With all the recent advances in technology, we are rapidly approaching the point where science fiction is actually science fact. We\u2019ve all become fairly accustomed, if not addicted, to having the internet in our pockets and living in a paradigm of constant connectivity.<\/p>\n
Well, the retail space is making more science fiction come to life with their adoption of holograms and fully immersive virtual stores and experiences. Imagine if consumers could see, hear, and feel the presence of the experiences and goods you are selling\u2014without leaving the comfort of their couch. Mixed and virtual reality devices are bringing customers\u2019 imaginations to life\u2014and transforming how companies personalize their products, bridge the gap between their online and physical storefronts, and acquire deep customer insights.<\/p>\n
In today\u2019s increasingly digital landscape, customization is key. With online, mobile and social channels, it\u2019s never been easier for consumers to explore the array of competitive choices; making it more important than ever to drive customer loyalty. Personalization is one way for retailers to better attract and, more importantly, retain consumers. Surveys show that 78% of consumers are more likely to be repeat customers if they receive relevant, personalized offers[1]<\/a>. Mixed and virtual reality represent more than just cutting-edge technology that consumers are increasingly interested in\u2014they provide a powerful new path for personalization.<\/p>\n Lowe\u2019s has a long history of helping people reinvent spaces, and with the power of holograms and mixed reality<\/a>, the company is revolutionizing the remodel design process<\/a>. From within a simple, skeletal showroom kitchenette, Lowe\u2019s customers personalize a life-like holographic representation of a completely new kitchen. Large items like cabinets, appliances and countertops are represented in the proper size and scale, with incredibly high-definition features and detailed finishes. Customers can adjust colors, finishes and other options instantly, then save and share their designs online. The reactions have been pure delight<\/a>.<\/p>\n