Valerie Beaulieu articles
On culture, capability, and technology in modern marketing transformation
Very often marketing teams are struggling to adjust to modern marketing. The Chief Marketing Officer (CMO) role is changing at the same rate as our customer expectations are changing. The expectation is on the CMO to not only drive the current lifetime value but also to identify the signals for future growth. I recently had
How to build a marketing services platform: learnings from our Microsoft journey
The exciting frontier of modern marketing calls for fast-paced execution, innovation, and return on investment, while still maintaining privacy, accessibility, and legal compliance. To deliver on that broad promise, most successful CMOs choose to invest in technology platforms to support marketing operations and automation. According to Gartner, marketing technology represents 33% of the average marketing
Exploring leadership in the digital age, Learning From Leaders, Episode 1
By: Katie Martell | Unapologetic Truth- Teller and Marketing Consultant I have a reputation for being an “unapologetic truth-teller” in the world of business, and the truth of our digital age is that change is the only constant. From marketing to finance, human resources to engineering, each function is redefining its norms to keep pace
Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement
The Microsoft Customer Experience Center (CXC) is an internal organization that operates social engagement programs on behalf of over 35 core brands across the company, and the social connections that this team drives are key to how we break through the noise.
3 ways culture guides modern marketing at Microsoft US
As marketing organizations, we are under enormous pressure.