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Gain insight into customer opinions

Communicate with sales staff in order to understand how customers are reacting to products as they shop.

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1
Communicate directly with firstline sales associates

To help gauge how your customers feel about certain products, you can invite sales associates to share customer feedback through Yammer. Yammer is a private, secure social network for your organization that people can use to collaborate securely across departments and geographies.

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2
Gain insight from internal experts

You can solicit deeper observations about shifting consumer opinions from internal experts instantly using Skype for Business. Skype for Business is instant messaging (IM), calling, video calling, sharing, and collaboration all in one solution. You can tell whether a product expert is available for an IM chat or call by the presence indicator next to his or her name. Green means go!

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3
Build a team workspace to share customer intelligence

You can build a shared social intellect where floor reps can log customer anecdotes and experiences with Microsoft Teams, which was developed with collaboration in mind. Use Microsoft Teams to create a chat-based workspace that brings together chat, content, people, and tools in one place, so group members can communicate, collaborate, and quickly get stuff done. When you create a group in Teams for your team or project, you can chat in real time about issues, work together on deliverables in a seamless coauthoring experience, and pull in experts with @mentions. You can even launch live audio or video meetings right from Teams.

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Case Studies

Stylist uses the cloud to connect with clients and fulfill brand promise

When Constance Turman launched the Constant Stylist, she knew that she needed a flexible but secure technology solution to provide her clients with ongoing personal styling services. By adopting cloud services in Microsoft Office 365, Turman got the tools she needs to stay connected to clients without a big IT investment. Now Turman can stay productive on the go and focus her energies on increasing her efficiency, innovating her services, and fulfilling the Constant Stylist brand promise.

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