Engage with internal experts to optimize your sales content
Your company's experts can help you better engage target customers by contributing valuable input to your sales materials. Start by bringing your sales team together in a Yammer group dedicated to your sales initiative. Then pull in known experts with @mentions, and share documents with the group directly from the Yammer conversation to start generating content that will help you win more sales.
When you store your in-process sales content on a shared site such as SharePoint, you can invite experts to contribute in a single document, saving time and avoiding version control issues. By adding a Yammer feed to your SharePoint site, you can bring the discussion about the content and target audience to the forefront of the group's attention, keeping everyone up to date and inviting input and feedback.
Finding resources for new sales content can involve spending countless hours hunting through multiple systems. When you use Delve, you can quickly find relevant resources and content from colleagues and experts throughout your organization without having to know where those resources are stored and who created them. Delve presents personalized content based on your interests and search terms, connecting you quickly with the content you need.
Whether your company's product and audience experts are across the hall or across the world, you can bring them in with the mobile capabilities of Yammer. Experts in the field or out of the office can connect to the Yammer group from their Android, iOS, or Windows devices at any time, overcoming the distance and time-zone challenges of a geographically dispersed team.
Plante Moran prides itself on being technologically and operationally innovative. When its intranet and extranet needed a refresh, it used Microsoft 365 to rethink and revamp both environments with unique features, such as social networking. Since introducing its new private and public collaboration sites based on Microsoft SharePoint Online, OneDrive for Business, and Yammer, Plante Moran has doubled intranet usage, reduced the time it takes to find content and experts by 50 percent, and lowered collaboration costs by USD600,000 annually.