{"id":119738,"date":"2025-01-07T08:00:00","date_gmt":"2025-01-07T16:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/?p=119738"},"modified":"2025-01-30T09:10:10","modified_gmt":"2025-01-30T17:10:10","slug":"ces-2025-advancing-the-future-of-automotive-and-mobility","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2025\/01\/07\/ces-2025-advancing-the-future-of-automotive-and-mobility\/","title":{"rendered":"CES 2025: Advancing the future of automotive and mobility"},"content":{"rendered":"\n<p>Microsoft is excited to participate at CES 2025, the annual tech event with a strong focus on the automotive industry that highlights the pace of change around electrification, autonomy, in-vehicle systems, and new mobility entrants. CES provides an excellent opportunity to learn more from our customers and partners about the opportunities and challenges they face in automotive, mobility and manufacturing\u2014and the impact they are having. This is also an excellent time to celebrate the <a href=\"https:\/\/news.microsoft.com\/2024\/11\/19\/microsoft-customers-share-impact-of-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">success our customers have achieved through their own journeys<\/a>, including the adoption of automotive-focused agentic and generative AI, as shared in just a few of these stories in 2024:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/news.microsoft.com\/source\/asia\/features\/toyota-is-deploying-ai-agents-to-harness-the-collective-wisdom-of-engineers-and-innovate-faster\/\" target=\"_blank\" rel=\"noreferrer noopener\">Toyota is deploying AI agents to harness the collective wisdom of engineers and innovate faster<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.microsoft.com\/en\/customers\/story\/19769-bmw-ag-azure-app-service\" target=\"_blank\" rel=\"noreferrer noopener\">BMW Group innovates with Azure for 10 times more efficient data delivery<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/2024\/01\/22\/how-carmax-organized-and-scaled-innovation-with-microsoft-ai-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">How CarMax organized and scaled innovation with Microsoft AI solutions<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-platform-for-ai-enabled-innovation\">The platform for AI-enabled innovation<\/h2>\n\n\n<div class=\"wp-block-msxcm-kicker-container\">\n\t<div class=\" wp-block-msxcm-kicker-block wp-block-msxcm-kicker--align-left\" data-bi-an=\"Kicker Left\">\n\t\t<p class=\"wp-block-msxcm-kicker__title small text-neutral-400 text-uppercase\">\n\t\t\tAI in action\t\t<\/p>\n\t\t<a\n\t\t\tclass=\"wp-block-msxcm-kicker__cta btn btn-link p-0 text-decoration-none\"\n\t\t\thref=\"https:\/\/news.microsoft.com\/ai-in-action?industry%5B%5D=6\"\n\t\t\ttarget=\"_blank\"\t\t>\n\t\t\t<span>Manufacturing and mobility<\/span> <span class=\"glyph-append glyph-append-xsmall wp-block-msxcm-kicker__glyph glyph-append-go\"><\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n\n<p>A wave of profound transformation is driving rapid progress in automotive, mobility and manufacturing, fueled by advancements in software and data. In automotive for example, vehicles are now defined as much by their digital as their physical content, a trend further accelerated by advancements in AI. Generative AI and agentic AI are revolutionizing how vehicles are designed, manufactured, sold, and used, including the development of software-defined vehicles (SDV), advanced driver assistance systems (ADAS), autonomous driving (AD), and in-vehicle customer experiences.<\/p>\n\n\n\n<p>The versatility of software-defined vehicles and AI have been proven to boost competitiveness, operational efficiency and create new revenue opportunities. A key to this acceleration is effectively integrating software-driven product lifecycles into automotive product design and development. Leveraging the Microsoft Azure platform to modernize engineering systems can help navigate this revolution, enabling shorter development vehicle development timelines, reduce cost, and improved quality and collaboration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"powering-change-across-automotive-mobility-and-manufacturing\">Powering change across automotive, mobility, and manufacturing<\/h2>\n\n\n\n<p>Microsoft and our partners are enabling transformation across automotive, mobility, and manufacturing in four focus areas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-design-and-engineering\">1. Design and engineering<\/h3>\n\n\n\n<p>Addressing the needs for original equipment manufacturers (OEMs) and suppliers to design, build, test, and validate new vehicles, and deliver them to the market.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modern design and engineering in the cloud<\/li>\n\n\n\n<li>SDVs<\/li>\n\n\n\n<li>Connected fleets and products<\/li>\n\n\n\n<li>Automated driving<\/li>\n\n\n\n<li>In-vehicle and digital cockpit<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-factory\">2. Factory<\/h3>\n\n\n\n<p>Improving factory utilization through proactive system-wide visibility and management, to enhance workforce efficiency and safety.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connected workforce<\/li>\n\n\n\n<li>Factory process optimization<\/li>\n\n\n\n<li>Modernized factory edge<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-supply-chain\">3. Supply chain<\/h3>\n\n\n\n<p>Building resiliency and sustainability into the extended automotive supply chain to aid in sourcing and selection, shipping, and warehousing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibility and risk management<\/li>\n\n\n\n<li>Forecasting and planning<\/li>\n\n\n\n<li>Warehousing and fulfillment<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-customer-experience\">4. Customer experience<\/h3>\n\n\n\n<p>Creating engaging, differentiated services and connected experiences both inside and outside the vehicle to deliver long-term customer value and satisfaction.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-vehicle connected services<\/li>\n\n\n\n<li>Consumer and commercial marketing and sales<\/li>\n\n\n\n<li>Warranty, service, and repair<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"automotive-industry-highlights-for-ces-2025\">Automotive industry highlights for CES 2025<\/h2>\n\n\n\n<p>For CES 2025, we are focusing on design, engineering and vehicle experience in automotive. Below is a selection of recent announcements and collaborations, including CES and <a href=\"https:\/\/news.microsoft.com\/ignite-2024-book-of-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Ignite<\/a>.<\/p>\n\n\n\n<p><strong>Design and engineering<\/strong>\u2014supporting the automotive development process with engineering and toolchain support, including improvements in requirements and specifications.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PTC<\/strong>:<strong> <\/strong>Integrating AI into their application lifecycle management (ALM) solution, PTC Codebeamer with <a href=\"https:\/\/youtu.be\/3JxBKao8_J8\" target=\"_blank\" rel=\"noreferrer noopener\">Codebeamer Copilot<\/a>, focused on requirements authoring and analysis.<\/li>\n\n\n\n<li><strong>Siemens<\/strong>: Siemens and Microsoft bring AI-enhanced <a href=\"https:\/\/newsroom.sw.siemens.com\/en-US\/nx-x-microsoft-azure\/\" target=\"_blank\" rel=\"noreferrer noopener\">NX X to Azure<\/a> for advanced product engineering.<\/li>\n\n\n\n<li><strong>NVIDIA<\/strong>: <a href=\"https:\/\/www.nvidia.com\/en-us\/events\/ces\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live sessions and showcase at CES<\/a>.<\/li>\n\n\n\n<li><strong>Ansys<\/strong>: Meet your engineering goals with the speed and scale of <a href=\"https:\/\/www.ansys.com\/products\/cloud\/ansys-access?utm_campaign=product&amp;utm_medium=paid-search&amp;utm_source=bing&amp;utm_content=digital_cloud_copr15ac_contact_contact-us_ansysaccess-brand-brand-search_1a_en_global&amp;campaignid=701Pf00000Ht1zSIAR&amp;utm_term=ansys%20access&amp;msclkid=5508486e23a6172ce34b2f1cf0cadcd7\" target=\"_blank\" rel=\"noreferrer noopener\">Ansys Access on Microsoft Azure<\/a>, a new cloud engineering solution for seamless scalability.<\/li>\n\n\n\n<li><strong>Kontrol, T\u00dcV S\u00dcD, and Ansys<\/strong>: A virtual homologation toolchain to redefine how automotive manufacturers meet global regulatory compliance and safety standards.<\/li>\n\n\n\n<li><strong>A2MAC1<\/strong>: Providing OEMs with a solution to speed development and meeting sustainability goals through enhanced supplier selection based on sustainability criteria.<\/li>\n<\/ul>\n\n\n\n<p><strong>Software defined vehicle, automated driving, and engineering toolchain<\/strong>\u2014(SDV), autonomous driving, in-vehicle\/digital cockpit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eclipse Software Defined Vehicle<\/strong>: <a href=\"https:\/\/sdv.eclipse.org\/news\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Open-Source Summit<\/a> May 2025.<\/li>\n\n\n\n<li><strong>Blackberry QNX<\/strong>: Accelerating building, testing and development of software defined vehicles in the cloud for automakers.<\/li>\n\n\n\n<li><strong>Cognata and Ansys<\/strong>: Collaborating on a web-based virtual environment to test and validate automated driver assistance systems, and autonomous vehicle functionalities that mimic real-world conditions.<\/li>\n\n\n\n<li><strong>dSpace<\/strong>: In collaboration with GitHub on generative AI usage for software-in-the-loop (SIL) testing and virtual electronic control unit (V-ECU) development to aid in more efficient validation pipelines.<\/li>\n\n\n\n<li><strong>Excelfore<\/strong>: Enhancing long-term product lifecycle management through generative AI supported automotive over-the-air (OTA) campaigns for vehicle software updates and features.<\/li>\n\n\n\n<li><strong>Harman Automotive<\/strong>: Collaborating on new software products to power the future of Automotive.<\/li>\n\n\n\n<li><strong>Bosch<\/strong>: For safer roads: Bosch teams up with Microsoft to explore new frontiers with generative AI.<\/li>\n<\/ul>\n\n\n\n<p><strong>In-vehicle<\/strong>\u2014digital cockpit and advanced AI assistants for driver safety, convenience, and enhanced experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cerence<\/strong>: Introduces pioneering <a href=\"https:\/\/www.cerence.com\/fr\/news-releases\/news-release-details\/cerence-introduces-pioneering-embedded-small-language-model\" target=\"_blank\" rel=\"noreferrer noopener\">embedded small language model<\/a>, purpose-built for automotive. <\/li>\n\n\n\n<li><strong>TomTom<\/strong>: For specialized areas at CES: <a href=\"https:\/\/www.tomtom.com\/newsroom\/product-focus\/ces-2025-demos-sneak-peek\/\" target=\"_blank\" rel=\"noreferrer noopener\">Driver Experience, Future of Driving, Orbis Maps and enterprise<\/a>.<\/li>\n\n\n\n<li><strong>Pioneer<\/strong>: Connected motorcycle and smart dash with video AI analysis for driver operation support and crash detection.<\/li>\n<\/ul>\n\n\n\n<p><strong>Security<\/strong>\u2014Vehicle cybersecurity and lifecycle management<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CyberArk &amp; Device Authority<\/strong>: Creation of a National Institute of Standards and Technology (NIST) reference architecture for Internet of Things (IoT) security to ensure robust factory and edge environment security, access management, and device lifecycle protection.<\/li>\n\n\n\n<li><strong>Cymotive Technologies<\/strong>: Announcing a new automotive vulnerability management system available on the Azure Marketplace.<\/li>\n\n\n\n<li><strong>VicOne<\/strong>: Collaborating to provide developers of vehicle software with proactive security of vehicle firmware to ensure end-to-end protection across the automotive software lifecycle.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"new-adapted-ai-models-for-industry\">New adapted AI models for industry<\/h3>\n\n\n\n<p><a href=\"https:\/\/blogs.microsoft.com\/blog\/2024\/11\/13\/microsoft-introduces-new-adapted-ai-models-for-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adapted AI models<\/a>, developed in collaboration with industry partners, expand our industry capabilities and enable organizations to address their unique needs more accurately and effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adaptive-cloud\">Adaptive cloud<\/h3>\n\n\n\n<p>At Ignite 2024, Microsoft made a variety of exciting announcements regarding how customers can gain a competitive advantage with a <a href=\"https:\/\/techcommunity.microsoft.com\/blog\/azurearcblog\/outperform-the-competition-with-a-unified-approach-to-data-and-ai\/4289599\" target=\"_blank\" rel=\"noreferrer noopener\">unified approach to data and AI<\/a>: collect data from any source, process and analyze that data locally and globally for AI-enabled insights anywhere, and securely share those insights with employees and the ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"new-industry-reference-architectures-providing-a-faster-path-to-value\">New industry reference architectures\u2014providing a faster path to value<\/h2>\n\n\n\n<p>At CES 2025, we are announcing six new reference architectures, and updates to previously released reference architectures. Learn more about our <a href=\"https:\/\/learn.microsoft.com\/en-us\/industry\/mobility\/\" target=\"_blank\" rel=\"noreferrer noopener\">reference architectures<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"new-ai-agent-reference-architectures-for-2025\">New AI Agent reference architectures for 2025<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Autonomous vehicle operations&nbsp;<\/li>\n\n\n\n<li>Digital cockpit<\/li>\n\n\n\n<li>Mobility agents&nbsp;<\/li>\n\n\n\n<li>Connected mobility<\/li>\n\n\n\n<li>Software defined vehicle&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"updates-to-previously-released-reference-architectures\">Updates to previously released reference architectures<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Azure innovation accelerator<\/li>\n\n\n\n<li>Digital selling&nbsp;&nbsp;<\/li>\n\n\n\n<li>Unified view of the customer&nbsp;&nbsp;<\/li>\n\n\n\n<li>Product lifecycle management (PLM) on Azure&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Industry-aligned reference architectures are available through our partner ecosystem and Microsoft Industry Solutions Delivery. They provide essential guidance for engineers and architects to leverage a defined framework, supporting a wide array of scenarios, ultimately providing a faster path to value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"microsoft-in-mobility-and-manufacturing-industries\">Microsoft in mobility and manufacturing industries<\/h2>\n\n\n\n<p>Learn more about Microsoft in <a href=\"https:\/\/www.microsoft.com\/industry\/mobility\/automotive\">Mobility<\/a> and <a href=\"https:\/\/www.microsoft.com\/industry\/manufacturing\/microsoft-cloud-for-manufacturing\" target=\"_blank\" rel=\"noreferrer noopener\">Manufacturing<\/a>.<\/p>\n\n\n\n<p>Learn more about Microsoft reference architectures for <a href=\"https:\/\/learn.microsoft.com\/en-us\/industry\/mobility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobility<\/a> and Manufacturing, including our <a href=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/mobility\/2025\/01\/08\/revolutionizing-mobility-solutions-for-an-ai-powered-future\/\">Mobility reference architecture updates for CES 2025<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft is excited to participate at CES 2025, the annual tech event with a strong focus on the automotive industry that highlights the pace of change around electrification, autonomy, in-vehicle systems, and new mobility entrants.<\/p>\n","protected":false},"author":777,"featured_media":119808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[4263,1496,4265],"post_tag":[4289,4291,4334],"content-type":[1488,1492,1484],"coauthors":[4881,3861],"class_list":["post-119738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-manufacturing-and-mobility","category-mobility","tag-ai","tag-azure","tag-generative-ai","content-type-events","content-type-news-and-announcements","content-type-partners","review-flag-1593580429-205","review-flag-1593580416-594","review-flag-1-1593580433-637","review-flag-2-1593580438-395","review-flag-3-1593580443-547","review-flag-4-1593580449-167","review-flag-anywh-1593580319-363","review-flag-internet-of-things","review-flag-iot","review-flag-lever-1593580266-799","review-flag-new-1593580249-279","review-flag-partn-1593580285-60"],"yoast_head":"<!-- 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