{"id":2405,"date":"2017-04-19T11:20:29","date_gmt":"2017-04-19T18:20:29","guid":{"rendered":""},"modified":"2023-05-31T16:37:58","modified_gmt":"2023-05-31T23:37:58","slug":"data-good-balancing-vital-value-health-data-patient-privacy-future","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/healthcare\/2017\/04\/19\/data-good-balancing-vital-value-health-data-patient-privacy-future\/","title":{"rendered":"Harnessing health data for better outcomes: a call to action"},"content":{"rendered":"\n\n\n
<\/a><\/td>\nFocus on: Cybersecurity in Health
\n<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

There is a moral and economic imperative for European health leaders and policy makers to extract value from the ever-growing amount of health data, as it holds the potential to empower a healthier, more sustainable future for all. As health authorities and leaders gather in Malta for the eHealth Week, Microsoft and the Cloud in Health Advisory Council release a Call to Action on Health Data to ensure that Europe\u2019s new privacy framework best serves Europe\u2019s citizens \u2013 starting with its patients. With the digitization of everything in our lives, the idea that data and intelligence empowers better health is our new technology normal. Massive amounts of data can be stored and processed cost-effectively thanks to secure and privacy enhanced cloud services. \u00a0With artificial intelligence<\/a> applied to health, more data can be analyzed faster than ever and turned into insights that care teams can use to enable better health outcomes for individuals and populations. And with today\u2019s cybersecurity technologies<\/a>, all of this can be done in a way that upholds timeless values around protecting patient security and privacy. So, what is holding us back? Reality shows that many health systems aren\u2019t yet realizing the full potential of secondary use of health data – i.e data used in research to improve health care and services of the population or cohorts of patients. There is the lack of clarity around how secondary data can bring positive impact on people\u2019s health. More generally, evidence shows that there is low awareness of how this goes hand in hand with patient privacy and security. The discussion of how data for better health can go hand in hand with data protection, is especially important at a time when the EU and European Economic Area (EEA) Member States progress towards implementation of the new General Data Protection Regulation (GDPR)<\/a> by May 2018. To help health organizations prepare for GDPR and take a patient-centric approach to usage of health data, on May 10th<\/sup> we published a Call to Action on \u201cHealth Data: Saving Lives and Protecting Patients\u2019 Rights,\u201d<\/strong> leading with the following recommendations:<\/p>\n