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Business transformation: Realizing the future of your company

Integrate technology into every aspect of your digital business

The digital business transformation is about reimagining how you bring together people, data, and processes to create value for your customers and maintain a competitive advantage in a digital-first world. Unlock limitless potential by creating an ecosystem that revolutionizes how you operate internally and how you compete in the marketplace. At Microsoft, the Core Services Engineering and Operations (CSEO) team drives our digital transformation by enabling enterprise-wide innovation through technology.

Pushing ever further into the intelligent cloud and intelligent edge helps our digital transformation reach every element of our business. Our engagement strategy ties together customer insights across all channels for deeper, contextualized relationships across all segments. Creating a modern workplace that is intelligent, flexible, and secure helps our employees achieve more. Optimizing operations allows us to build state-of-the-art digital services on flexible, scalable platforms. And using data to reinvent our business functions harnesses the power of intelligent technology.


Reinventing products

Reinventing products and business models allows organizations to harness data as a strategic asset, shifting from hindsight to foresight, automating manual processes, delivering personalization to customers, and innovating with new business models, services, products, and experiences to differentiate and capture emerging opportunities. 

 

 


Empowering employees

Empowering employees starts with designing a workplace where every work style thrives. It harnesses digital intelligence to improve experiences, unleash creativity, and enable mobility while keeping organizations, people, and information secure.

Doing this well requires leaders to rethink the creative processes, hierarchical organization models, traditional workspaces, and the technology they bring in to support employees’ work. 


Engaging customers

Engaging customers involves building tailored experiences that delight and empower customers and then harnesses that customer data to derive actionable insights for greater market success.

  

 


Optimizing operations

Optimizing operations includes making your business more responsive, improving service levels, and reducing costs with intelligent processes that anticipate the future and coordinate people and assets more efficiently.

 

 


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