{"id":2475,"date":"2017-05-11T15:21:44","date_gmt":"2017-05-11T22:21:44","guid":{"rendered":""},"modified":"2023-05-31T16:42:32","modified_gmt":"2023-05-31T23:42:32","slug":"industry-4-0-magic-software-hannover-messe-2017","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2017\/05\/11\/industry-4-0-magic-software-hannover-messe-2017\/","title":{"rendered":"Industry 4.0 and the magic of software at Hannover Messe"},"content":{"rendered":"<p><span lang=\"EN\"><span>A week ago, the <\/span><a href=\"https:\/\/enterprise.microsoft.com\/en-us\/event\/microsoft-hannover-messe-2017\/\">Hannover Messe 2017<\/a><span> edition wound down after five intense days, 225,000 visitors and 6,500 exhibitors showcasing technological and thought-leading wonder. The consumer packaged goods (CPG) industry attended in a big way as usual, and we were both honored and delighted to host many CPG companies in our booth this year.<\/span><\/span><\/p>\n<p><span lang=\"EN\"><span>Our booth was impressive\u2026 And yes, I\u2019m still having these wonderland moments\u2026 From <\/span><\/span><span><a href=\"https:\/\/blogs.microsoft.com\/transform\/feature\/total-package-tetra-paks-technology-keeps-food-drink-flowing-safely-from-farm-table\/\"><span lang=\"EN\">Tetra Pak\u2019s HoloLens maintenance scenario<\/span><\/a><\/span><span lang=\"EN\"><span> to Rockwell Automation\u2019s (fourth-generation) digital twin for the customizable packaging line, many of our CPG customers told us they hadn\u2019t realized Microsoft was so active in manufacturing.\u00a0\u00a0<\/span><\/span><\/p>\n<p><span lang=\"EN\"><span>What\u2019s a <\/span><a href=\"https:\/\/enterprise.microsoft.com\/en-us\/articles\/industries\/discrete-manufacturing\/enabling-manufacturing-excellence-new-class-digital-twin\/\">fourth-generation digital twin<\/a><span>, you say? It was one of the highlights of our show. Using mixed reality, technicians and operations maintenance teams can now access, in real time, a digital replica of a machine or a production line to diagnose its health.<\/span><\/span><span lang=\"EN\"><span>\u00a0<\/span><\/span><\/p>\n<p><span lang=\"EN\"><span>The ability to be able to understand what needs to be done to return to normal running patterns without actually stopping the machine is valuable to say the least, in most production scenarios. Then to enable remote access for maintenance experts using mixed reality to teach sophisticated equipment mastery at a distance was really a showcase of the magic of software. <\/span><\/span><\/p>\n<p><span lang=\"EN\"><span>By super-imposing digital imagery of the step-by-step guidance needed to fix a broken machine, we optimize operations and allow everyone to be their most productive as well as avoid unnecessary travel for maintenance calls. <\/span><\/span><\/p>\n<p><span lang=\"EN\"><span>You can learn more and see some great examples with our customers and partners in these videos.<\/span><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/iZ2GNDKDdCE?list=PLFPUGjQjckXGqRuOpTpnjylmLTKUffV5o\" width=\"691\" height=\"389\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/a5zGakFMkC8?list=PLFPUGjQjckXGqRuOpTpnjylmLTKUffV5o\" width=\"854\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span lang=\"EN\"><span>The digital journey that our own supply chain organization showcased was also of interest, particularly the transformation from reactive to predictive to cognitive. In that context, what bubbles up as a glaring need for most, is the importance of having and articulating a data strategy. When the Internet of Your Things starts to provide you with millions of data sets per minute, having clarity on what to do with all that data becomes \u201cthe new black.\u201d <\/span><\/span><\/p>\n<p><span lang=\"EN\"><span>The <\/span><\/span><span><a href=\"https:\/\/youtu.be\/6LWWDc9t0GA\"><span lang=\"EN\">robot from Sarcos Robotics<\/span><\/a><\/span><span lang=\"EN\"><span> for those hard-to-reach places created the animation and excitement, and drew people to the booth, while <\/span><\/span><span><a href=\"https:\/\/appsource.microsoft.com\/en-us\/product\/web-apps\/osisoft.6df9de04-c074-4e96-9f8d-1ae95fce1115?tab=Overview\">OSIsoft&#8217;s PI Integrator<\/a><\/span><span lang=\"EN\"><span> combined with Neal Analytics\u2019 advanced analytics scenarios at the front end enable a myriad of connected devices to transform information into actionable insights. <\/span><\/span><\/p>\n<p><span lang=\"EN\"><a href=\"https:\/\/blogs.microsoft.com\/transform\/feature\/sustainable-water-supply-smart-manufacturing-fuel-ongoing-partnership-ecolab-microsoft\/#sm.0001ae035o59hdtcpsh1vpfw32eks\">Ecolab\u2019s Water Management<\/a><span> for sustainable water consumption in manufacturing is one of my personal favorites. As shared in <\/span><a href=\"https:\/\/enterprise.microsoft.com\/en-us\/customer-story\/blog\/microsoft-in-business\/ecolab\/\">this case study<\/a><span>, \u201cThe morning cup of coffee after your three-minute shower took 55 gallons of water to produce. The shirt you\u2019re wearing commanded another 700 gallons of water to create, and the car you drove to work required a staggering 39,090 gallons to build.<\/span><\/span><\/p>\n<p><span lang=\"EN\"><span>\u201cThe United Nations\u2019 2015 World Water Development Report predicts that by 2030 demand will outpace supply by almost 40 percent and two-thirds of the world population could be under stress from lack of fresh water. Under pressure to operate more sustainably, governments and industries worldwide are turning to Ecolab for help. The company protects vital resources by helping companies achieve net-zero water usage\u2014producing goods with infinitely recycled water\u2014and providing access to fresh water for more people.\u201d\u00a0<\/span><span>\u00a0<\/span><\/span><\/p>\n<p><span lang=\"EN\"><span>This year\u2019s Hannover Messe show definitely produced many moments of discovery. We\u2019re keen to work with you on sustainability topics across your business. To find out what we\u2019re working on in supply chain, for example, you can read my blog <\/span><\/span><span><a href=\"https:\/\/enterprise.microsoft.com\/en-us\/articles\/industries\/retail-and-consumer-goods\/blockchain-can-transform-consumer-goods-supply-chain\/\" target=\"_blank\" rel=\"noopener\"><span lang=\"EN\">here<\/span><\/a><\/span><span lang=\"EN\"><span>.\u00a0<\/span><\/span><\/p>\n<p><span lang=\"EN\"><span>We hope to see you in our booth next year!<\/span><\/span><\/p>\n<p><span><span>LinkedIn: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/nina-lund-70a42bb\/\">Nina Lund<\/a><\/span><\/p>\n<p><span><span>Twitter: <\/span><a href=\"https:\/\/twitter.com\/lund_nina\">@lund_nina<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft&#8217;s Nina Lund shares her highlights from the Hannover Messe 2017 industrial fair and what stood out for the consumer packaged goods industry.<\/p>\n","protected":false},"author":0,"featured_media":10377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1496,1501],"post_tag":[],"content-type":[1488,1492],"coauthors":[1781],"class_list":["post-2475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing-and-mobility","category-retail","content-type-events","content-type-news-and-announcements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Industry 4.0 and the magic of software at Hannover Messe - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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