{"id":8046,"date":"2024-02-01T16:43:10","date_gmt":"2024-02-01T16:43:10","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/microsoft-365-life-hacks\/?p=8046"},"modified":"2024-08-27T05:23:47","modified_gmt":"2024-08-27T05:23:47","slug":"what-is-sensational-spelling","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/microsoft-365-life-hacks\/writing\/what-is-sensational-spelling","title":{"rendered":"What is sensational spelling (and why is it done)?"},"content":{"rendered":"<div class=\"main-content\" data-grid=\"col-12\">\n<p class=\"c-paragraph-3\">Words have the power to capture our attention, evoke emotions, and leave a lasting impression. And sometimes, manipulating the spelling of words can make them truly stand out. In the world of branding and marketing, sensational spelling is used to draw attention to, or even trademark, otherwise common words. Learn about the purpose, and benefits of sensational spelling to utilize this linguistic phenomenon.<\/p>\n<\/p><\/div>\n<div class=\"full-bleed-image\">\n        <picture class=\"c-image\"><source srcset=\"https:\/\/m365contenthub.wpengine.com\/en-us\/wp-content\/uploads\/2024\/01\/What-is-sensational-spelling-and-why-is-it-done-1600x600-1.jpg\" media=\"(min-width:767px) and (max-width:1600px)\" \/><source srcset=\"https:\/\/m365contenthub.wpengine.com\/en-us\/wp-content\/uploads\/2024\/01\/What-is-sensational-spelling-and-why-is-it-done-1600x600-1.jpg\" media=\"(min-width:540px) and (max-width:767px)\" \/><img decoding=\"async\" src=\"https:\/\/m365contenthub.wpengine.com\/en-us\/wp-content\/uploads\/2024\/01\/What-is-sensational-spelling-and-why-is-it-done-1600x600-1.jpg\" srcset=\"https:\/\/m365contenthub.wpengine.com\/en-us\/wp-content\/uploads\/2024\/01\/What-is-sensational-spelling-and-why-is-it-done-1600x600-1.jpg\" alt=\"Colored letter blocks\" \/>\n    <\/picture>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Understand how sensational spelling is used in writing. Learn about its benefits, how to use it, and edit sensational spelling.<\/p>\n","protected":false},"author":1,"featured_media":8044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[27],"class_list":["post-8046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing","tag-writing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is sensational spelling? \u2013 Microsoft 365<\/title>\n<meta name=\"description\" content=\"Capture the attention of your audience with sensational spelling. Learn how this linguistic writing technique is utilized in branding, marketing, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is sensational spelling? \u2013 Microsoft 365\" \/>\n<meta name=\"twitter:description\" content=\"Capture the attention of your audience with sensational spelling. Learn how this linguistic writing technique is utilized in branding, marketing, and more.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/m365contenthub.wpengine.com\/wp-content\/uploads\/2024\/01\/What-is-sensational-spelling-and-why-is-it-done-800x550-1.jpg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is sensational spelling? \u2013 Microsoft 365","description":"Capture the attention of your audience with sensational spelling. Learn how this linguistic writing technique is utilized in branding, marketing, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"twitter_card":"summary_large_image","twitter_title":"What is sensational spelling? \u2013 Microsoft 365","twitter_description":"Capture the attention of your audience with sensational spelling. Learn how this linguistic writing technique is utilized in branding, marketing, and more.","twitter_image":"https:\/\/m365contenthub.wpengine.com\/wp-content\/uploads\/2024\/01\/What-is-sensational-spelling-and-why-is-it-done-800x550-1.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-us\/microsoft-365-life-hacks\/writing\/what-is-sensational-spelling","url":"https:\/\/www.microsoft.com\/en-us\/microsoft-365-life-hacks\/writing\/what-is-sensational-spelling","name":"What is sensational spelling? \u2013 Microsoft 365","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/microsoft-365-life-hacks\/#website"},"datePublished":"2024-02-01T16:43:10+00:00","dateModified":"2024-08-27T05:23:47+00:00","author":{"@id":"https:\/\/www.microsoft.com\/en-us\/microsoft-365-life-hacks\/#\/schema\/person\/55ca651b2ccce6c95ad8d20feac4e8fd"},"description":"Capture the attention of your audience with sensational spelling. 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