{"id":989,"date":"2020-05-28T06:00:00","date_gmt":"2020-05-28T13:00:00","guid":{"rendered":""},"modified":"2025-08-08T10:24:04","modified_gmt":"2025-08-08T17:24:04","slug":"how-to-use-conversational-ai-to-enhance-engagement","status":"publish","type":"copilot","link":"https:\/\/www.microsoft.com\/en-us\/microsoft-copilot\/blog\/copilot-studio\/how-to-use-conversational-ai-to-enhance-engagement\/","title":{"rendered":"How to Use Conversational AI to Enhance Engagement"},"content":{"rendered":"\n<p>We launched Power Virtual Agents as the newest member of the low-code Microsoft Power Platform at the end of 2019. Power Virtual Agents empowers subject matter experts or citizen developers to create world-class chatbots without code.&nbsp;<span style=\"font-size: 1rem\">Power Virtual Agents is built on the following foundational values:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Democratizing Conversational AI\u00a0<\/strong>&#8211; Empowering your subject matter experts to easily create powerful chatbots using a guided, no-code graphical interface. There is no need for developers or data scientists.<\/li>\n\n\n\n<li><strong>Engaging Naturally <\/strong>&#8211; Engage with customers and employees conversationally. Resolve routine issues easily, freeing staff to focus on more complex matters.<\/li>\n\n\n\n<li><strong>Taking Action <\/strong>\u2013 Easily connect your backend systems with a few clicks using the hundreds of connectors\u00a0that come with Power Platform \u2013 or call APIs and custom workflows using <a href=\"https:\/\/flow.microsoft.com\">Microsoft Power Automate<\/a>.<\/li>\n\n\n\n<li><strong>Continually Enhancing\u00a0<\/strong>\u2013 Leverage our AI on your website to automatically build chat topics and get started in a few clicks. Access powerful metrics and insights from your chatbot\u2019s usage to help determine which topics to build next.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn-the-fundamentals-of-power-virtual-agents\">Learn the fundamentals of Power Virtual Agents<\/h2>\n\n\n\n<p>Check out how easy it is to build a chatbot with our new <a href=\"https:\/\/www.youtube.com\/watch?v=nWxguR5B5-s&amp;feature=youtu.be\">Mechanics Demo Bench for Power Virtual Agents<\/a>. You\u2019ll see one of our product leads, Emma Archer demonstrate many of its core functions and ease of use.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Build (automated, no code) Chatbots with Microsoft Power Virtual Agents\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nWxguR5B5-s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"begin-your-journey-with-power-virtual-agents\">Begin Your Journey with Power Virtual Agents<\/h2>\n\n\n\n<p>With this robust set of capabilities out-of-the-box, Power Virtual Agents has provided unique chatbot solutions for many customers in the months since our launch. For example, <a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/759484-trugreen-partner-professional-services-power-virtual-agents\">TruGreen envisions<\/a> using Power Virtual Agents to enhance the end-to-end customer experience. Also, more recently, <a href=\"https:\/\/news.microsoft.com\/2020\/04\/27\/the-coca-cola-company-announces-strategic-partnership-with-microsoft-to-transform-global-engagement-and-experiences\/\">Coca-Cola announced a strategic partnership<\/a> with Microsoft which includes Power Virtual Agents as part of the broader initiative. Many other customers are in the process of completing POCs and beginning their Power Virtual Agents deployments as we continue to expand our capabilities and our customers continue to leverage the service for amazing chatbot experiences.<\/p>\n\n\n\n<p>We hope you will explore the possibilities with Power Virtual Agents by <a href=\"https:\/\/aka.ms\/TryPVA\">starting a trial today<\/a>. You can build your first chatbot in a matter of minutes and get started on delivering an engaging experience for your customers and employees.&nbsp; Also, make sure to follow <a href=\"https:\/\/aka.ms\/powervirtualagentsblog\">our blog<\/a> for the latest feature updates and use cases for chatbots. Please <a href=\"https:\/\/aka.ms\/pva\/community\/Forums\">join our community<\/a> to share your ideas, provide your comments, and even help drive the future direction of our product development.<\/p>\n\n\n\n<p>Below are some quick links to get started on your journey!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/powervirtualagents.microsoft.com\/en-us\/\">Power Virtual Agents Webpage<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/aka.ms\/PowerVirtualAgentsDocs\">Power Virtual Agent Technical Docs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/aka.ms\/pva\/community\/galleries\">Power Virtual Agents Video Gallery<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/aka.ms\/powervirtualagentsblog\">Power Virtual Agents Blog<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Check out our new Mechanics Video demonstrating how quickly you can create an enterprise chatbot with Power Virtual Agents.<\/p>\n","protected":false},"author":53,"featured_media":5013,"template":"","cs-content-type":[937,934,933],"cs-topic":[940,942],"coauthors":[680],"class_list":["post-989","copilot","type-copilot","status-publish","has-post-thumbnail","hentry","cs-content-type-feature-releases","cs-content-type-news","cs-content-type-tips-and-guides","cs-topic-agentic-ai","cs-topic-product-integrations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Conversational AI to Enhance Engagement | Microsoft Copilot Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-copilot\/blog\/copilot-studio\/how-to-use-conversational-ai-to-enhance-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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