Today’s retailer must engage customers across web, mobile, and in store. To illustrate a modern customer journey, let’s imagine the following customer experience:

Your customer starts their shopping experience online via their phone to research different products. While searching, an enticing product discount is offered. They take a trip to the store to see the product in-person and to ask a few questions to the sales experts. If they are happy with the product, they will make a purchase and will submit feedback on the product, and your company.

By integrating advanced marketing analytics, connected consumer digital experiences, and client engagement technologies, you can deliver a modern experience that is both online, and in-store. This experience can improve your bottom line, while also increasing your customer loyalty.