Choosing a partner
PMC had many options from which to choose a partner to lead its digital roadmap work, including the other well-known suppliers already providing it. So why Microsoft?
“When we asked companies how they might help us with our digital transformation, Microsoft was the only one to offer a holistic vision with the broadest range of technologies and expertise, as well as cross-industry experience,” says Reinbold. “You can’t prioritize the right components if you’re not able to consider them all. With Microsoft’s help, we had discussions on the cloud, the Internet of Things, big data, predictive analytics and machine learning, cognitive computing, blockchain, holographic computing, and more.”
He cites other key Microsoft contributions, such as educating PMC personnel on how to maximize their return from the Microsoft technologies they already use. And far from providing guidance on technology alone, Microsoft also offered input on the “people” and “process” aspects of change that come together, for example, to implement a capability such as Dynamic Enterprise Information Management.
“We also took advantage of the fact that Microsoft’s experience isn’t just global, it runs across industries,” says Reinbold. “For example, while we might be classed as an oil and gas company, we’re much like a transportation or logistics company since we get energy from the drilling site to the processing site. Microsoft’s experience in those other industries critically informed our Digital Roadmap and was key to our success in creating it.”
PMC also called on Microsoft expertise to ensure the roadmap was broadly “stakeholder-aware” rather than more narrowly “customer-aware.”