When Peter Landgren founded the real estate company Landgren of Sweden in the early 2000s, he set out to do things a little differently. Real estate was evolving, but his former employer had refused to adapt. Landgren's new company would stay ahead by focusing on technological innovation.
Today, Landgren operates 12 offices across 10 cities in southern Sweden. It's a well-known company, focusing on the entire spectrum of real estate from houses to apartments and commercial property. And it has stayed true to its founding principle through the early adoption of technology like digital cameras and mobile devices.
But providing a cutting-edge customer experience today is different than it was at the turn of the millennium. As customer expectations have evolved, keeping customers engaged now has less to do with the newest gadget and more to do with providing a simple, comprehensive, and responsive relationship.
On top of that, businesses that deal with sensitive customer data must stay on top of ever-evolving regulations. Europe’s General Data Protection Regulation (GDPR) legislation, which became effective in May of 2018, requires all businesses to meet strict data privacy standards. Without an IT department of its own, Landgren needed to find a data loss prevention solution that would stand up to regulatory scrutiny and provide the collaboration and communication channels necessary to wow customers.