Driven by an explosion in new device types and ubiquitous connectivity, mobility is redefining how people use technology in every aspect of their lives. It’s also redefining the technology experiences they expect from businesses—both as employees (or more broadly, in their professional interactions) and as customers. On the business side, mobility empowers users to keep the business moving from anywhere. On the customer side, today’s consumers want and, in some cases, expect to be able to interact with businesses through a rich mobile experience—the kind of experience that will keep them coming back for more. In both of these aspects, mobility is becoming a competitive differentiator.
Embracing mobility will help you streamline workflows and cut down on the time it takes to deliver end value. The emerging trends and technologies will allow you to rethink the opportunities in deskless work scenarios, engage customers more deeply, and gain competitive advantage.