{"id":16582,"date":"2018-09-04T08:39:05","date_gmt":"2018-09-04T15:39:05","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/?p=16582"},"modified":"2019-10-16T02:22:41","modified_gmt":"2019-10-16T02:22:41","slug":"empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/","title":{"rendered":"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology"},"content":{"rendered":"<p>For many organizations, consistently delivering positive customer experiences can drive business success as much as the products or services themselves. Investing resources to create positive and engaging customer experiences is a critical part of progressing customers and prospects through the customer journey. According to CustomerThink, approximately 80% of executives in B2B companies believe that offering outstanding customer experiences is directly connected to better business results and a stronger market advantage<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/p>\n<p>Still, when it comes to leveraging customer data or adopting predictive technology that can successfully analyze and optimize those insights, many businesses are still in the beginning stages. In fact, according to a recent study, only 17% of B2B companies have fully integrated customer data throughout their entire organization<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>. Without that relevant data, organizations often struggle to develop the data-driven strategies that would empower them to reach\u2014and even surpass\u2014their business objectives.<\/p>\n<p><strong>Exploring predictive tools and real-world trends to drive B2B sales<\/strong><\/p>\n<p>Smart technology and other predictive tools can give sales teams an added competitive edge, allowing them to offer data-informed customer support and create personalized customer experiences that are memorable and uniquely engaging. Today\u2019s customers are hungry for individualized experiences, attentive brands, and fresh perspectives. According to the Reinventing Loyalty Report, 61% of consumers reported feeling loyal to brands that tailored their experiences to their own preferences and needs<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>. Predictive tools gather valuable data and enable sales teams to develop strategies that meet all those qualifications with ease.<\/p>\n<p>For example, AI innovation and other intuitive technology can help teams stay up-to-date with modern customer expectations, reassuring customers and prospects that a business is aware of the current needs of their target audience. In fact, 51% of marketing leaders are already using AI technology, and of those using it, 57% consider it absolutely essential or very important in creating personalized experiences and facilitating connected customer engagement pathways<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>.<\/p>\n<p>Some examples of effective real-world uses of predictive tools that successfully drive customer engagement and sales include:<\/p>\n<ul>\n<li>Marketing automation and self-service tools<\/li>\n<li>Customer identity management<\/li>\n<li>Customer insights that inform sales and marketing strategies<\/li>\n<li>Personalized web and digital experiences<\/li>\n<li>Tailored content creation and delivery<\/li>\n<\/ul>\n<p>Relying on intuitive technology and predictive tools to gather and analyze data ultimately empowers sales teams to develop more successful strategies, build more impactful tools that meet the real needs of their customers, and design customer experiences that keep their audiences engaged, excited, and coming back for more.<\/p>\n<p><strong>Using smart technology to gain a competitive advantage<\/strong><\/p>\n<p>B2B sales teams often have the added challenge of connecting with entire business rather than individual customers. With intuitive, predictive tools like AI technology, IoT, and cognitive innovation, sales teams can gather and successfully leverage a wealth of meaningful data about their customer base. And with those insights, sales teams can develop smarter plans, make data-informed decisions, and reap the business benefits of smart technology\u2014ultimately delivering world class customer experiences that strengthen overall success.<\/p>\n<p><a href=\"https:\/\/info.microsoft.com\/ww-landing-Future-of-B2B-Sales-Built-on-Predictive-Tools-Video.html?LCID=EN-US\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16585 size-full\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/28\/2018\/08\/DynamicsEmpoweringB2BSalesMiBBlog_CTA_R1-5b85b34cbcada.jpg\" alt=\"\" width=\"640\" height=\"525\" srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/08\/DynamicsEmpoweringB2BSalesMiBBlog_CTA_R1-5b85b34cbcada.webp 640w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/08\/DynamicsEmpoweringB2BSalesMiBBlog_CTA_R1-5b85b34cbcada-300x246.webp 300w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/08\/DynamicsEmpoweringB2BSalesMiBBlog_CTA_R1-5b85b34cbcada-305x250.webp 305w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/08\/DynamicsEmpoweringB2BSalesMiBBlog_CTA_R1-5b85b34cbcada-330x271.webp 330w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/08\/DynamicsEmpoweringB2BSalesMiBBlog_CTA_R1-5b85b34cbcada-400x328.webp 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> http:\/\/customerthink.com\/the-future-of-customer-experience-in-b2b\/<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> http:\/\/customerthink.com\/the-future-of-customer-experience-in-b2b\/<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Reinventing Loyalty: Understanding Consumer Behavior in the Experience Era (2017)<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> http:\/\/customerthink.com\/2018-consumer-engagement-trends\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many organizations, consistently delivering positive customer experiences can drive business success as much as the products or services themselves.<\/p>\n","protected":false},"author":182,"featured_media":16798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1545],"post_tag":[],"content-type":[261],"coauthors":[790],"class_list":["post-16582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","content-type-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology - Microsoft in Business Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology - Microsoft in Business Blogs\" \/>\n<meta property=\"og:description\" content=\"For many organizations, consistently delivering positive customer experiences can drive business success as much as the products or services themselves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft in Business Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-04T15:39:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-16T02:22:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Microsoft in Business Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min read\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/author\/microsoft-in-business-team\/\",\"@type\":\"Person\",\"@name\":\"Microsoft in Business Team\"}],\"headline\":\"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology\",\"datePublished\":\"2018-09-04T15:39:05+00:00\",\"dateModified\":\"2019-10-16T02:22:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/\"},\"wordCount\":518,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg\",\"articleSection\":[\"Customer experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/\",\"name\":\"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology - Microsoft in Business Blogs\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg\",\"datePublished\":\"2018-09-04T15:39:05+00:00\",\"dateModified\":\"2019-10-16T02:22:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg\",\"width\":640,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/\",\"name\":\"Microsoft in Business Blogs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#organization\",\"name\":\"Microsoft in Business Blogs\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/07\/R6wl9gWl_400x400.jpg\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/07\/R6wl9gWl_400x400.jpg\",\"width\":400,\"height\":400,\"caption\":\"Microsoft in Business Blogs\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology - Microsoft in Business Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/","og_locale":"en_US","og_type":"article","og_title":"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology - Microsoft in Business Blogs","og_description":"For many organizations, consistently delivering positive customer experiences can drive business success as much as the products or services themselves.","og_url":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/","og_site_name":"Microsoft in Business Blogs","article_published_time":"2018-09-04T15:39:05+00:00","article_modified_time":"2019-10-16T02:22:41+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Microsoft in Business Team","Est. reading time":"2 min read"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/author\/microsoft-in-business-team\/","@type":"Person","@name":"Microsoft in Business Team"}],"headline":"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology","datePublished":"2018-09-04T15:39:05+00:00","dateModified":"2019-10-16T02:22:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/"},"wordCount":518,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg","articleSection":["Customer experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/","url":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/","name":"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology - Microsoft in Business Blogs","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg","datePublished":"2018-09-04T15:39:05+00:00","dateModified":"2019-10-16T02:22:41+00:00","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg","contentUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/09\/DynamicsEmpoweringB2BSalesMiBBlog_FeatureImg_640x360_r1.jpg","width":640,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/09\/04\/empowering-b2b-sales-teams-to-deliver-forward-thinking-customer-experiences-with-predictive-technology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/"},{"@type":"ListItem","position":2,"name":"Empowering B2B sales teams to deliver forward-thinking customer experiences with predictive technology"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#website","url":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/","name":"Microsoft in Business Blogs","description":"","publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#organization","name":"Microsoft in Business Blogs","url":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/07\/R6wl9gWl_400x400.jpg","contentUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/07\/R6wl9gWl_400x400.jpg","width":400,"height":400,"caption":"Microsoft in Business Blogs"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/#\/schema\/logo\/image\/"}}]}},"msxcm_animated_featured_image":null,"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/posts\/16582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/users\/182"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/comments?post=16582"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/posts\/16582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/media\/16798"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/media?parent=16582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/categories?post=16582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/post_tag?post=16582"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/content-type?post=16582"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/coauthors?post=16582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}