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CRM and Bing Maps Location Services

Location data is increasingly becoming a large component of business data, even for businesses that don’t deal with mapping or logistics. Mapping out customer hotspots and those areas where your business can improve are integral parts of effective customer relationship management, or CRM. 

Bing Maps makes it easy for businesses to integrate their CRM services with map data, giving businesses context, not just raw data. Integrating CRM with Bing Maps APIs unlocks better business intelligence, powering better decisions.

Plan better with Bing Maps API

Combining CRM data with Bing Maps layers allows organizations to analyze customer demographics comprehensively and understand market dynamics better, revealing new business opportunities and consumer habits. Businesses can use targeted mapping features to filter map data and isolate locations where they are doing well, and formulate new strategies for areas where they can expand.

Bing Maps boosts performance

Businesses can couple CRM data with map APIs for effective service delivery. For example, businesses can map their customer base and use the Routing API to optimize delivery routes, essentially predicting future orders based on CRM data. Further applications include: anticipating inventory changes, sales projections, and resource allocation.

Availability of third party data such as demographics on the Bing Maps platform means that businesses can save on data collection and survey costs, and focus more on streamlining operations to improve efficiency.

Improved monitoring and analytics

Drawing established consumer behavior patterns and other trends from tabular data can be challenging, moreso if the business processes a massive amount of transactions annually. Even parsing through that data to create graphs manually can be a lengthy process. The Bing Maps platform automates this and enables easy monitoring and analytics with map overlays that businesses can chart sales, KPI, and other metrics on. 



Solutions from Microsoft

CRM integration with Bing Maps APIs is made even more seamless thanks to the in-built mapping functionality that most Microsoft products ship with. Integration with business software like Power BI, SharePoint, and Office means organizations can collaboratively analyze and work with mapping data without having to worry about compatibility issues or file conversions. Bing Maps customers are supported by a thriving software ecosystem that’s evolving every day.

Learn more about how location data enables innovative mapping apps, or contact sales to use Bing Maps with your CRM data today.

Location Data   Contact Sales



Six ways Bing Maps help customers make better business decisions across their organization:

Marketing Performance
Inform field and marketing decisions with apps that analyze spend by location, compare store locations with competitors, or identify underserved markets.

Business Opportunity and Risk Analysis
Provide in-depth information on demographics, infrastructure, and other relevant data to inform capital investment decisions.

Supply Chain Management
Create transparent production and distribution lines from suppliers to customers, and help companies anticipate factors that may affect delivery schedules.

Mobile Asset Management
Monitor the development of critical needs and track the availability of assets from multiple sources. Learn more about asset management with Bing Maps.

Service Performance
Map customers, resources, and service requests to make effective operational decisions that enhance quality, improve efficiency and lower costs.

Customer and Constituent Portals and Applications
Engage your audience and bring locations to life with interactive maps in web portals and Windows 10 apps.




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