The “glass half-full” vibe at Brooks Running Company is embodied by its 700 employees who take the company’s philosophy of the life-affirming power of the run to heart. This companywide embrace of an active lifestyle helps everyone to focus on Brooks’ specialty—innovative running shoes and apparel—pulling from experience to drive success. “Folks here are very active and positive,” says Erin Pategas, Director of Marketing, Communications, Social Media & Influencer Marketing at Brooks. Pategas is a lifelong runner who wears the Brooks Bedlam shoe, for its energized, springy ride. “No matter what position we have in the company, we bring that enthusiasm and optimism into our teamwork to build great footwear and apparel for the running community.”
More than 50 percent of Brooks employees work somewhere other than the Seattle, Washington, headquarters—at the current distribution center in Sumner, Washington, a new distribution center in Indiana, and in sales offices across Europe and Canada. Offices are also embedded in the company’s manufacturing facilities in Asia. “Global collaboration is increasingly important as we expand our business,” says Mark McKelvey, Vice President of Information Technology at Brooks, who can be found running the trails wearing the Brooks Cascadia. “Eliminating the barriers that come with different time zones and geographies improve productivity and teamwork—key elements of a modern workplace,” he says. “Our vision is for each employee to have easy access to the tools and information they need, anywhere, on any device. That’s why we deployed Microsoft 365.”
Microsoft 365 is a complete, intelligent solution that empowers everyone to be creative and work together in highly secure environments. It includes Microsoft Office 365, Windows 10, and Enterprise Mobility + Security.
Brooks is using Microsoft 365 and the Azure cloud platform to set a new pace in agility and innovation. Take the company’s unique gait analysis app, called Run Signature, that looks at a runner’s unique biomechanics to help find the best running shoe. The app is built using Azure, which also supports a B2B platform that Brooks recently debuted. “Making life easier for our retailers is a big part of our journey to the cloud,” says McKelvey. “From big chains to specialty shops, our new B2B platform is a popular, easy-to-use solution that’s good for business.”