{"id":122990,"date":"2025-09-09T05:05:00","date_gmt":"2025-09-09T12:05:00","guid":{"rendered":""},"modified":"2025-12-08T14:19:31","modified_gmt":"2025-12-08T22:19:31","slug":"ask-ralph-where-style-meets-ai-a-new-era-of-conversational-commerce","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2025\/09\/09\/ask-ralph-where-style-meets-ai-a-new-era-of-conversational-commerce\/","title":{"rendered":"Ask Ralph: Where\u00a0style\u00a0meets AI\u2014a\u00a0new\u00a0era of\u00a0conversational commerce\u00a0"},"content":{"rendered":"\n

Over the past few years, AI has seamlessly woven itself into the fabric of our daily routines, transforming the ways we access information and organize our lives. From intelligent search engines to virtual assistants that help us plan trips, AI is behind the effortless convenience we now expect.<\/p>\n\n\n\n

It\u2019s also transforming the way we shop. Increasingly, we\u2019re embracing AI shopping tools that more easily help us find products. But that\u2019s just the start of what conversational commerce can do. Just like consumers want in store, online they\u2019re seeking recommendations that reflect their sense of personal style.<\/p>\n\n\n\n

Enter Ask Ralph, a new AI-powered styling companion that not only helps with product discovery but also inspires consumers with Ralph Lauren\u2019s unique and iconic take on style.<\/p>\n\n\n\n

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Azure AI: Design, customize, and manage AI apps and agents at scale<\/a><\/div>\n<\/div>\n\n\n\n

Ask Ralph: A style companion powered by AI<\/h2>\n\n\n\n

Ask Ralph is a conversational AI shopping experience built on Azure OpenAI<\/a> and available in the Ralph Lauren app in the US. You can interact with Ask Ralph just like you would a stylist in a Ralph Lauren store by asking simple, conversational questions or using prompts to find the perfect look for any occasion.<\/p>\n\n\n\n

Whether you\u2019re refreshing your wardrobe for fall or wondering what to wear to a concert in the park, Ask Ralph responds with curated, fully stylized, visually displayed, and shoppable outfits from across the Polo Ralph Lauren brand, tailored to your unique prompts.<\/p>\n\n\n\n

The delight of conversational commerce<\/h2>\n\n\n\n

Ask Ralph is part of a broader movement\u2014one where AI doesn\u2019t just assist, it inspires.<\/p>\n\n\n\n

Using natural language, Ask Ralph interprets open-ended prompts, asks clarifying questions, and delivers beautifully visualized outfit recommendations that are tailored to your query\u2014all based on Ralph Lauren\u2019s real-time available inventory.<\/p>\n\n\n\n

Built for the future, grounded in legacy<\/h2>\n\n\n\n

For nearly 60 years, Ralph Lauren has been a pioneer in creating transportive and cinematic retail experiences. Twenty-five years ago, Microsoft and Ralph Lauren teamed up to launch one of fashion\u2019s first e-commerce platforms, setting an industry standard\u2014and now, together, we are again redefining the shopping experience with Ask Ralph.<\/p>\n\n\n\n

As Naveen Seshadri, Ralph Lauren\u2019s Chief Digital Officer, shared in a recent interview, \u201cAt Ralph Lauren, our focus is always on the consumer. We harness innovative technologies to create an elevated, personalized experience that draws customers into Ralph\u2019s iconic world at every interaction. The launch of Ask Ralph is a continuation of that commitment.\u201d<\/p>\n\n\n\n

To hear more from Naveen on the vision behind Ask Ralph, watch the Ralph Lauren customer video<\/a>.<\/p>\n\n\n\n

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