{"id":3072,"date":"2018-04-03T15:14:23","date_gmt":"2018-04-03T19:14:23","guid":{"rendered":""},"modified":"2019-10-16T02:22:31","modified_gmt":"2019-10-16T02:22:31","slug":"how-sharpheels-fuels-a-mobile-workplace-with-surface-and-office","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/04\/03\/how-sharpheels-fuels-a-mobile-workplace-with-surface-and-office\/","title":{"rendered":"How SharpHeels fuels a mobile workplace with Surface and Office"},"content":{"rendered":"\n\n\n
<\/a><\/td>\nFocus on: Empower Employees, Optimize Operations
\n<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u201cYou know, this is a sign. If I\u2019m\u00a0ever going to try entrepreneurship and launch this business, then it\u2019s now or never.\u201d<\/p>\n

When Ashley Poulin first settled on this decision, she was working as a marketing executive at a major computer company that had just gone through a leverage buyout. The buyout resulted in Poulin\u2019s stocks being liquidated, offering an unexpected and unique opportunity. Poulin had always kept the idea of starting her own business in the back of her mind, but it didn\u2019t seem like a realistic transition\u2014until that moment.<\/p>\n

Poulin left her corporate job a few months later, and in January of 2014, officially launched her business. With Poulin at the helm and a small group of team members, SharpHeels has since transformed into a leading career and lifestyle\u00a0brand for professional women, gaining nearly 100,000 newsletter subscribers around the country in just four years.<\/p>\n

\"\"<\/p>\n

Building a successful business from the ground up<\/strong><\/p>\n

Using her own marketing expertise, Poulin decided to keep SharpHeels\u2019 message as straightforward as possible: engage, educate, and empower. With these three guiding principles in mind, SharpHeels acts as a resource for career and lifestyle advice from industry experts and fresh tips on fashion, travel, and more. Poulin keeps SharpHeels focused on promoting a positive and engaging voice, ensuring that all of their published content and every aspect of the business is educational and empowering to their growing audience of professionally-minded women.<\/p>\n

\u201cEvery piece of content, every event, everything that happens at SharpHeels is focused on our audience, and providing them with something meaningful to walk away with,\u201d Poulin said.<\/p>\n

Poulin and her 12 part-time team members work with more than 500 guest contributors\u2014all female executives and business owners\u2014to write, edit, publish, and socialize blog content online from their own mobile workplace. The business also organizes and hosts dozens of live events and serves as a media partner for major conferences throughout the U.S., like SXSW, Dreamforce, Oracle OpenWorld, along with several others around the world. Digital innovation plays a crucial role in Poulin\u2019s ability to grow her business, empowering the committed team to enhance their mobile workplace and keep SharpHeels running smoothly.<\/p>\n

\"\"<\/p>\n

Empowering an on-the-go small business owner with Surface Pro<\/strong><\/p>\n

Before exploring the possibility of digital transformation, Poulin\u2019s home office technology consisted of a laptop and a desktop. Her laptop was clunky, difficult to transport, and didn\u2019t offer enough processing power to support Adobe Creative Suite. In comparison, Poulin\u2019s desktop could easily manage Adobe\u2019s technology requirements, along with powering several other programs and Poulin\u2019s habit of multitasking with 30 different open windows. But, for a small business owner who quit her corporate job hoping for an alternative to a stationary office environment, she wanted a device that would enable a more mobile experience.<\/p>\n

To Poulin\u2019s surprise, Surface Pro offered that and more. She fell in love with the device after borrowing one from a friend and soon had her own. Since transitioning her files and programs from her desktop to her Surface Pro, she has begun to use her desktop as a hard drive. In fact, according to Poulin, she hasn\u2019t used her desktop at all in more than a year. With her Surface, traveling nearly every week for work is as easy as sliding her device into her purse and setting it up in whatever location she chooses\u2014whether she\u2019s in a hotel bar on the west coast, a communal workspace in the Midwest, or seated comfortably in an airplane thousands of feet in the air.<\/p>\n

\"\"<\/p>\n

\u201cIt\u2019s exactly like I\u2019m working from home. Surface Pro has changed my business, and it\u2019s exactly what I wanted when I left my corporate job\u2014to be remote and to work anywhere at any time,\u201d Poulin explained.<\/p>\n

With a team that\u2019s entirely freelance and remote, this kind of mobility and reliable connectivity is exactly what SharpHeels needs. The device\u2019s flexibility and cloud technology empowers Poulin to realize the kind of work environment she has always envisioned. After enjoying a successful career working in an office every day, Poulin says it\u2019s important to her to create something different for herself and for her employees with SharpHeels.<\/p>\n

\u201cIf I\u2019m going to run my own business, then I want to be able to work from anywhere in the world,\u201d she said. \u201cI want to be able to work from home, I want to be able to travel, I want to be able to be in Greece for a month and still complete all of my responsibilities.\u201d<\/p>\n

Enhancing SharpHeels\u2019 vision with user-friendly Office\u00a0Suite<\/strong><\/p>\n

An essential part of SharpHeels\u2019 overall strategy is its commitment to quality, adhering to a very specific editorial style and offering every guest contributor with a one-on-one editorial experience. To support this, SharpHeels\u2019 team needed an innovative, user-friendly digital solution with intuitive editing capabilities. Impressed by Microsoft\u2019s Surface device, Poulin decided to improve her team\u2019s mobile workplace by leveraging Microsoft\u2019s Office Suite. As a result, the business uses Microsoft Word for all their content editing and requires their contributors to submit drafts as Word documents. With the program\u2019s \u201cTrack Changes\u201d features, contributors can easily follow the editorial process and collaborate with SharpHeels\u2019 copy editors to produce professional, engaging content.<\/p>\n

\"\"<\/p>\n

While exploring Office Suite, Poulin also stumbled onto an additional surprise: PowerPoint\u2019s image and design features offered the same capabilities as Adobe Creative Suite\u2014but required far less time and expertise. Previously, SharpHeels either hired a graphic designer to build out marketing materials or Poulin spent hours trying to navigate the program herself. With PowerPoint\u2019s user-friendly tools, Poulin and the rest of her team can easily design graphics for website content, Instagram posts, and more, and immediately upload them to their respective platforms. No longer in need of a graphic designer, SharpHeels now saves time and money by producing their design work in-house.<\/p>\n

\u201cInstead of spending five to six hours in Adobe trying to figure out the Creative Suite, I could do it in 30 minutes to an hour in PowerPoint,\u201d said Poulin. \u201cI could do the same exact thing, and it was easier, and everyone can use it.\u201d<\/p>\n

Enabling small business growth with no restrictions<\/strong><\/p>\n

As a small business owner with limited funds and a limited staff, relying on innovative technology plays a key role in improving efficiency and productivity. Surface\u2019s cloud technology also provides a level of connectivity and reliability Poulin has always wanted for the SharpHeels team, ultimately improving their digital workplace. Now, no matter her location, workload, or digital needs, Poulin has the technology she needs to keep the quality of her team\u2019s work up to the SharpHeels standard.<\/p>\n

\"\"<\/p>\n

\u201cRegardless of if I\u2019m in my home office or at a hotel\u2014even if I\u2019m at a restaurant in San Diego or Pittsburgh or Denver\u2014my articles are still published, I still have access on the plane to email, and my staff can still reach me,\u201d emphasized Poulin. \u201cNothing is disrupted.\u201d<\/p>\n

Partnering with Microsoft also aligns with SharpHeels\u2019 company vision of supporting and empowering women. As a business, SharpHeels strives to keep that mission at the forefront of every decision, making a commitment to only work with, promote, and partner with other organizations that model that same pro-women sentiment. According to Poulin, Microsoft is a perfect fit. With cutting-edge technology, SharpHeels can now leverage a digital environment that effortlessly supports business growth while complementing their inspiring vision.<\/p>\n

\u201cWe\u2019re always thinking about technology partners that empower and support women, so we\u2019re happy to work with Microsoft.\u201d<\/p>\n

<\/a><\/p>\n

 <\/p>\n

\n

Related Content<\/p>\n

Explore more Real Stories of Digital Transformation
\n<\/a><\/p>\n

Get 8 tips to successfully lead a mobile workforce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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