When it comes to compelling digital marketing, it’s not enough anymore to just have a thought-provoking ad. That ad has to spark something in the minds of the target audience, or the “members,” as Jia Hyun calls them. Hyun is head of LinkedIn’s Marketing Solutions for North America, working on the sales side of marketing.  

In Episode 7 of Microsoft’s thought leadership video series Learning from Leaders, host Katie Martell chats with Hyun about how LinkedIn’s platform is like a cocktail party, with the role of brands being that of host. LinkedIn sees its job as offering up great conversations to the people—LinkedIn’s members—at the party. The platform’s role is to make sure the brands have a strong sense of what’s resonating with the members, keeping them engaged and helping them keep the conversation going. Learn more about this and the qualities Hyun says make a fantastic salesperson in this episode. 

Visit aka.ms/microsoftinmarketing to learn more about modern marketing at Microsoft.  

Learning From Leaders is a Microsoft thought leadership series of in-depth conversations with executives at firms who are facing the challenges of the digital age head-on. Each episode features insight from leaders whose clear vision of the future is guiding them to a path of embracing change, made possible by a mindset of continual learning.

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