{"id":46719,"date":"2020-06-10T11:00:43","date_gmt":"2020-06-10T18:00:43","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/?p=46719"},"modified":"2023-05-31T16:42:44","modified_gmt":"2023-05-31T23:42:44","slug":"create-fan-connections-and-win-with-the-media-and-communications-accelerator","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/","title":{"rendered":"Create fan connections and win with the Media and Communications Accelerator"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full webp-format\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/06\/Media-and-entertainment.jpg\" alt=\"people looking at multiple 3d screens\" width=\"1024\" height=\"683\" data-orig-srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/06\/Media-and-entertainment.jpg 1024w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/06\/Media-and-entertainment-300x200.jpg 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/06\/Media-and-entertainment-768x512.jpg 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/06\/Media-and-entertainment-330x220.jpg 330w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/06\/Media-and-entertainment-800x534.jpg 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/06\/Media-and-entertainment-400x267.jpg 400w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/06\/Media-and-entertainment.jpg\" \/><\/p>\n<p><span data-contrast=\"auto\">Media and entertainment organizations <\/span><span data-contrast=\"auto\">worldwide\u00a0<\/span><span data-contrast=\"auto\">are<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">planning<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">for\u00a0<\/span><span data-contrast=\"auto\">new<\/span><span data-contrast=\"auto\">\u00a0digital offerings<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">reopen<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">of\u00a0<\/span><span data-contrast=\"auto\">traditional channels and venues<\/span><span data-contrast=\"auto\">\u00a0significantly impacted by social distancing and other restrictions<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With their characteristic sense of purpose, m<\/span><span data-contrast=\"auto\">edia and entertainment organizations are expanding and\u00a0<\/span><span data-contrast=\"auto\">deepen<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0consumer engagement\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0unlock value\u00a0<\/span><span data-contrast=\"auto\">through personalized content<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">and<\/span><span data-contrast=\"auto\">\u00a0innovative digital experiences<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">based on\u00a0<\/span><span data-contrast=\"auto\">comprehensive data-driven insights\u00a0<\/span><span data-contrast=\"auto\">on\u00a0<\/span><span data-contrast=\"auto\">media interactions, consumption patterns, social sentiment,\u00a0<\/span><span data-contrast=\"auto\">purchase history, and known interests<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">The<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">new<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\"> Microsoft Dynamics 365 Media and Communications Accelerator e<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">nables\u00a0<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">organizations to\u00a0<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">develop\u00a0<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">new and innovative scenarios<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">. It<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">\u00a0e<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">xpands the\u00a0<\/span><\/span><a class=\"Hyperlink SCXW48050408 BCX0\" href=\"https:\/\/docs.microsoft.com\/common-data-model\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48050408 BCX0\" data-ccp-charstyle=\"Hyperlink\">Common Data Model<\/span><\/span><\/a><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">and Power Platform\u00a0<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">to support<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">industry<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">&#8211;<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">standards<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">&#8211;<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">based\u00a0<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">media and entertainment\u00a0<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">data models<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">\u00a0and business logic<\/span><\/span><span class=\"TextRun SCXW48050408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48050408 BCX0\">.<\/span><\/span><span class=\"EOP SCXW48050408 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">The\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">A<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">ccelerator provides media and communications organizations with capabilities that optimize audience and fan engagement, introduce digitally-managed solutions across business workflows, apply automation to customer interaction monitoring and responses, and provide insights for tailored experiences that connect customers with the products and services they want.\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">It<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">enables\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">media and entertainment organizations\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">and ISV<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u2019<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">s\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">to accelerate the development and deployment of applications<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">,<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">transforming<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\"> any existing Microsoft Power Apps or Dynamics 365 environment to support<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">virtual events and digital experiences,\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">or to operate<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u00a0theme parks, stadiums, theatres, arenas, and other venues for sports, hospitality, entertainment, the arts, tourism, and conferences.<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">The Accelerator<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u00a0includes<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">sample<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u00a0user interfaces, dashboards, business logic, automation, and sample data\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">that enable\u00a0<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">media and entertainment organizations<\/span><\/span><span class=\"TextRun SCXW187463418 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187463418 BCX0\">\u00a0to:<\/span><\/span><span class=\"EOP SCXW187463418 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Monitor customer engagement<\/span><\/b><span data-contrast=\"none\">\u00a0as\u00a0<\/span><span data-contrast=\"none\">anonymous guest<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">become<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">deeply<\/span><span data-contrast=\"none\">&#8211;<\/span><span data-contrast=\"none\">engaged<\/span><span data-contrast=\"none\">\u00a0fan<\/span><span data-contrast=\"none\">s <\/span><span data-contrast=\"none\">or active member<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">\u00a0of\u00a0<\/span><span data-contrast=\"none\">l<\/span><span data-contrast=\"none\">oyalty or affinity<\/span><span data-contrast=\"none\">\u00a0program<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Schedule<\/span><\/b><b><span data-contrast=\"none\"> virtual and in-person events,<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">including<\/span><span data-contrast=\"none\">\u00a0conferences, concerts, sporting events,\u00a0<\/span><span data-contrast=\"none\">and<\/span><span data-contrast=\"none\">\u00a0festival<\/span><span data-contrast=\"none\">s. Plan venue\u00a0<\/span><span data-contrast=\"none\">attractions,\u00a0<\/span><span data-contrast=\"none\">presentations<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">performances,\u00a0<\/span><span data-contrast=\"none\">and concession<\/span><span data-contrast=\"none\">s, whether you support a <\/span><span data-contrast=\"none\">theme park,\u00a0<\/span><span data-contrast=\"none\">arena, or conference center.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">M<\/span><\/b><b><span data-contrast=\"none\">anage sports<\/span><\/b><span data-contrast=\"none\">\u00a0seasons, games, players, and referees across teams or\u00a0<\/span><span data-contrast=\"none\">leagues.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Offer subscriptions<\/span><\/b><span data-contrast=\"none\">\u00a0and other data services<\/span><span data-contrast=\"none\">, including packages, memberships, fantasy leagues,\u00a0<\/span><span data-contrast=\"none\">and\u00a0<\/span><span data-contrast=\"none\">streaming media.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Manage ticketing, reservation<\/span><\/b><b><span data-contrast=\"none\">s<\/span><\/b><b><span data-contrast=\"none\">, and seat<\/span><\/b><b><span data-contrast=\"none\">s<\/span><\/b><span data-contrast=\"none\">. Build<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">seat<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">map<\/span><span data-contrast=\"none\">s,\u00a0<\/span><span data-contrast=\"none\">t<\/span><span data-contrast=\"none\">rack<\/span><span data-contrast=\"none\">\u00a0seat inventory within a venue, event, or individual attraction or\u00a0<\/span><span data-contrast=\"none\">location,<\/span><span data-contrast=\"none\">\u00a0and\u00a0<\/span><span data-contrast=\"none\">enable\u00a0<\/span><span data-contrast=\"none\">individual or group ticket<\/span><span data-contrast=\"none\">\u00a0sale<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Sell and manage in-venue advertising<\/span><\/b><span data-contrast=\"none\">, including\u00a0<\/span><span data-contrast=\"none\">digital billboards, scoreboards, and other<\/span><span data-contrast=\"none\">\u00a0venue<\/span><span data-contrast=\"none\">\u00a0screens and signage\u00a0<\/span><span data-contrast=\"none\">for your\u00a0<\/span><span data-contrast=\"none\">arena, stadium,\u00a0<\/span><span data-contrast=\"none\">or\u00a0<\/span><span data-contrast=\"none\">theme park<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">To learn<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">\u00a0more<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">, watch the<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">Dynamics 365 Media and Communications Accelerator\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">overview<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">at the\u00a0<\/span><\/span><a class=\"Hyperlink SCXW255832756 BCX0\" href=\"https:\/\/www.microsoft.com\/en-us\/industry\/media-entertainment-summit?rtc=1\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW255832756 BCX0\" data-ccp-charstyle=\"Hyperlink\">Microsoft Media and Entertainment Summit 2020<\/span><\/span><\/a><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">,\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">an online\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">experience with on-demand sessions presented by\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">experts\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">focused on\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">media and entertainment\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">content production,\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">collaboration,\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">content\u00a0<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">delivery<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">, and audience insights<\/span><\/span><span class=\"TextRun SCXW255832756 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255832756 BCX0\">.<\/span><\/span><span class=\"EOP SCXW255832756 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">To<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">\u00a0get started<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">,\u00a0<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">take a T<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">est\u00a0<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">D<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">r<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">ive\u00a0<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">of the new Accelerator<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">on\u00a0<\/span><\/span><a class=\"Hyperlink SCXW167493311 BCX0\" href=\"https:\/\/appsource.microsoft.com\/product\/dynamics-365\/msftmedia.mediaindustrysolutions?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167493311 BCX0\" data-ccp-charstyle=\"Hyperlink\">AppSource<\/span><\/span><\/a><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">. The data model, solutions, data samples, Microsoft Power BI examples, SDK extensions, and more are <\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">also provided\u00a0<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">under an\u00a0<\/span><\/span><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">open-source creative license available on\u00a0<\/span><\/span><a class=\"Hyperlink SCXW167493311 BCX0\" href=\"https:\/\/github.com\/microsoft\/Industry-Accelerator-Media\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167493311 BCX0\" data-ccp-charstyle=\"Hyperlink\">GitHub<\/span><\/span><\/a><span class=\"TextRun SCXW167493311 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167493311 BCX0\">.<\/span><\/span><span class=\"EOP SCXW167493311 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW263244046 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263244046 BCX0\">Microsoft empowers media\u00a0<\/span><\/span><span class=\"TextRun SCXW263244046 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263244046 BCX0\">and<\/span><\/span><span class=\"TextRun SCXW263244046 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263244046 BCX0\">\u00a0entertainment organizations to achieve more<\/span><\/span><span class=\"TextRun SCXW263244046 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263244046 BCX0\">\u00a0w<\/span><\/span><span class=\"TextRun SCXW263244046 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263244046 BCX0\">ith our trusted and secure platform<\/span><\/span><span class=\"TextRun SCXW263244046 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263244046 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW263244046 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263244046 BCX0\">supported by a comprehensive partner ecosystem with industry-leading solutions for creativity, collaboration, content management, and personalized experience<\/span><\/span><span class=\"TextRun SCXW263244046 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263244046 BCX0\">s.<\/span><\/span><span class=\"EOP SCXW263244046 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW120927680 BCX0\">L<\/span><\/span><span class=\"TextRun Highlight SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW120927680 BCX0\">earn more about<\/span><\/span><span class=\"TextRun Highlight SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW120927680 BCX0\">\u00a0<\/span><\/span><a class=\"Hyperlink SCXW120927680 BCX0\" href=\"https:\/\/www.microsoft.com\/industry\/media-entertainment\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW120927680 BCX0\" data-ccp-charstyle=\"Hyperlink\">intelligent media and entertainment<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW120927680 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">to see\u00a0<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">how the capabilities of our solutions have\u00a0<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">optimized workflows, streamlined content delivery, and deepened audience engagement for the likes of<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">Mr. X,\u00a0<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SCXW120927680 BCX0\">Dentsu<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">\u00a0Aegis Network, the Miami Heat<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">,\u00a0<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">Real Madrid,\u00a0<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">LaLiga, and Thomson Reuters<\/span><\/span><span class=\"TextRun SCXW120927680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120927680 BCX0\">.<\/span><\/span><span class=\"EOP SCXW120927680 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media and entertainment organizations worldwide\u00a0are\u00a0planning\u00a0for\u00a0new\u00a0digital offerings\u00a0and\u00a0the\u00a0reopening\u00a0of\u00a0traditional channels and venues\u00a0significantly impacted by social distancing and other restrictions.\u00a0 With their characteristic sense of purpose, media and entertainment organizations are expanding and\u00a0deepening\u00a0consumer engagement\u00a0to\u00a0unlock value\u00a0through personalized content\u00a0and\u00a0innovative digital experiences\u00a0based on\u00a0comprehensive data-driven insights\u00a0on\u00a0media interactions, consumption patterns, social sentiment,\u00a0purchase history, and known interests.<\/p>\n","protected":false},"author":582,"featured_media":46941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[2604],"post_tag":[],"content-type":[1492],"coauthors":[2733],"class_list":["post-46719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-and-entertainment","content-type-news-and-announcements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create fan connections and win with the Media and Communications Accelerator - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create fan connections and win with the Media and Communications Accelerator - Microsoft Industry Blogs\" \/>\n<meta property=\"og:description\" content=\"Media and entertainment organizations worldwide\u00a0are\u00a0planning\u00a0for\u00a0new\u00a0digital offerings\u00a0and\u00a0the\u00a0reopening\u00a0of\u00a0traditional channels and venues\u00a0significantly impacted by social distancing and other restrictions.\u00a0 With their characteristic sense of purpose, media and entertainment organizations are expanding and\u00a0deepening\u00a0consumer engagement\u00a0to\u00a0unlock value\u00a0through personalized content\u00a0and\u00a0innovative digital experiences\u00a0based on\u00a0comprehensive data-driven insights\u00a0on\u00a0media interactions, consumption patterns, social sentiment,\u00a0purchase history, and known interests.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Industry Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-10T18:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T23:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lorraine Bardeen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorraine Bardeen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min read\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/author\/lorraine-bardeen\/\",\"@type\":\"Person\",\"@name\":\"Lorraine Bardeen\"}],\"headline\":\"Create fan connections and win with the Media and Communications Accelerator\",\"datePublished\":\"2020-06-10T18:00:43+00:00\",\"dateModified\":\"2023-05-31T23:42:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/\"},\"wordCount\":539,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg\",\"articleSection\":[\"Media and entertainment\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/\",\"name\":\"Create fan connections and win with the Media and Communications Accelerator - Microsoft Industry Blogs\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg\",\"datePublished\":\"2020-06-10T18:00:43+00:00\",\"dateModified\":\"2023-05-31T23:42:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg\",\"width\":400,\"height\":225,\"caption\":\"people looking at multiple 3d screens\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Create fan connections and win with the Media and Communications Accelerator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/\",\"name\":\"Microsoft Industry Blogs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization\",\"name\":\"Microsoft Industry Blogs\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png\",\"width\":259,\"height\":194,\"caption\":\"Microsoft Industry Blogs\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Create fan connections and win with the Media and Communications Accelerator - Microsoft Industry Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/","og_locale":"en_US","og_type":"article","og_title":"Create fan connections and win with the Media and Communications Accelerator - Microsoft Industry Blogs","og_description":"Media and entertainment organizations worldwide\u00a0are\u00a0planning\u00a0for\u00a0new\u00a0digital offerings\u00a0and\u00a0the\u00a0reopening\u00a0of\u00a0traditional channels and venues\u00a0significantly impacted by social distancing and other restrictions.\u00a0 With their characteristic sense of purpose, media and entertainment organizations are expanding and\u00a0deepening\u00a0consumer engagement\u00a0to\u00a0unlock value\u00a0through personalized content\u00a0and\u00a0innovative digital experiences\u00a0based on\u00a0comprehensive data-driven insights\u00a0on\u00a0media interactions, consumption patterns, social sentiment,\u00a0purchase history, and known interests.","og_url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/","og_site_name":"Microsoft Industry Blogs","article_published_time":"2020-06-10T18:00:43+00:00","article_modified_time":"2023-05-31T23:42:44+00:00","og_image":[{"width":400,"height":225,"url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg","type":"image\/jpeg"}],"author":"Lorraine Bardeen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lorraine Bardeen","Est. reading time":"2 min read"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/author\/lorraine-bardeen\/","@type":"Person","@name":"Lorraine Bardeen"}],"headline":"Create fan connections and win with the Media and Communications Accelerator","datePublished":"2020-06-10T18:00:43+00:00","dateModified":"2023-05-31T23:42:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/"},"wordCount":539,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg","articleSection":["Media and entertainment"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/","name":"Create fan connections and win with the Media and Communications Accelerator - Microsoft Industry Blogs","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg","datePublished":"2020-06-10T18:00:43+00:00","dateModified":"2023-05-31T23:42:44+00:00","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg","contentUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/05\/Untitled-16.jpg","width":400,"height":225,"caption":"people looking at multiple 3d screens"},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/media-and-entertainment\/2020\/06\/10\/create-fan-connections-and-win-with-the-media-and-communications-accelerator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/"},{"@type":"ListItem","position":2,"name":"Create fan connections and win with the Media and Communications Accelerator"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/","name":"Microsoft Industry Blogs","description":"","publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization","name":"Microsoft Industry Blogs","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png","contentUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png","width":259,"height":194,"caption":"Microsoft Industry Blogs"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#\/schema\/logo\/image\/"}}]}},"msxcm_display_generated_audio":false,"msxcm_animated_featured_image":null,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Microsoft Industry Blogs","distributor_original_site_url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/posts\/46719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/users\/582"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/comments?post=46719"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/posts\/46719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/media\/46941"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/media?parent=46719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/categories?post=46719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/post_tag?post=46719"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/content-type?post=46719"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/coauthors?post=46719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}