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Exam
MB2-719

Microsoft Dynamics 365

Microsoft Dynamics 365 for Marketing

This exam retires on August 31, 2019. A replacement exam may be available. To learn more, visit our blog: https://www.microsoft.com/en-us/learning/community.aspx and review our Exam Retirement posts. Note: Exams retire at 11:59 PM Central Standard Time

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Skills measured

This exam measures your ability to accomplish the technical tasks listed below. The percentages indicate the relative weight of each major topic area on the exam. The higher the percentage, the more questions you are likely to see on that content area on the exam. View video tutorials about the variety of question types on Microsoft exams.

Please note that the questions may test on, but will not be limited to, the topics described in the bulleted text.

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Set up and configure Microsoft Dynamics 365 for Marketing (10 – 15%)
  • Set up Microsoft Dynamics 365 for Marketing
    • Perform initial set up steps; configure organizational, business management, and customization settings; define default matching strategies; view quota limits
  • Configure other settings
    • Configure event settings; configure Customer Insights synchronization; upload images to file storage; view and manage keywords for an organization; create templates, including activity templates
  • Manage data quality and privacy
    • Identify GDPR rules for individuals and organizations; identify how Microsoft Dynamics 365 supports GDPR; configure permission-based marketing; track online behavior; manage email unsubscribe requests; manage data imports and deduplication
  • Integrate Microsoft Dynamics 365 for Marketing with other services
    • Integrate with the Customer Insights service; use Power BI to view Microsoft Dynamics 365 for Marketing data; identify how custom channels work with Microsoft Dynamics 365 for Marketing
Manage segments and lists (10 – 15%)
  • Create and manage segments
    • Identify segment types; create market segments including dynamic, static, and suppression segments; implement segment naming rules; view segment entities and relationships by using the Explore hyperlink; configure dynamic segments by using the Designer; combine segments using union, exclude, or intersect logic
  • Create and manage subscription centers and lists
    • Identify usage scenarios for subscription lists; create a subscription list; add a subscription list to a form; create a segment based on a subscription list
Create and manage marketing forms and pages (10 – 15%)
  • Create marketing forms
    • Identify types of marketing forms; identify form requirements and limitations; create a marketing form by using a template; create landing forms, subscription centers, and Forward to a Friend pages
  • Create and manage marketing pages
    • Create marketing pages; add form blocks to marketing pages; add forms to form blocks; apply a style to marketing pages; integrate marketing pages with marketing emails; create and use dynamic tests links; implement dedicated marketing page blocks; preview and validate marketing pages; publish a marketing page
Manage leads (10 – 15%)
  • Create and manage leads
    • Identify and describe stages in the lead life cycle; create leads manually or automatically; synchronize leads from LinkedIn by using the LinkedIn connector; create segments by using Microsoft Dynamics Customer Insights integration
  • Assess sales readiness
    • Create fixed rule and behavior rule scoring conditions; create compound conditions; set up single and multiple condition models; configure advanced lead scoring; configure sales readiness thresholds; review lead conversion metrics
Create and manage marketing emails (10 – 15%)
  • Create email messages
    • Create an email message by using a template; use basic HTML markup to create email messages; identify mandatory dynamic fields; add dynamic content to email messages
  • Publish and manage email messages
    • Identify message requirements; preview messages by using the Basic and Inbox options; validate messages; publish messages
Manage customer journeys (10 – 15%)
  • Create journeys
    • Identify and describe journey template types; identify content types; set up a customer journey; implement Activity and Launch Workflow options; implement targets; identify flow control components; implement flow control for journeys
  • Publish and manage journeys
    • Configure required options for publishing journeys; check campaigns for errors; publish a campaign; display customer journey insights
Manage events (5 – 10%)
  • Create events and webinars
    • Create an event team; set up sessions, including internal and external tracks; set up speakers; create event passes; set up venues; manage sponsors; manage vendors, logistics, and accommodations; identify webinar types; configure webinar options
  • Manage webinars
    • Configure the event portal; create event invitations, banners, and social media posts; register and check in attendees; gather event feedback; review events
Create and distribute surveys (5 – 10%)
  • Create surveys
    • Create a theme and upload images; add pages to a survey and personalize data; identify survey question types; add survey questions; identify respondent types; configure responsive routing
  • Preview, test, and publish surveys
    • Add surveys to emails; add surveys to customer journeys; clone, import, and translate surveys
  • Manage survey responses
    • Interpret survey results; identify report types; run reports; view data in the survey dashboard; create leads from surveys

Preparation options

Self-paced training

Online learning through the Microsoft Dynamics Learning Portal (DLP) is available to Microsoft Dynamics Partners who have purchased a training pack. If you haven’t purchased a training pack, sign in to PartnerSource and view the training pack details page. Find out how to gain access to the DLP site.

These DLP courses cover content for Exam MB2-719.

81237AE: Getting Started with Microsoft Dynamics 365 for Marketing

81240AE: Microsoft Dynamics 365 for Marketing

This Digital Learning course provides students with the tools to setup, configure and use Dynamics 365 for Marketing. The focus is on the using and understanding how the platform tools that are provided can be leveraged to create and manage segments, lists, marketing forms and pages, leads, and marketing emails. In addition, students will learn how to create and manage events, manage customer journeys, and collect feeback by using surveys.

Customers on a service plan can access online learning from CustomerSource. Use the Get Trained with eLearning tile, and search for the course numbers 81237 and 81240. Please contact mlxsupp@microsoft.com if you have questions.

Who should take this exam?

Candidates for this exam implement, use, maintain, or support Microsoft Dynamics 365 for Marketing in their own or their customers’ organizations. Candidates for this exam include:

  • Microsoft Dynamics partner staff, such as solution architects, functional, and technical consultants
  • Project managers
  • Independent marketing technology and process consultants

The exam is also appropriate for Microsoft customers’ inhouse marketing solution owners who want to demonstrate foundational understanding of the Microsoft Dynamics 365 for Marketing application, end-user functionality, and integration options.

More information about exams

Preparing for an exam

We recommend that you review this exam preparation guide in its entirety and familiarize yourself with the resources on this website before you schedule your exam. See the Microsoft Certification exam overview for information about registration, videos of typical exam question formats, and other preparation resources. For information on exam policies and scoring, see the Microsoft Certification exam policies and FAQs.

Note

This preparation guide is subject to change at any time without prior notice and at the sole discretion of Microsoft. Microsoft exams might include adaptive testing technology and simulation items. Microsoft does not identify the format in which exams are presented. Please use this preparation guide to prepare for the exam, regardless of its format. To help you prepare for this exam, Microsoft recommends that you have hands-on experience with the product and that you use the specified training resources. These training resources do not necessarily cover all topics listed in the "Skills measured" section.