{"id":28708,"date":"2019-01-16T09:05:53","date_gmt":"2019-01-16T17:05:53","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/?p=28708"},"modified":"2019-10-16T02:22:49","modified_gmt":"2019-10-16T02:22:49","slug":"create-more-personalized-customer-experiences-in-retail","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/01\/16\/create-more-personalized-customer-experiences-in-retail\/","title":{"rendered":"Create more personalized customer experiences in retail"},"content":{"rendered":"<p>Today\u2019s retail customers want the world\u2014and personalization is a key in-demand feature. Shoppers have busy lives and are more digitally savvy than ever. With countless buying options available across digital and in-store, they expect the retailers and brands they do business with to keep pace with technology. This modern customer\u2014and the changing marketplace they inhabit\u2014presents new challenges and opportunities for retailers of all sizes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-28714\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_760x400_R1_Embedded1.jpg\" alt=\"\" width=\"644\" height=\"339\" srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_760x400_R1_Embedded1.webp 760w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_760x400_R1_Embedded1-300x158.webp 300w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_760x400_R1_Embedded1-600x315.webp 600w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_760x400_R1_Embedded1-330x174.webp 330w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_760x400_R1_Embedded1-400x211.webp 400w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/p>\n<p>According to a report by Accenture, 91% of customers are more likely to shop with brands who recognize, remember and provide relevant offers and recommendations.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> Modern customers want:<\/p>\n<ul>\n<li>Shopping to be easier and more efficient.<\/li>\n<li>Their needs, desires, and preferences anticipated.<\/li>\n<li>Help narrowing in on the best selection from an abundance of well-vetted options.<\/li>\n<li>Personalized experiences that make shopping fun and intuitive.<\/li>\n<li>A seamless experience across online, mobile, and in-store.<\/li>\n<\/ul>\n<p>These are prime opportunities for retailers to rise to the occasion\u2014and to embrace digital transformation to thrive in today\u2019s competitive environment.<\/p>\n<p>But without technology, this level of differentiation is a tall order\u2014especially for smaller operations. Retail transformation requires migrating from inflexible legacy IT systems to an intelligent platform that combines the best of digital and in-store experience to deliver enhanced customer experiences.<\/p>\n<p>Stores of all types and sizes can create a modern store experience that engages every shopper, everywhere. Fortunately, the latest technologies are available for all levels of business, from large retail enterprises to medium-sized retail businesses to the small, independently owned shop.<\/p>\n<p>Engage every shopper, everywhere<\/p>\n<p>Customers\u2019 needs, desires, and preferences are always evolving\u2014with the seasons, with their phase of life, with their lifestyle, and with trends. How can retailers adapt to the changing needs of their customers, while staying one step ahead of the competition?<\/p>\n<p>Today\u2019s competitive retailers are using technology to \u201cbefriend\u201d their customers\u2019 desires\u2014better serving them through predicting and anticipating needs and making well-timed, well-placed suggestions, then streamlining the purchasing experience and making follow-up recommendations.<\/p>\n<p>The latest technologies allow retailers to:<\/p>\n<ul>\n<li>Optimize operations by using sensors, machine learning, and advanced analytics to understand, predict, and better serve customers.<\/li>\n<li>Put data to work to get ahead of trends and make highly informed decisions.<\/li>\n<li>Empower employees to distinguish your brand with exceptional customer service.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/north-state-grocery-retailers-powerapps\">North State Grocery in Northern California and Southern Oregon is a retailer harnessing technology to create better customer experiences<\/a>. This grocery chain that operates in an extremely margin-sensitive, competitive industry differentiates on customer service and customer delight, including encouraging customers to suggest new products.<\/p>\n<p>In order to streamline the sourcing and stocking process, North State developed an app that \u201cenable[s] staff in multiple departments at multiple locations to respond to new product requests and get products on shelves,\u201d based entirely on customer requests. Implementing this technology has led to improved stocking and service\u2014and increased customer satisfaction.<\/p>\n<p>So what does a modern store experience actually look like? We\u2019ve got an infographic that depicts how you can learn to:<\/p>\n<ul>\n<li>Deliver exceptional customer service at all touchpoints.<\/li>\n<li>Offer personalized product selections and recommendations.<\/li>\n<li>Optimize inventory management and track product demand.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/info.microsoft.com\/en-us-landing-Create-a-Modern-Store-Experience.html\">Get the infographic now and get on the path to creating better customer experiences<\/a>.<\/p>\n<p><a href=\"https:\/\/info.microsoft.com\/en-us-landing-Create-a-Modern-Store-Experience.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-28717\" src=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_CTA_R1.jpg\" alt=\"\" width=\"589\" height=\"351\" srcset=\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_CTA_R1.webp 760w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_CTA_R1-300x178.webp 300w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_CTA_R1-330x196.webp 330w, https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/01\/NRF_BlogImages_CTA_R1-400x238.webp 400w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.accenture.com\/t20161011T222718__w__\/us-en\/_acnmedia\/PDF-34\/Accenture-Pulse-Check-Dive-Key-Findings-Personalized-Experiences.pdf\">https:\/\/www.accenture.com\/t20161011T222718__w__\/us-en\/_acnmedia\/PDF-34\/Accenture-Pulse-Check-Dive-Key-Findings-Personalized-Experiences.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s retail customers want the world\u2014and personalization is a key in-demand feature. Modern customers present new challenges and opportunities for retailers.<\/p>\n","protected":false},"author":182,"featured_media":28711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1536],"post_tag":[1551],"content-type":[261,1079],"coauthors":[565],"class_list":["post-28708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-transformation","tag-retail","content-type-best-practices","content-type-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create more personalized customer experiences in retail - Microsoft in Business Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/01\/16\/create-more-personalized-customer-experiences-in-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create more personalized customer experiences in retail - Microsoft in Business Blogs\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s retail customers want the world\u2014and personalization is a key in-demand feature. 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