Oren Yerushalmi Rosenbaum and Martin Lammers helped Microsoft build a new smart building in Herzliya, Israel, with Microsoft Azure Digital Twins and Internet of Things (IoT) technology.

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The team thought through the entire journey of an employee or guest, from parking their car to finding a comfortable, highly connected place to work. To do this, the team asked questions like “Are people entering with their car or shuttles? Are there open workspaces for employees to drop into and work? Can people pre-order a cup of coffee and pick it up on their way to the elevator?” All of this contributed to an inviting and innovative experience for Microsoft employees and guests.

This project is informing real estate planning for Microsoft buildings around the world, from Georgia and Virginia to Costa Rica and Singapore. It’s a story of digital transformation and growth mindset in action, one that has been gratifying for everyone involved.

“The exciting part of being part of this team is that you can extend these experiences, take the knowledge we've learned from implementing amazing solutions for Israel, and apply them to new projects,” Lammers says.


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