{"id":59729,"date":"2021-04-12T06:00:25","date_gmt":"2021-04-12T13:00:25","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/?p=59729"},"modified":"2025-04-24T09:16:07","modified_gmt":"2025-04-24T16:16:07","slug":"hannover-messe-2021-whats-next-for-manufacturing","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2021\/04\/12\/hannover-messe-2021-whats-next-for-manufacturing\/","title":{"rendered":"Hannover Messe 2021: What&#8217;s next for manufacturing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large webp-format\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-1024x683.webp\" alt=\"two people wearing AR headsets\" width=\"1024\" height=\"683\" data-orig-srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-1024x683.jpg 1024w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-300x200.jpg 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-768x512.jpg 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-1536x1025.jpg 1536w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-2048x1366.jpg 2048w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-330x220.jpg 330w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-800x534.jpg 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-400x267.jpg 400w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/HLS19_manufacturing1Hologram_001-1024x683.jpg\" \/><\/p>\n<p>Its been a challenging year for manufacturers, but also an exciting one, as they\u2019ve been able to respond and adapt by accelerating their digital transformation journeys\u2014and as you\u2019ll hear from Microsoft leaders, customers, and partners at Hannover Messe 2021: Digital Edition\u2014the benefits of digitalization are no longer questioned, it\u2019s now about accelerating time to value, and driving adoption at scale.<\/p>\n<p>To help manufacturers accelerate this journey,<span class=\"TextRun Highlight BCX0 SCXW54463289\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW54463289\">\u00a0<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange BCX0 SCXW54463289\"><span class=\"TextRun Highlight BCX0 SCXW54463289\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW54463289\">Microsoft\u2019s VP of Manufacturing,\u00a0<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange BCX0 SCXW54463289\"><span class=\"TextRun Highlight BCX0 SCXW54463289\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW54463289\">\u00c7a\u011flayan <span class=\"TextRun Highlight SCXW54463289 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54463289 BCX0\">Arkan<\/span><\/span><\/span><\/span><\/span>, recently announced the\u202f<a href=\"https:\/\/aka.ms\/CloudForManufacturing\" target=\"_blank\" rel=\"noopener\">Microsoft Cloud for\u00a0Manufacturing<\/a>, available for public preview by the end of June.<\/p>\n<h3>What\u2019s next for manufacturing<\/h3>\n<p>\u00c7a\u011flayan\u00a0kicked off our global manufacturing agenda at\u00a0<a href=\"https:\/\/www.microsoft.com\/industry\/blog\/manufacturing\/2021\/04\/01\/top-5-things-to-see-and-do-at-hannover-messe-digital-edition\/\" target=\"_blank\" rel=\"noopener\">Hannover Messe 2021<\/a>\u00a0with a discussion on Microsoft Cloud for Manufacturing with Enno de Boer of\u00a0<strong>McKinsey\u00a0&amp; Co.<\/strong>, and how it\u2019ll help accelerate adoption of the learnings from the\u00a0World Economic Forum (WEF) Global Lighthouse Network.<\/p>\n<p>During <a href=\"https:\/\/www.youtube.com\/watch?v=nrNeMyLiQFg\" target=\"_blank\" rel=\"noopener\"><span class=\"TrackChangeTextInsertion TrackedChange BCX0 SCXW249489422\"><span class=\"TextRun Highlight BCX0 SCXW249489422\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW249489422\">\u00c7a\u011flayan<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange BCX0 SCXW249489422\"><span class=\"TextRun Highlight BCX0 SCXW249489422\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW249489422\">\u2019s <\/span><\/span><\/span>session<\/a>, you\u2019ll learn how COVID-19 has accelerated our customers\u2019 investment in five key areas. And we only expect to see these investments persist into 2021 and beyond. These are areas where Microsoft and our partners can help connect experiences across your operations, workforce, design and engineering processes, customer engagements, and the end-to-end value chain with Microsoft Cloud for Manufacturing solutions.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large webp-format\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-1024x576.webp\" alt=\"\" width=\"1024\" height=\"576\" data-orig-srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-1024x576.jpg 1024w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-300x169.jpg 300w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-768x432.jpg 768w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-330x186.jpg 330w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-800x450.jpg 800w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-400x225.jpg 400w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-235x132.jpg 235w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-960x540.jpg 960w, https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing.jpg 1280w\" data-orig-src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2021\/04\/Microsoft-Cloud-for-Manufacturing-1024x576.jpg\" \/><\/h3>\n<h3>What&#8217;s next for German manufacturing<\/h3>\n<p>Dr. Marianne Janik and Microsoft Germany <a href=\"https:\/\/www.youtube.com\/watch?v=FWam3UOtZSQ\" target=\"_blank\" rel=\"noopener\">hosted a panel<\/a> of our Microsoft Intelligent Manufacturing Award (MIMA) winners from the home of Industrie 4.0, which was introduced at Hannover Messe 10 years ago. Hear from our MIMA 2020 winners including\u00a0<strong>Bosch<\/strong>,\u00a0<strong>DMG MORI<\/strong>,\u00a0<strong>GOLDBECK,<\/strong>\u00a0and\u00a0<strong>RHI Magnesita\u2014<\/strong>and learn what goals they pursue and challenges they overcame!<\/p>\n<h3>What&#8217;s next for agile factories<\/h3>\n<p>Within the factory and beyond, security remains top of mind as we connect billions of devices and manufacturing assets to support digitalization and hybrid work. According to Frost &amp; Sullivan, 62 percent of manufacturers are concerned about\u00a0<a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdchjX4b6\/original\" target=\"_blank\" rel=\"noopener\">securing their solutions edge-to-cloud<\/a>. To strengthen and streamline IoT and OT security we recently announced the general availability of <a href=\"https:\/\/www.microsoft.com\/security\/blog\/2021\/01\/27\/announcing-the-general-availability-of-azure-defender-for-iot\/\" target=\"_blank\" rel=\"noopener\">Azure Defender for IoT<\/a>. This security technology has been deployed in some of the world\u2019s largest and most complex environments, including Global 2000 firms in manufacturing, chemicals, and life sciences. And at Hannover Messe 2021 we announced general availability of <a href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/build-security-into-manufacturing-operations-with-nesting-capabilities-for-azure-iot-edge\/.\" target=\"_blank\" rel=\"noopener\">nesting capabilities for Microsoft Azure IoT Edge<\/a> that conforms to ANSI\/ISA-95 standard for network isolation.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ccw8meJazTI\" target=\"_blank\" rel=\"noopener\">Learn how to build more agile, safe, and secure factories<\/a> with brownfield assets with\u00a0<strong>PwC<\/strong>,\u00a0<strong>Sandvik<\/strong>,\u00a0<strong>Coromant<\/strong>,\u00a0and\u00a0<strong>ZF.\u00a0<\/strong>They also discuss how to get out of pilot purgatory, and scaling to hundreds of factories using a digital platform approach.<\/p>\n<h3>What&#8217;s next for hybrid work and the frontline in manufacturing<\/h3>\n<p>Manufacturers cite collaboration tools as the <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdchjX4b6\/original\" target=\"_blank\" rel=\"noopener\">technology they implemented most in 2020<\/a>. Such tools enabled them to improve productivity for remote and frontline workers. We\u2019ve heard from many manufacturing leaders that they wouldn\u2019t have been able to respond to the pandemic without Microsoft Teams and that they now view it as a mission-critical platform for the new normal of hybrid work.<\/p>\n<p>One striking example: when travel restrictions and social distancing requirements hit,\u00a0<a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/844013-honeywell-manufacturing-teams\" target=\"_blank\" rel=\"noopener\"><strong>Honeywell<\/strong><\/a>\u00a0quickly turned to RealWear and Microsoft Teams to create a virtual version of their factory acceptance testing process and keep their business moving.<\/p>\n<p>At Hannover Messe 2021 Digital Edition, the team behind Microsoft Teams examined how the workforce and workplace have changed forever, and their vision for supporting <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/blog\/2021\/04\/12\/how-microsoft-teams-is-powering-hybrid-work-and-the-frontline-in-manufacturing\/\" target=\"_blank\" rel=\"noopener\">hybrid work and frontline workers in manufacturing.<\/a>\u00a0 Microsoft Teams also hosted a\u00a0<a href=\"https:\/\/www.linkedin.com\/events\/microsoftteamsathannovermesse-a6786310144809676800\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Ask-me-Anything conversation<\/a>\u00a0between Emma Williams, Corporate Vice President, Modern Workplace Transformation,\u00a0and\u00a0Andrew Chrostowski, CEO of\u00a0<strong>RealWear<\/strong>, facilitated by Julie Sanford, General Manager of Global Industry Marketing.<\/p>\n<p>We also invite you to watch a roundtable discussion on <a href=\"https:\/\/www.youtube.com\/watch?v=Nd2MUJJDwvo\" target=\"_blank\" rel=\"noopener\">how to transform your workforce<\/a> with Microsoft Teams,\u00a0<strong>Schaeffler\u00a0Group<\/strong>,\u00a0and\u00a0<strong>Tulip.<\/strong><\/p>\n<h3>What&#8217;s next for creating supply chain resilience<\/h3>\n<p>We&#8217;ve shared in the past how <a href=\"https:\/\/news.microsoft.com\/en-gb\/features\/driving-force-the-inside-story-of-how-a-group-of-rival-companies-came-together-to-make-ventilators-for-the-nhs-during-the-covid-19-pandemic\/\" target=\"_blank\" rel=\"noopener\">thirty of the UK\u2019s leading companies<\/a>\u00a0came together\u2014including Microsoft partners\u00a0<strong>Accenture<\/strong>,\u00a0<strong>Avanade<\/strong>,\u00a0<strong>PTC<\/strong>, and\u00a0<strong>Siemens<\/strong>\u2014and used Microsoft Teams, Microsoft HoloLens, and Dynamics 365 Supply Chain Management to set up a brand new supply chain and produce 20 years\u2019 worth of ventilators in 12 weeks <span class=\"TrackChangeTextInsertion TrackedChange BCX0 SCXW15877497\"><span class=\"TextRun Highlight BCX0 SCXW15877497\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW15877497\" data-ccp-parastyle=\"x-hidden-focus\">a<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange BCX0 SCXW15877497\"><span class=\"TextRun Highlight BCX0 SCXW15877497\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW15877497\" data-ccp-parastyle=\"x-hidden-focus\">s part of<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange BCX0 SCXW15877497\"><span class=\"TextRun Highlight BCX0 SCXW15877497\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW15877497\" data-ccp-parastyle=\"x-hidden-focus\">\u00a0<\/span><\/span><\/span>the <a href=\"https:\/\/www.ventilatorchallengeuk.com\/\" target=\"_blank\" rel=\"noopener\">VentilatorChallengeUK program<\/a>.<\/p>\n<p>Get the latest on how <a href=\"https:\/\/www.microsoft.com\/dynamics365\/bdm\/2021\/04\/14\/architecting-resiliency-in-supply-chains-with-microsoft-dynamics-365\/\" target=\"_blank\" rel=\"noopener\">we are architecting resiliency into manufacturers&#8217; supply chains with Microsoft Dynamics 365<\/a>, enabling them to scale operations to meet customers\u2019 needs, and proactively overcome disruptions, ensure business continuity, and operate profitably.<\/p>\n<p><strong>Blue Yonder<\/strong> joined Hannover digital twins keynote to provide some perspective on supply chain simulations and scenario planning, and we hosted a roundtable discussion with<strong>\u00a0FarEye<\/strong>,\u00a0<strong>Geek+<\/strong>, and <strong>o9 Solutions<\/strong> on <a href=\"https:\/\/www.youtube.com\/watch?v=9EHHHRbQk4A\" target=\"_blank\" rel=\"noopener\">how to create more resilient supply chains<\/a>. You\u2019ll also find more on-demand videos showcasing\u00a0<a href=\"https:\/\/dynamics.microsoft.com\/en-us\/supply-chain-management\/overview\/\" target=\"_blank\" rel=\"noopener\">Dynamics 365 Supply Chain Management<\/a>,\u00a0<strong>ToolsGroup, <\/strong>and Blue Yonder in our\u00a0<a href=\"https:\/\/www.hannovermesse.de\/exhibitor\/microsoft\/L833555\" target=\"_blank\" rel=\"noopener\">virtual booth<\/a>.<\/p>\n<h3>What&#8217;s next for engaging customers in new ways<\/h3>\n<p>Customers\u00a0such as\u00a0<strong><a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/735150-lexmark-international-unitedstates-professional-services-microsoft365\" target=\"_blank\" rel=\"noopener\">Lexmark<\/a>\u00a0<\/strong>and\u00a0<strong><a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/726263-sandvik-coromant-process-manufacturing-sweden\" target=\"_blank\" rel=\"noopener\">Sandvik\u00a0Coromant<\/a><\/strong>\u00a0have been digital leaders with their vision for\u00a0<a href=\"https:\/\/www.microsoft.com\/industry\/blog\/manufacturing\/2019\/01\/15\/five-ways-to-advance-your-product-as-a-service-journey\/\" target=\"_blank\" rel=\"noopener\">product-as-a-service<\/a>, and the pandemic has only accelerated the need for \u2018always-on\u2019 service to support hybrid work and frontline workers. To that end, Microsoft has invested in the <a href=\"https:\/\/www.microsoft.com\/dynamics365\/bdm\/2020\/10\/06\/innovation-on-the-service-suite-of-dynamics-365-applications\/\" target=\"_blank\" rel=\"noopener\">critical scenarios that manufacturers need<\/a>, <span class=\"TextRun BCX0 SCXW102280334\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW102280334\">leveraging<\/span><\/span> Dynamics 365 to optimize support delivery and enhance customer satisfaction.<\/p>\n<p>The manufacturing industry has proven to be one of the earliest adopters of mixed reality technologies\u2014across sales, service, and on the shop floor\u2014successfully leveraging mixed reality business applications like Dynamics 365 Remote Assist and Dynamics 365 Guides across discrete manufacturing, process manufacturing, automotive and more.<\/p>\n<p>For deeper dives into customer use cases and our vision for mixed reality, Hololens, and always-on service, explore our <a href=\"https:\/\/www.hannovermesse.de\/exhibitor\/microsoft\/L833555\" target=\"_blank\" rel=\"noopener\">virtual booth<\/a> and read this week&#8217;s blogs on <a href=\"https:\/\/www.microsoft.com\/dynamics365\/bdm\/2021\/04\/12\/navigating-the-skills-gap-with-dynamics-365-guides\/\" target=\"_blank\" rel=\"noopener\">Dynamics 365 Guides<\/a>, and <a href=\"https:\/\/www.microsoft.com\/dynamics365\/bdm\/2021\/04\/12\/transforming-manufacturing-operations-with-dynamics-365-remote-assist\/\" target=\"_blank\" rel=\"noopener\">Dynamics 365 Remote Assist<\/a> for manufacturing.<\/p>\n<h3>What&#8217;s next for unlocking innovation<\/h3>\n<p>We believe we can accelerate innovation by empowering manufacturers to design, simulate, and validate sustainable products and processes using digital twins and the affordable, scalable power of the cloud. We also hosted two sessions at Hannover Messe 2021 that will explore how <a href=\"https:\/\/www.microsoft.com\/industry\/blog\/manufacturing\/2020\/12\/14\/manufacturers-gain-a-competitive-advantage-with-digital-twins\/\" target=\"_blank\" rel=\"noopener\">manufacturers can gain a competitive advantage with digital twins<\/a>.<\/p>\n<p>Watch <a href=\"https:\/\/www.youtube.com\/watch?v=QSVsFHM9xL0\" target=\"_blank\" rel=\"noopener\">How manufacturers are gaining a competitive advantage using digital twins<\/a>, a Hannover Messe keynote on digital twins, where we\u2019ll be discussing the next generation of digital twins with\u00a0<strong>Accenture<\/strong>,\u00a0<strong>Blue Yonder<\/strong>, the\u00a0<strong>Marsden Group<\/strong>, and\u00a0<strong>Sight Machine<\/strong>.<\/p>\n<p>Then watch the roundtable discussion featuring\u00a0<strong>Ansys<\/strong>,\u00a0<strong>PTC<\/strong>, and\u00a0<strong>Johnson Matthey\u00a0<\/strong>on how to <a href=\"https:\/\/www.youtube.com\/watch?v=XIAmpwrvVvI\" target=\"_blank\" rel=\"noopener\">unlock innovation and deliver new services<\/a>.<\/p>\n<h3>What&#8217;s next for manufacturing a sustainable future<\/h3>\n<p>As a manufacturer ourselves, Microsoft is on a mission to be carbon neutral and water positive by 2030 and erase our carbon footprint by 2050. But we will only find success by partnering with others to amplify awareness and develop joint solutions that benefit both the business and the environment.<\/p>\n<p>For example, <a href=\"https:\/\/www.mckinsey.com\/business-functions\/operations\/our-insights\/lighthouse-manufacturers-lead-the-way\" target=\"_blank\" rel=\"noopener\">McKinsey reports<\/a> that <strong>Schneider Electric<\/strong> has reduced 78 percent of its carbon footprint using Industry 4.0 technologies and Azure. And we have helped stainless steel manufacturer <a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/818687-outokumpu-azure-manufacturing-finland-en\" target=\"_blank\" rel=\"noopener\"><strong>Outokumpu<\/strong><\/a> leverage artificial intelligence (AI) and Azure to increase output by 15 percent while reducing quality defects by 40 percent and cutting CO2 emissions. Customers have also showcased their ability to drive new product-as-a-service opportunities while addressing sustainability, such as <strong>Buhler Group<\/strong> with their <a href=\"https:\/\/customers.microsoft.com\/en-US\/story\/730776-buhler-group-consumer-goods-azure-iot-germany\" target=\"_blank\" rel=\"noopener\">food safety initiatives<\/a> and <strong>Ecolab<\/strong> who is <a href=\"https:\/\/customers.microsoft.com\/en-US\/story\/ecolabcustomerstory\" target=\"_blank\" rel=\"noopener\">solving the world\u2019s water challenges with Microsoft\u2019s cloud technologies<\/a><u>.<\/u><\/p>\n<p>Finally, we discussed <a href=\"https:\/\/www.youtube.com\/watch?v=4HwC0Xx3_Ac\" target=\"_blank\" rel=\"noopener\">how to manufacture a more resilient and sustainable future<\/a> with\u00a0<strong>ABB<\/strong>,\u00a0<strong>AVEVA<\/strong>, and\u00a0<strong>Bosch.<\/strong><\/p>\n<h3>What&#8217;s next for manufacturing startups<\/h3>\n<p><span data-contrast=\"none\">Microsoft is committed to boosting the manufacturing ecosystem by empowering startups. As in previous years<\/span><span data-contrast=\"none\">\u00a0at Hannover Messe<\/span><span data-contrast=\"none\">, Microsoft for Startups <\/span><a href=\"https:\/\/startups.microsoft.com\/en-us\/blog\/hanover-messe-2021\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">highlighted its links with companies in the manufacturing sector<\/span><\/a><span data-contrast=\"none\">\u00a0as part of our overall commitment to accelerate the trajectory of high-potential B2B startups to grow at scale.<\/span><span data-contrast=\"none\">\u00a0<\/span><b><span data-contrast=\"none\">Seeq<\/span><\/b><span data-contrast=\"none\">\u00a0is\u00a0<\/span><span data-contrast=\"none\">one of\u00a0<\/span><span data-contrast=\"none\">the startu<\/span><span data-contrast=\"none\">ps being featured in our <\/span><span data-contrast=\"none\">virtual booth<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3>Get the latest from Microsoft for Manufacturing<\/h3>\n<p>Stay informed about\u202f<a href=\"https:\/\/info.microsoft.com\/ww-landing-manufacturing-stay-updated-gate.html\" target=\"_blank\" rel=\"noopener\">Microsoft Cloud for\u202fManufacturing<\/a>\u202fto learn how you can\u202fhelp\u202fmanufacture a more resilient and sustainable future.<\/p>\n<p><a href=\"https:\/\/twitter.com\/msftmfg\" target=\"_blank\" rel=\"noopener\">Follow us on social<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.microsoft.com\/en-us\/industry\/manufacturing\/microsoft-cloud-for-manufacturing\" target=\"_blank\" rel=\"noopener\">visit our website<\/a> to get the latest on how Microsoft and our partners are helping manufacturers create a more resilient and sustainable future with Microsoft Cloud for Manufacturing solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Its been a challenging year for manufacturers, but also an exciting one, as they\u2019ve been able to respond and adapt by accelerating their digital transformation journeys\u2014and as you\u2019ll hear from Microsoft leaders, customers, and partners at Hannover Messe 2021: Digital Edition\u2014the benefits of digitalization are no longer questioned, it\u2019s now about accelerating time to 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This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hannover Messe 2021: What&#039;s next for manufacturing - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2021\/04\/12\/hannover-messe-2021-whats-next-for-manufacturing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hannover Messe 2021: What&#039;s next for manufacturing - Microsoft Industry Blogs\" \/>\n<meta property=\"og:description\" content=\"Its been a challenging year for manufacturers, but also an exciting one, as they\u2019ve been able to respond and adapt by accelerating their digital transformation journeys\u2014and as you\u2019ll hear from 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