTheme) {\n\t\t\t\toptions.playButtonTheme = currentTheme;\n\t\t\t}\n\n\t\t\tdocument.addEventListener('DOMContentLoaded', () => {\n\t\t\t\tump(\"ump-69d0d26bb5df7\", options);\n\t\t\t});\n\t\t<\/script>\n\t<\/div>\n\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consumer-brand-value\">Consumer brand value<\/h2>\n\n\n\n<p><strong>Provide consumer goods brands with tools to auto-generate and edit campaigns with Retail Media Creative Studio (in preview)<\/strong>.<\/p>\n\n\n\n<p>Microsoft is introducing generative AI to the Microsoft Retail Media platform (powered by PromoteIQ) through the launch of <a href=\"https:\/\/microsoftadvertising.com\/Retail-Media-Creative-Studio-powered-by-Microsoft-Gen-AI\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Media Creative Studio<\/a>, a comprehensive, end-to-end banner ad creative solution tailored for retail media, available in preview starting in January 2024. With Retail Media Creative Studio, retailers can unlock new revenue with optimized retail media campaigns across multiple retail media channels, such as the retailer\u2019s owned digital properties and across the open web. The solution optimizes banner campaign performance using AI-powered algorithms and delivers a more personalized shopping experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-data-solutions-providing-ai-value-to-all\">The data solutions providing AI value to all<\/h2>\n\n\n\n<p><strong>Make the most of retail data to uncover insights that lead to better shopper journeys with retail data solutions in Microsoft Fabric (in public preview)<\/strong>.<\/p>\n\n\n\n<p>One of the greatest, if not the greatest, challenges retailers face today is the need to unify data from disparate systems in order to gain insights from it. We are very excited to offer this industry specific set of capabilities in <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-fabric\/blog\/2023\/11\/15\/prepare-your-data-for-ai-innovation-with-microsoft-fabric-now-generally-available\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Fabric<\/a> that enables retailers to accelerate time to insight generation by unifying, enriching, and modeling industry data in Fabric. With seamless data harmonization, cross-application analytics, and AI applications, retailers can unlock the full potential of their data and drive their business forward. By using Fabric, retailers can consolidate relevant retail data from multiple systems into a unified, governed hub providing a secure single source of truth for all data and analytics needs. And, with retail data solutions in Fabric, retailers can use the same copy of data without needing to move it from its original source.<\/p>\n\n\n\n<figure class=\"wp-block-msx-ump-embed wp-block-msx-ump-embed\" class=\"wp-block-msxcm-ump-embed\">\n\t<div class=\"wp-block-embed__wrapper\">\n\t\t<universal-media-player id=\"ump-69d0d26bb5f3e\"><\/universal-media-player>\n\t\t<script type=\"module\">\n\t\t\tconst currentTheme =\n\t\t\t\tlocalStorage.getItem('msxcmCurrentTheme') ||\n\t\t\t\t(window.matchMedia('(prefers-color-scheme: dark)').matches ? 'dark' : 'light');\n\n\t\t\t\/\/ Modify player theme based on localStorage value.\n\t\t\tlet options = {\"autoplay\":false,\"hideControls\":null,\"language\":\"en-us\",\"loop\":false,\"partnerName\":\"cloud-blogs\",\"poster\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/image\\\/microsoftcorp\\\/RW1gtfp?wid=1280\",\"title\":\"\",\"sources\":[{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/RW1gtfp-0x1080-6439k\",\"type\":\"video\\\/mp4\",\"quality\":\"HQ\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/RW1gtfp-0x720-3266k\",\"type\":\"video\\\/mp4\",\"quality\":\"HD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/RW1gtfp-0x540-2160k\",\"type\":\"video\\\/mp4\",\"quality\":\"SD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/RW1gtfp-0x360-958k\",\"type\":\"video\\\/mp4\",\"quality\":\"LO\"}],\"ccFiles\":[{\"url\":\"https:\\\/\\\/www.microsoft.com\\\/en-us\\\/industry\\\/blog\\\/wp-json\\\/msxcm\\\/v1\\\/get-captions?url=https%3A%2F%2Fwww.microsoft.com%2Fcontent%2Fdam%2Fmicrosoft%2Ffinal%2Fen-us%2Fmicrosoft-product-and-services%2Fblog%2Fvideos%2FRW1gtfp%2FRW1gtfp_cc_en-us.ttml\",\"locale\":\"en-us\",\"ccType\":\"TTML\"}]};\n\n\t\t\tif (currentTheme) {\n\t\t\t\toptions.playButtonTheme = currentTheme;\n\t\t\t}\n\n\t\t\tdocument.addEventListener('DOMContentLoaded', () => {\n\t\t\t\tump(\"ump-69d0d26bb5f3e\", options);\n\t\t\t});\n\t\t<\/script>\n\t<\/div>\n\t<\/figure>\n\n\n\n<p>Our connector with Sitecore OrderCloud means that data for three important areas: product, customer, and orders, has been mapped to our industry data model, reducing engineering effort and accelerating time to insights.<\/p>\n\n\n\n<p>Across the Microsoft Cloud, retailers now have multiple options when applying AI to key business outcomes across the shopping journey. From building their own solutions to leveraging the copilot templates, Microsoft Cloud for Retail integrates with retailers\u2019 existing systems, seamlessly connecting a retailer\u2019s customers, employees, and data. In each industry, Microsoft builds unique assets to verticalize the Microsoft Cloud and enable a broad partner ecosystem. Built on a foundation of trust and <a href=\"https:\/\/www.microsoft.com\/en-us\/ai\/principles-and-approach\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft\u2019s Responsible AI principles<\/a>, retailers can safely and securely unlock productivity across their entire business with Microsoft Cloud for Retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"see-it-all-at-nrf-2024-and-beyond\">See it all at NRF 2024 and beyond <\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/aka.ms\/FuturumAIinRetail\">AI adoption in Retail,<\/a> the most recent research Microsoft commissioned with The Futurum Group, 87% of retail companies globally have implemented AI in their store operations. Clearly the adoption of AI is increasing as this new technology brings substantive rewards to organizations. Microsoft is here to connect with you, listen to your needs, and support developing your AI strategy. Learn more at the links below and reach out to a Microsoft representative at any time for conversation.<\/p>\n\n\n\n<p>Join us to hear the latest on how Microsoft is helping customers by attending our sessions at <a href=\"https:\/\/nrfbigshow.nrf.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NRF 2024<\/a> or listening on-demand after the event:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nrfbigshow.nrf.com\/session\/ai-powered-personalized-shopping-experiences-conversational-commerce-customer-service\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Unlocked: Achieve more with Microsoft<\/a>: Hosted by Shelley Bransten, Corporate Vice President, Global Retail, Consumer Goods and Gaming industries, Microsoft.&nbsp;Sunday, January 14,\u202f2024,\u202ffrom 1:00 PM to 1:30 PM Eastern Time. <\/li>\n<\/ul>\n\n\n<p style=\"padding-left: 40px\">Join this interactive session to hear about one retailer\u2019s AI journey to date. Hosted by Microsoft\u2019s Corporate Vice President, Retail, Consumer Goods &amp; Gaming industries, Shelley Bransten, you\u2019ll also learn about new AI-focused findings from Futurum Research and all new AI capabilities in Microsoft Cloud for Retail that will help power your AI transformation.<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nrfbigshow.nrf.com\/session\/bring-joy-shopping-experience-and-unlock-customer-centricity-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Unlocking true customer-centricity: Optimizing touchpoints across the shopper journey with AI<\/a>: Hosted by Kathleen Mitford, Corporate Vice President, Global Industry Marketing. Monday, January 15,\u202f2024, from\u202f11:45 AM to 12:15 PM Eastern Time. <\/li>\n<\/ul>\n\n\n<p style=\"padding-left: 40px\">Generative AI and large language models have captured the\u202fattention of executives across industries. While the technology\u2019s\u202fuse cases seem endless, smart retailers and brands must identify\u202fand prioritize the applications of generative AI that will be most\u202fvaluable to their organization and partner with organizations\u202fwho will treat their data with the highest privacy standards. Join\u202fus to hear how Microsoft is helping organizations large and small\u202fmaximize their generative AI opportunities safely and\u202fresponsibly.<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nrfbigshow.nrf.com\/session\/how-better-data-helping-retailers-run-leaner-smarter-stores\" target=\"_blank\" rel=\"noreferrer noopener\">Unify your data to unlock AI opportunities<\/a>: Hosted by Martin Kostal, General Manager, Microsoft Industry Clouds. Tuesday, January 16,\u202f2024, from 1:00 PM to 1:45 PM Eastern Time. <\/li>\n<\/ul>\n\n\n<p style=\"padding-left: 40px\">Retailers are swimming in data all day. Even with\u202fsophisticated legacy technologies and cutting-edge\u202fdata science,\u202fthe majority of\u202fthat data goes uncollected.\u202fInsights stay hidden\u2014often in plain sight. But that\u2019s\u202fstarting to change. AI tools are enabling retailers to\u202funderstand their customers, merchandising, supply\u202fchains, operations, and workforces better than ever\u202fbefore. Join us to hear about the myriad\u202finsights that retailers are drawing from newfound and\u202fincreasingly precise data sources to run leaner, smarter\u202fstores.\u202f\u202f\u00a0<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"additional-microsoft-announcements-at-nrf-2024\">Additional Microsoft announcements at NRF 2024<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the <strong><a href=\"https:\/\/aka.ms\/Teams_NRF2024_M365blog\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft 365 blog<\/a> <\/strong>to learn how to drive AI-enabled efficiency with Microsoft Teams for your retail frontline.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/aka.ms\/MC4RetailAI\"><strong>Read the blog from<\/strong><\/a> Martin Kostal, General Manager, Engineering, Microsoft Cloud for Retail. <\/li>\n\n\n\n<li>Read the Official Microsoft Blog, &#8220;<a href=\"https:\/\/blogs.microsoft.com\/blog\/2024\/01\/09\/walmart-unveils-new-generative-ai-powered-capabilities-for-shoppers-and-associates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart unveils new generative AI-powered capabilities for shoppers and associates<\/a>.&#8221; <\/li>\n\n\n\n<li>Read the official Microsoft press release \u201c<a href=\"https:\/\/news.microsoft.com\/?p=448666\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft unveils new generative AI and data solutions across the shopper journey, offering copilot experiences through Microsoft Cloud for Retail<\/a>.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn-more-about-implementing-ai\">Learn more about implementing AI <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the blog &#8220;<a href=\"https:\/\/devblogs.microsoft.com\/powerplatform\/unlock-retail-productivity-with-power-platform-and-dataverse\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unlock Retail Productivity with Power Platform and Dataverse<\/a>&#8221; from Nirav Shah to learn how Dataverse and Microsoft Power Platform can help drive store associate productivity.<\/li>\n\n\n\n<li><a href=\"https:\/\/aka.ms\/FuturumAIinRetail\">Download the full Futurum Group research report<\/a>.<\/li>\n\n\n\n<li>Stay informed about <a href=\"https:\/\/www.microsoft.com\/industry\/retail\/microsoft-cloud-for-retail\">Microsoft Cloud for Retail<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/showcase\/microsoft-cloud-platform\" target=\"_blank\" rel=\"noreferrer noopener\">Follow Microsoft Cloud on LinkedIn<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><sup>1<\/sup><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/retail-reset-a-new-playbook-for-retail-leaders\" target=\"_blank\" rel=\"noreferrer noopener\">Retail reset: A new playbook for retail leaders, McKinsey &amp; Company<\/a>.<\/p>\n\n\n\n<p><sup>2<\/sup>IDC Infographic, sponsored by Microsoft, The Business Opportunity of AI, #US51315823, November 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through new Microsoft Copilot capabilities in Microsoft products, copilot templates for building applications, and retail data solutions in Microsoft Fabric, Microsoft makes AI implementation more accessible to retailers of all sizes. Retailers can now more easily take the first steps with generative 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