Retaining a competitive advantage: Why staying current with UC matters

Jennifer Yust is a senior marketing manager on the Lync team.

It’s no secret—an organization that runs well internally is better positioned to adapt to changing market conditions, shorten project timelines, and add more value for its customers. That’s why MWH Global, a “wet infrastructure” engineering firm that handles huge water-related projects, has embraced each new version of Microsoft unified communications (UC) solutions as it is released. As Gregory Tornrose, the firm’s Global Director of IT Operations, puts it, “Our strategy is to simplify our technology tools and processes and empower employees to work in whatever ways they want to stay productive, share ideas, and serve our customers.” And that’s exactly what the firm is doing with Microsoft Lync.

The upgrade path

MWH Global recently upgraded to Microsoft Lync Server 2013 to uphold its practice of staying at the forefront of technology and to gain the latest features for instant messaging, presence, and all sorts of conferencing. Plus, the firm wanted to take advantage of the Lync Mobile client, which extends communication and collaboration capabilities to the Apple, Android, and Windows-based smartphones and tablets that its employees use around the world. It also is in the midst of a project that involves using Lync enterprise voice to replace its existing private branch exchange (PBX) telephony system, a further step that will simplify management and reduce ongoing costs.

Breaking down barriers

Having a unified communications infrastructure in place is especially important for MWH Global employees, who are often embedded in customer organizations and can use Lync capabilities to stay connected to the firm from anywhere. Employees worldwide appreciate Lync Federation, which makes it easy to interact with those customers—along with suppliers and partners—who also use Lync.

A stronger sense of team

Perhaps most important, MWH Global is making it possible to operate as a single firm with a cohesive mission, regardless of where its employees are located, the devices they use to communicate, and the form of communication they need to be effective. Using Lync supports more flexible work-life balance and helps the firm cultivate a more personal culture. Ultimately, this makes for happier, more productive employees who work well together for ongoing success, and it helps sharpen the firm’s competitive edge.

For more about how MWH Global uses Lync to stay ahead, read the full MWH Global case study.

Jennifer Yust