2012: A Yamtastic Retrospective

As 2012 draws to a close, we can’t help but reflect on the inspirational and humbling year we’ve had.

This year will be hard to top, but that doesn’t mean we can’t revel in the memories today. This was the year we became part of the Microsoft family, held our first annual conference, traveled all over the world with Yammer On Tour, opened new offices and grew our customer community. We wouldn’t be here without you — our users, friends and partners — and we thank you for your passion, vision and support. Let’s take a look at what we achieved together:

Rockstar Customers

We wouldn’t be here without you, our users and customers! We ended the year with over 6 million users and just as many stories of vision, personal passion and organizational performance. To pay homage to and celebrate our customers, we started highlighting these heroes in our Customer of the Month program.

Rockstar Leadership

We also wouldn’t be where we are today without visionary leadership. CEO David Sacks was recognized as one of the Bay Area’s “40 Under 40.” by the San Francisco Business Times and named a Game Changer by Time Magazine.

Becoming Part of The Microsoft Family

Probably the biggest news of the year was being acquired by Microsoft, with the aim of massively accelerating our vision to change the way work gets done with software that is built for the enterprise and loved by users. The deal was announced on June 25 and completed on July 19.

In November, we headed over to the SharePoint conference in Las Vegas, where social was front and center of all conversations — from keynotes, to session tracks, to hallway conversations. There, we announced new consolidated pricing plans and integration with Office 365 and SharePoint Online.

Global Expansion

In our international expansion, we opened a new office in London’s TechCity, where the Duke of York himself participated in the ribbon cutting ceremony. We also opened a new office in New York City and are working on moving into the new headquarters in San Francisco.


To connect with our communities of customers, partners and thought leaders, we traveled the world in 2012:

  • In March and April, Yammer on Tour stopped in Amsterdam, Melbourne, Sydney and San Francisco to celebrate the success of our customers and connect with our community.
  • At the end of October, we held our first annual conference YamJam’12, which brought together 800 of our customers, partners and friends and featured 32 customers. The #YamJam12 hashtag even trended on Twitter in San Francisco!
  • In October, we welcomed developers at Yammer HQ  in our first hackathon called Hacktoberfest, to build apps on top of the Yammer platform.
  • In November, we headed to the SharePoint Conference in Las Vegas, where we met the very vibrant SharePoint community and were humbled by Microsoft’s commitment to social and the cloud. Special standout sessions were led by customers Kroger, Nationwide, Booz Allen Hamilton, Molson Coors and Manhattan Associates, as well as by Yammer and Microsoft leadership.

Industry Recognition

While our customers’ success is recognition enough, it’s always heartening when industry heavyweights recognize you.

Product Innovation

  • In August, we released our Summer Release, including: Inbox, Online Now and the New Homepage.
  • In October, we launched the Yammer platform to connect business apps, enable them to share information, and bring it all together through a single social experience.
  • We conducted 2 internal hack days and hosted our first external hackathon, called Hacktoberfest.

Multi Channel Communication

To support all of our new customers and these exciting initiatives, we expanded our communication and education efforts beyond what we’ve done up until now — social media, blogs, news, TV, digital, events, etc. — and included billboards and our first full-page print ad in the Wall Street Journal in February.

Customer Resources

In addition to our evergreen premium customer communities Yammer Customer Network and YammerU. We also overhauled the Yammer.com public site to help our community learn more about us and our customers. Additionally, we expanded our customer success program with training programs, certifications, an overhauled Help Center, and  Success Center for premium customers.