Today’s retailer must engage customers across web, mobile, and in store. To illustrate a modern customer journey, let’s imagine the following customer experience:

Your customer starts their shopping experience online via their phone to research different products. While searching, an enticing product discount is offered. They take a trip to the store to see the product in-person and to ask a few questions to the sales experts. If they are happy with the product, they will make a purchase and will submit feedback on the product, and your company.

By integrating advanced marketing analytics, connected consumer digital experiences, and client engagement technologies, you can deliver a modern experience that is both online, and in-store. This experience can improve your bottom line, while also increasing your customer loyalty. 

See how this retail team is empowered with modern engagement tools


See how our customers are modernizing the retail experience

For more information

Contact your Microsoft Enterprise Services Account Representative for more information about how to empower your team and your business to build a modernized customer experience.