Beautiful. Bespoke. British. Preferred ride of 007. One of the world’s most iconic brands, Aston Martin needs no introduction. Its heritage—104 years of visionary design and personal attention to detail—defines the allure of every Aston Martin car.
“Driving an Aston Martin is about the experience. It comes from the heart and it’s personal,” says Andrew Palmer, Chief Executive Officer at Aston Martin Lagonda. “Each car we produce is a unique reflection of its owner’s dreams and desires translated by our engineers and artisans into a unique form of beautiful. That’s what makes the Aston Martin brand come alive, one customer at a time.”
It all happens at a state-of-the-art facility in the British countryside. “People come to Gaydon to do the best work of their careers,” says Palmer. “There are only 2,000 of us. For Aston Martin, small equates to powerful and agile.”
“However, it takes more than the talent of our employees to bring a beautiful car to market,” adds Simon Sproule, Vice President and Chief Marketing Officer at Aston Martin Lagonda. “Creating an automobile of our caliber involves one of the most complex manufacturing processes in any industry. We need the best systems, technology, and collaboration tools we can find. To help deliver every car on time and on budget, Aston Martin runs its business on Office 365.”