Bing Maps for the Enterprise

Statistics show that 80% of business data has a geospatial component. Bing Maps helps organizations view complex business data and line of business applications on a map, revealing patterns and relationships in the data, resulting in more insightful business intelligence. Businesses using Bing Maps enterprise solutions can more effectively plan and allocate resources, optimize customer service, enhance business processes and monitor performance. Bing Maps integrates with your familiar Microsoft tools, empowering employees to make smart decisions that increase efficiency, productivity and quality, while reducing cost and risk.

Business Intelligence (BI) often refers to complex business applications, tools and technologies focused at understanding business metrics and performance. Bing Maps integrated as a data visualization dashboard for Microsoft Power BI, Excel, SharePoint and Dynamics software allows organizations to visualize multiple layers of business data on a map, such as sales, current customers and competitors. The ability to view data in this context reveals patterns and relationships, allowing businesses to better understand their opportunities and informs key business decisions at all organizational levels. Bing Maps for enterprise organizations allows you to visualize, explore and analyze business data to better plan, optimize and monitor business processes and performance.

 
 
 

Six ways Bing Maps help customers make better business decisions across their organization:

 
Marketing Performance

Inform field and marketing decisions with apps that analyze spend by location, compare store locations with competitors, or identify underserved markets.

Business Opportunity and Risk Analysis

Provide in-depth information on demographics, infrastructure, and other relevant data to inform capital investment decisions.

Supply Chain Management

Create transparent production and distribution lines from suppliers to customers, and help companies anticipate factors that may affect delivery schedules.

Mobile Asset Management

Monitor the development of critical needs and track the availability of assets from multiple sources. Learn more about asset management with Bing Maps.

Service Performance

Map customers, resources, and service requests to make effective operational decisions that enhance quality, improve efficiency and lower costs.

Customer and Constituent Portals and Applications

Engage your audience and bring locations to life with interactive maps in web portals and Windows 10 apps.

 
 

Access Opportunity, Risk and Resource Optimization

Business Intelligence (BI) often refers to complex business applications, tools and technologies focused at understanding business metrics and performance. Bing Maps integrated as a data visualization dashboard for Microsoft Power BI, Excel, SharePoint and Dynamics software allows organizations to visualize multiple layers of business data on a map, such as sales, current customers and competitors. The ability to view data in this context reveals patterns and relationships, allowing businesses to better understand their opportunities and informs key business decisions at all organizational levels. Bing Maps for enterprise organizations allows you to visualize, explore and analyze business data to better plan, optimize and monitor business processes and performance.

 

Visualizing data in a location context helps businesses assess risks that may impact success as well as identify opportunities to ensure goals are in line with market potential, and then align resources to take advantage of the best opportunities.

 

For example, a bank would benefit from overlaying geospatial data with demographic statistics and customer attributes to forecast specific needs and behaviors. The bank might then draw deeper insight into investment trends or loan application rates, and adjust outreach to particular demographics based not just on past behaviors, but on geographic location.

 

Likewise, a company can use location-based data to identify potential risks. For example, an insurance company can overlay their current customer data with historic weather data such as hurricanes, to gain greater insight into location-based risk factors and their impact. The more effective the underwriting decisions to manage cost and risk, the better off they, and their customers will be.

 

Bing Maps delivers enterprise business map solutions that are not only flexible, but features tools designed for rapid application development and low upfront investment. Bing Maps can be integrated with Microsoft Power BI, SQL Server, SQL Azure, SharePoint, Dynamics, and Office as well as external data feeds to deploy solutions that are easy to manage, delivering critical BI data throughout the enterprise.

 
 

Optimize Business Process and Customer Service

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Get Deeper Insights Bing Maps as the BI dashboard is an integral part of the BI solution and informs better business decisions. Decision makers can make spatial BI available in Line of Business (LOB) applications where geography is critical.

 

Maximize Opportunities Business data such as customers, revenue and competitors layered with demographics allows enterprise organizations to identify and maximize their best opportunities. Visualizing multiple data sources in a map makes sense of the rows of data, providing better understanding of complex data.

 

Improve Business Processes Bing Maps provides a common view of data, corporate assets and resources, integrating data from SharePoint, SQL and Dynamics that optimize day to day business processes and customer service. With Bing Maps, businesses can get an integrated, single view of key data that maps sales, revenue, market share and investment by location.

 

Empower Workers As a BI dashboard, Bing Maps gives employees instant access to CRM data, production data from manufacturing or fleet and asset tracking data. Accessing information in a geographic context integrated with familiar tools maximizes productivity and empowers workers to make smart decisions based on proximity or location that increase efficiency and quality, while reducing cost and risk.

 

Monitor Results

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Bing Maps allow users to analyze performance against projected potential. With real time location-based data, alerting stakeholders to opportunities and problems becomes an easy-to-achieve best practice. Enterprises gain new perspectives on the same data, in real time.

 

With Bing Maps, enterprise organizations can chart their sales results and other KPIs by location. This information enables better anticipation of inventory needs, resource allocation and potential sales revenues. Organizations can leverage map styles such as heat maps to get a visual snapshot of relative performance to plan by location or to isolate areas to focus on to achieve current goals, and provide valuable input for the next planning cycle.

 

Bing Maps gives organizations the ability to view and assess complex performance data at a glance, understand how they are tracking to their goals and easily spot anomalies and exceptions to identify areas that need attention.

 

Solutions from Microsoft

Bing Maps for enterprise businesses provides seamless integration with Microsoft® software including Windows 10, Power BI, SharePoint, SQL Server, Dynamics and Office, as well as external data feeds and third-party software. Bing Maps is a flexible platform with tools designed for rapid application development and low upfront investment. Customers who deploy Bing Maps have the ability to work with a robust ecosystem of partners around the world who are ready to help strategize, build and implement solutions.

 

Learn More

Connect with a Bing Maps Sales specialist to learn more.