Skip to main content
Skip to main content
Microsoft 365

Take control of your personal brand with Office

These days—with so many social media channels competing for our attention—creating a personal brand is the best way to stand out from that vast crowd vying for attention online. According to Mel Carson of Seattle-based Delightful Communications, crafting your personal brand statement can help you take control of where you want your career to go.

Mel has helped everyone from pet groomers to Fortune 500 CEOs develop their personal brands. “A personal brand statement is your shopfront to the hundreds of people looking to hire, partner, and connect with you,” says Mel. “Spend some time crafting your personal brand statement properly and it will stand you in good stead until the day you retire.”

Profile image of Mel Carson, of Seattle-based Delightful Communications.“Find your mission—having a mission in the public domain acts as a signpost and filter as well as gives personal accountability,” says Mel. “Create a mission statement that gives anyone reading it no doubt of where you want your career to be headed.”

Another pointer from Mel is to remember you do have great value—it may come in all sorts of accomplishments, so it’s important to articulate it in a few different ways.

“Your experience, length of time in industry, who you have worked for in the past, your educational background, and what you’re passionate about focusing on next, all give an indication of your worth to a potential employer or client,” says Mel. “Including some value indicators, both from your own and your current businesses/company’s perspective, is an easy—but often overlooked—way of perfecting a more compelling personal brand.”

One crucial thing to keep in mind is to avoid buzzwords and hyperbole when describing who you are and what you do.

Mel will tell you he’s not a fan of using big, fancy filler words in a personal branding statement or LinkedIn profile. “Take some time to craft a statement that shows the real you— intelligently and honestly—without seeming overblown or a lacking self-awareness.”

It’s also important to use the right tools to help you track the goals you’re working toward. For instance, Mel not only uses Excel in his business for project management, budget forecasting, vacation tracking, and client reporting, he’s also found it’s super valuable for building a digital personal brand, because it lets you take advantage of data and analytics.

Mel advises keeping track of your metrics to see how well you’re doing with your personal branding. “We use a number of tools to measure influence and use Excel to download and manipulate data and report certain KPIs (Key Performance Indicators),” says Mel. “Extracting data from social media channels helps tell great stories about people’s personal brands and makes Excel a valuable asset.”

At home, he uses Excel for tracking monthly budgets and “working out where all our money goes!” he laughs. (Mel’s two daughters are just learning how to play Bingo. His five-year-old is starting to do chores to earn money, so the Kids Budget Bingo template for PowerPoint is something he’s keen to explore with her.)

Mel’s final advice: Once you have your personal brand statement written, get it out to the virtual world and find out what works and what doesn’t. Use Office 365 apps like Excel to help make the feedback you receive accessible and understandable. Above all, keep honing your message so it accurately reflects the real you.

Ready to check out some extra features we’ve developed to help you on your career path? If you have Office 365, take a look at our Excel templates.

Visit Delightful Communications to learn about Mel’s company.

You may also like these articles

Image for: Manufacturing business owner wearing a mask and reviewing schedule in Shifts within Microsoft Teams.

Upcoming commercial preview of Microsoft Office LTSC

At Microsoft, we believe that the cloud will power the work of the future. Overwhelmingly, our customers are choosing the cloud to empower their people—from frontline workers on the shop floor, to on-the-go sales teams, to remote employees connecting from home. We’ve seen incredible cloud adoption across every industry, and we will continue to invest…

Image for: Female enterprise employee working remotely from her home office, chatting with a headset on.

How partners are fueling growth and innovation on Microsoft Teams

Teams not only enables you to meet, chat, call, and collaborate with your team, but it also serves as a platform that brings together the apps and workflows that help you get your work done.

Image for: image of a woman standing over a desk at home, looking down at her laptop

The evolution of mobile productivity, even when we’re a little less mobile

What’s the one essential you’d go back home for if forgotten? Maybe it’s your mask. But also, your mobile phone, right? Your personal organizer, your digital wallet, your instant camera—your mobile device has become the most essential tool you use to stay connected to the people and things that are important at home, at the office,…